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Presentatie 60-jaar NCD

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The NCD is the largest association in The Netherlands, exclusive for top level management, commissioners and boardmembers. NCD organized a minicongres on Trends in Technlogy - in celebration of heir 60-year anniversary. I spoke on the subject of social business and trends.

Moren info on: http://www.ncd.nl/agenda/evenement/38/

Published in: Leadership & Management
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Presentatie 60-jaar NCD

  1. 1. Intro Edwin Korver (48) HTS Civil Engineering Software / Dow Jones Hostingprovider - webdeveloper Radio: http://deDigitaleMedia.nl Blog: http://deSocialeMedia.nl Corporate: The greatest tragedy is indifference.
  2. 2. The first wave of the internet 1991 WORLD WIDE WEB Tim Berners-Lee (CERN) Search (Altavista vs Google) Browsers (Netscape vs Chrome) Webservers (Apache, IIS) LiveJournal (proto-social network) Technology driven
  3. 3. The first wave of the internet 1991 WORLD WIDE WEB Paradigm = CONNECTED We discovered the world online, but kind of lost ourselves in the process.
  4. 4. The second wave of the internet 2001 SOCIAL MEDIA Web 2.0 technologies Social networks - Friendster, 2002
  5. 5. The second wave of the internet 2001 SOCIAL MEDIA Sharing experiences Word of Mouth (WoM) “70% trust recommendations of other users. 92% trust their friends” Engagement – content marketing ”Experience-initiated, conversation-based, extending WoM” Customer Centricity (needs) Human driven
  6. 6. Trust + Context = Trustworthiness = Honesty + Commitment + Competence
  7. 7. The second wave of the internet 2001 SOCIAL MEDIA Paradigm = ENGAGEMENT By sharing experiences online we define our social self in an intimately connected world. “You will attract those that believe what you believe” ~ Simon Sinek
  8. 8. What’s next?
  9. 9. The third wave of the internet 2011 CO-ECONOMY Collaborative consumption Based on trust & reputation Shared goods & services Co-ownership, co-creation, co-funding, co-makership, .. Micro-entrepreneurship
  10. 10. The third wave of the internet 2011 CO-ECONOMY Paradigm = SHARE Built on trust we seek to collaborate with our peers to achieve new moral goals and redefine our society.
  11. 11. The third wave of the internet Airbnb Started in 2008 140.000+ overnight stays 200.000+ rooms listed Active in 192 countries Raised $160 million in Fight it or ..
  12. 12. The third wave of the internet Airbnb Airbnb: “Our guests stay longer and spend more than hotel guests, contributing $56M to the San Francisco economy” Source: http://techcrunch.com/2012/11/09/airbnb-research-data-dump/
  13. 13. The third wave of the internet Airbnb Airbnb: “Because they save a little bit of money each day in lodging fees, they end up staying longer than typical San tourist”
  14. 14. The third wave of the internet Airbnb Airbnb: “More than 90 percent say staying in non-tourist areas is important to their stay. That translates into real money for neighborhood businesses in which Airbnb guests stay.”
  15. 15. The third wave of the internet Airbnb Opened up a whole new Generates revenues for the neighborhood Initiated tourism that might otherwise exist Stimulates micropreneurship
  16. 16. The third wave of the internet Collaborative consumption Overall consumption will Disruptions of old notions about consumption and Large organization won’t be find new markets, unless .. The market ‘owns’ your
  17. 17. The third wave of the internet Collaborative consumption Service needs to replace loss of revenue from one-off sales Sustainable build-to-last in unsustainable build-to-fail Human centricity Redistribution of wealth and
  18. 18. The third wave of the internet
  19. 19. The third wave of the internet Research shows .. 1 properly shared car reduces the need for 9 other cars Forbes: the average car is Loss of revenue to car $270.000 Impact on the whole ecosystem: $1.000.000 (insurance, loans, etc.) Source: http://desocialemedia.nl/2013/06/22/jeremiah-owyang-the-collaborative- economy/
  20. 20. The third wave of the internet Why now? Generations – Gen-X and Lend & rent is socially Kondratieff - crisis Oxytocin - social hormone
  21. 21. The third wave of the internet Why now? Gen’s 1965-1982: Generation X Xplorers. Entrepreneurial spirits, idealists, celebrators of individual effort and risk-taking. Family-minded. Status sensitive.
  22. 22. The third wave of the internet Why now? Gen’s 1983-2001: Generation Y WhY? Low average income and spending due to crisis. New lost generation? High tech adoption. Status averse.
  23. 23. Earth provides enough to satisfy every man's needs, but not every man's greed. Mahatma He who is not contented with what he has, would not be contented with what he would like to have. Socrates
  24. 24. The second wave of the internet Why now? Gen’s McDonald's is losing its appeal to Gen-Y. This generation is moving toward a focus on healthy and fresh eating. It's the largest generation thus far.
  25. 25. The third wave of the internet Why now? Gen’s It is Gen-Y that has lead us to the collaboration economy. Short on cash and highly technology driven, they have embrassed social media and use it to redefine our current status driven society.
  26. 26. The third wave of the internet Why now? Acceptable How many lawn mowers, hedge
  27. 27. The third wave of the internet Why now? Kondratieff Russian economist Stalin: socialism versus capitalism Capitalism prevailed, growth Long-cycles between 50-60 years Current: winter, deflation Next cycle: 2015 or 2020?
  28. 28. The third wave of the internet Why now? Kondratieff
  29. 29. The third wave of the internet Why now? Oxytocin When we hug oxytocin is released in our brain and in our blood If we give, oxytocin is released, as well as when we receive. Oxytocin is the social supercharger It also lowers our cortisol (stress)
  30. 30. The third wave of the internet The hug-hormone. JeremiahOwyang http://web-strategist.com Altimeter Group
  31. 31. The third wave of the internet Quotes The biggest threat to businesses today is the failure to anticipate and adopt to the disruptive threats in their respective ecosystems.
  32. 32. The third wave of the internet Quotes Many industries are now feeling the pain of the collaborative economy, where sharing is preferred to owning by a new generation of consumers.
  33. 33. The third wave of the internet Quotes The difference between surviving and thriving over the next five years for most established companies will be a direct result of the degree to which each creates a culture that embraces curiosity, creativity, agility, speed, courage and resilience.
  34. 34. The third wave of the internet Quotes Contrary to what any business plan may say, I believe the single biggest competitive threat to our business is underestimating the competitor we competitor we don’t yet have. Source: http://www.edelman.com/post/why-ideas-are-needed-to-survive/
  35. 35. The third wave of the internet Quotes We all need to start asking more questions like: “Why?” “What if?” “Why not?” Source: http://www.edelman.com/post/why-ideas-are-needed-to-survive/
  36. 36. The third wave of the internet Social Business Strategy The Social Business Strategy aligns people, departments and all of the stakeholders into a common vision and strategy tying social media initiatives to strategic business objectives and priorities.
  37. 37. The second wave of the internet Social Business Strategy Social media is just one channel. A comprehensive content strategy should be multi-channel. Therefor a social media strategy is a part of your content strategy.
  38. 38. The third wave of the internet Social Business Strategy And a content strategy derives from a social business strategy. Social Business Strategy Content Strategy Social Media Strategy
  39. 39. The third wave of the internet Social Business Strategy
  40. 40. The third wave of the internet Social Business Strategy  Social businesses are based on true values  Requiring transparency (accountability) Commitment, vision, leadership and trust  A true social business takes care of all of its stakeholders, not just its shareholders  Requires top-down leadership Don’t fight the disruption – learn from it.
  41. 41. The third wave of the internet Social Business Strategy Harmut Esslinger (designer) on Steve Jobs, Apple: (Steve Jobs) recognized design was crucial, and admitted Apple wasn't wasn't meeting its potential. Jobs wasn't sure how to fix that. For his part, his part, Esslinger insisted that design had to come from the top down: down: "I explained that to make design a core element of Apple’s Apple’s corporate strategy, it would have to be seen as a leadership leadership issue; world-class design can’t work its way up from the up from the bottom, watered down by the motivations and egos of and egos of every layer of management it passes through.“
  42. 42. The third wave of the internet Questions How do you want your organisation to be
  43. 43. Contact Let’s share International blog on social business: http://SocialBusinessStrategy.com (new) @edwinkorver @socialbstrategy @desocialemedia (Dutch) Telephone: +31-88-1231133 Mobile: +31-6-52341111 E-mail: info@edwinkorver.com

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