2. Intro Edwin Korver (48)
HTS Civil Engineering
Software / Dow Jones
Hostingprovider - webdeveloper
Radio: http://deDigitaleMedia.nl
Blog: http://deSocialeMedia.nl
Corporate:
The greatest tragedy is indifference.

3. The
first
wave
of the
internet
1991 WORLD WIDE WEB
Tim Berners-Lee (CERN)
Search (Altavista vs Google)
Browsers (Netscape vs Chrome)
Webservers (Apache, IIS)
LiveJournal (proto-social network)
Technology driven

4. The
first
wave
of the
internet
1991 WORLD WIDE WEB
Paradigm = CONNECTED
We discovered the world online, but
kind of lost ourselves in the process.

6. The
second
wave
of the
internet
2001 SOCIAL MEDIA
Web 2.0 technologies
Social networks - Friendster, 2002

8. The
second
wave
of the
internet
2001 SOCIAL MEDIA
Sharing experiences
Word of Mouth (WoM)
“70% trust recommendations of other users. 92% trust their friends”
Engagement – content marketing
”Experience-initiated, conversation-based, extending WoM”
Customer Centricity (needs)
Human driven

9. Trust + Context = Trustworthiness =
Honesty + Commitment + Competence

12. The
second
wave
of the
internet
2001 SOCIAL MEDIA
Paradigm = ENGAGEMENT
By sharing experiences online we define
our social self in an intimately
connected world.
“You will attract those that believe
what you believe” ~ Simon Sinek

13. What’s next?

14. The
third
wave
of the
internet
2011 CO-ECONOMY
Collaborative consumption
Based on trust & reputation
Shared goods & services
Co-ownership, co-creation, co-funding,
co-makership, ..
Micro-entrepreneurship

15. The
third
wave
of the
internet
2011 CO-ECONOMY
Paradigm = SHARE
Built on trust we seek to collaborate
with our peers to achieve new moral
goals and redefine our society.

17. The
third
wave
of the
internet
Airbnb
Started in 2008
140.000+ overnight stays
200.000+ rooms listed
Active in 192 countries
Raised $160 million in
Fight it or ..

18. The
third
wave
of the
internet
Airbnb
Airbnb: “Our guests stay longer and spend more than hotel
guests, contributing $56M to the San Francisco economy”
Source: http://techcrunch.com/2012/11/09/airbnb-research-data-dump/

19. The
third
wave
of the
internet
Airbnb
Airbnb: “Because they save a little bit of money each day in
lodging fees, they end up staying longer than typical San
tourist”

20. The
third
wave
of the
internet
Airbnb
Airbnb: “More than 90 percent say staying in non-tourist areas
is important to their stay. That translates into real money for
neighborhood businesses in which Airbnb guests stay.”

21. The
third
wave
of the
internet
Airbnb
Opened up a whole new
Generates revenues for the
neighborhood
Initiated tourism that might
otherwise exist
Stimulates micropreneurship

22. The
third
wave
of the
internet
Collaborative
consumption
Overall consumption will
Disruptions of old notions
about consumption and
Large organization won’t be
find new markets, unless ..
The market ‘owns’ your

23. The
third
wave
of the
internet
Collaborative
consumption
Service needs to replace loss
of revenue from one-off sales
Sustainable build-to-last in
unsustainable build-to-fail
Human centricity
Redistribution of wealth and

24. The
third
wave
of the
internet

25. The
third
wave
of the
internet
Research shows ..
1 properly shared car reduces
the need for 9 other cars
Forbes: the average car is
Loss of revenue to car
$270.000
Impact on the whole ecosystem:
$1.000.000 (insurance, loans,
etc.)
Source: http://desocialemedia.nl/2013/06/22/jeremiah-owyang-the-collaborative-
economy/

26. The
third
wave
of the
internet
Why now?
Generations – Gen-X and
Lend & rent is socially
Kondratieff - crisis
Oxytocin - social hormone

27. The
third
wave
of the
internet
Why now? Gen’s
1965-1982: Generation X
Xplorers. Entrepreneurial spirits,
idealists, celebrators of individual
effort and risk-taking. Family-minded.
Status sensitive.

29. The
third
wave
of the
internet
Why now? Gen’s
1983-2001: Generation Y
WhY? Low average income and
spending due to crisis. New lost
generation? High tech adoption.
Status averse.

30. Earth provides
enough to
satisfy every
man's needs,
but not every
man's greed.
Mahatma
He who is not
contented with
what he has,
would not be
contented with
what he would
like to have.
Socrates

31. The
second
wave
of the
internet
Why now? Gen’s
McDonald's is losing its appeal to Gen-Y. This generation is moving toward a
focus on healthy and fresh eating. It's the largest generation thus far.

32. The
third
wave
of the
internet
Why now? Gen’s
It is Gen-Y that has lead us to the
collaboration economy. Short on
cash and highly technology driven,
they have embrassed social media
and use it to redefine our current
status driven society.

33. The
third
wave
of the
internet
Why now? Acceptable
How many lawn mowers, hedge

34. The
third
wave
of the
internet
Why now? Kondratieff
Russian economist
Stalin: socialism versus capitalism
Capitalism prevailed, growth
Long-cycles between 50-60 years
Current: winter, deflation
Next cycle: 2015 or 2020?

35. The
third
wave
of the
internet
Why now? Kondratieff

36. The
third
wave
of the
internet
Why now? Oxytocin
When we hug oxytocin is released in
our brain and in our blood
If we give, oxytocin is released, as
well as when we receive.
Oxytocin is the social supercharger
It also lowers our cortisol (stress)

37. The
third
wave
of the
internet
The hug-hormone.
JeremiahOwyang
http://web-strategist.com
Altimeter Group

38. The
third
wave
of the
internet
Quotes
The biggest threat to businesses
today is the failure to anticipate and
adopt to the disruptive threats in
their respective ecosystems.

39. The
third
wave
of the
internet
Quotes
Many industries are now feeling the
pain of the collaborative economy,
where sharing is preferred to owning
by a new generation of consumers.

40. The
third
wave
of the
internet
Quotes
The difference between surviving
and thriving over the next five years
for most established companies will
be a direct result of the degree to
which each creates a culture that
embraces curiosity, creativity, agility,
speed, courage and resilience.

41. The
third
wave
of the
internet
Quotes
Contrary to what any business plan
may say, I believe the single biggest
competitive threat to our business is
underestimating the competitor we
competitor we don’t yet have.
Source: http://www.edelman.com/post/why-ideas-are-needed-to-survive/

42. The
third
wave
of the
internet
Quotes
We all need to start asking more
questions like:
“Why?”
“What if?”
“Why not?”
Source: http://www.edelman.com/post/why-ideas-are-needed-to-survive/

43. The
third
wave
of the
internet
Social Business Strategy
The Social Business Strategy aligns
people, departments and all of the
stakeholders into a common vision
and strategy tying social media
initiatives to strategic business
objectives and priorities.

44. The
second
wave
of the
internet
Social Business Strategy
Social media is just one channel.
A comprehensive content strategy
should be multi-channel.
Therefor a social media strategy is a
part of your content strategy.

45. The
third
wave
of the
internet
Social Business Strategy
And a content strategy derives from
a social business strategy.
Social
Business
Strategy
Content
Strategy Social Media
Strategy

46. The
third
wave
of the
internet
Social Business Strategy

47. The
third
wave
of the
internet
Social Business Strategy
 Social businesses are based on true values
 Requiring transparency (accountability)
Commitment, vision, leadership and trust
 A true social business takes care of all of its
stakeholders, not just its shareholders
 Requires top-down leadership
Don’t fight the disruption – learn from it.

48. The
third
wave
of the
internet
Social Business Strategy
Harmut Esslinger (designer) on Steve Jobs, Apple:
(Steve Jobs) recognized design was crucial, and admitted Apple wasn't
wasn't meeting its potential. Jobs wasn't sure how to fix that. For his part,
his part, Esslinger insisted that design had to come from the top down:
down:
"I explained that to make design a core element of Apple’s
Apple’s corporate strategy, it would have to be seen as a leadership
leadership issue; world-class design can’t work its way up from the
up from the bottom, watered down by the motivations and egos of
and egos of every layer of management it passes through.“

49. The
third
wave
of the
internet
Questions
How do you want your organisation to be

51. Contact Let’s share
International blog on social business:
http://SocialBusinessStrategy.com (new)
@edwinkorver @socialbstrategy
@desocialemedia (Dutch)
Telephone: +31-88-1231133
Mobile: +31-6-52341111
E-mail: info@edwinkorver.com