Presentatie 60-jaar NCD

Edwin Korver
Edwin KorverBlogger | Speaker | Writer | Entrepreneur at Tenfore - Social | Academy | Events | Associates
Presentatie 60-jaar NCD
Intro Edwin Korver (48) 
HTS Civil Engineering 
Software / Dow Jones 
Hostingprovider - webdeveloper 
Radio: http://deDigitaleMedia.nl 
Blog: http://deSocialeMedia.nl 
Corporate: 
The greatest tragedy is indifference.
The 
first 
wave 
of the 
internet 
1991 WORLD WIDE WEB 
Tim Berners-Lee (CERN) 
Search (Altavista vs Google) 
Browsers (Netscape vs Chrome) 
Webservers (Apache, IIS) 
LiveJournal (proto-social network) 
Technology driven
The 
first 
wave 
of the 
internet 
1991 WORLD WIDE WEB 
Paradigm = CONNECTED 
We discovered the world online, but 
kind of lost ourselves in the process.
Presentatie 60-jaar NCD
The 
second 
wave 
of the 
internet 
2001 SOCIAL MEDIA 
Web 2.0 technologies 
Social networks - Friendster, 2002
Presentatie 60-jaar NCD
The 
second 
wave 
of the 
internet 
2001 SOCIAL MEDIA 
Sharing experiences 
Word of Mouth (WoM) 
“70% trust recommendations of other users. 92% trust their friends” 
Engagement – content marketing 
”Experience-initiated, conversation-based, extending WoM” 
Customer Centricity (needs) 
Human driven
Trust + Context = Trustworthiness = 
Honesty + Commitment + Competence
Presentatie 60-jaar NCD
Presentatie 60-jaar NCD
The 
second 
wave 
of the 
internet 
2001 SOCIAL MEDIA 
Paradigm = ENGAGEMENT 
By sharing experiences online we define 
our social self in an intimately 
connected world. 
“You will attract those that believe 
what you believe” ~ Simon Sinek
What’s next?
The 
third 
wave 
of the 
internet 
2011 CO-ECONOMY 
Collaborative consumption 
Based on trust & reputation 
Shared goods & services 
Co-ownership, co-creation, co-funding, 
co-makership, .. 
Micro-entrepreneurship
The 
third 
wave 
of the 
internet 
2011 CO-ECONOMY 
Paradigm = SHARE 
Built on trust we seek to collaborate 
with our peers to achieve new moral 
goals and redefine our society.
Presentatie 60-jaar NCD
The 
third 
wave 
of the 
internet 
Airbnb 
Started in 2008 
140.000+ overnight stays 
200.000+ rooms listed 
Active in 192 countries 
Raised $160 million in 
Fight it or ..
The 
third 
wave 
of the 
internet 
Airbnb 
Airbnb: “Our guests stay longer and spend more than hotel 
guests, contributing $56M to the San Francisco economy” 
Source: http://techcrunch.com/2012/11/09/airbnb-research-data-dump/
The 
third 
wave 
of the 
internet 
Airbnb 
Airbnb: “Because they save a little bit of money each day in 
lodging fees, they end up staying longer than typical San 
tourist”
The 
third 
wave 
of the 
internet 
Airbnb 
Airbnb: “More than 90 percent say staying in non-tourist areas 
is important to their stay. That translates into real money for 
neighborhood businesses in which Airbnb guests stay.”
The 
third 
wave 
of the 
internet 
Airbnb 
Opened up a whole new 
Generates revenues for the 
neighborhood 
Initiated tourism that might 
otherwise exist 
Stimulates micropreneurship
The 
third 
wave 
of the 
internet 
Collaborative 
consumption 
Overall consumption will 
Disruptions of old notions 
about consumption and 
Large organization won’t be 
find new markets, unless .. 
The market ‘owns’ your
The 
third 
wave 
of the 
internet 
Collaborative 
consumption 
Service needs to replace loss 
of revenue from one-off sales 
Sustainable build-to-last in 
unsustainable build-to-fail 
Human centricity 
Redistribution of wealth and
The 
third 
wave 
of the 
internet
The 
third 
wave 
of the 
internet 
Research shows .. 
1 properly shared car reduces 
the need for 9 other cars 
Forbes: the average car is 
Loss of revenue to car 
$270.000 
Impact on the whole ecosystem: 
$1.000.000 (insurance, loans, 
etc.) 
Source: http://desocialemedia.nl/2013/06/22/jeremiah-owyang-the-collaborative- 
economy/
The 
third 
wave 
of the 
internet 
Why now? 
Generations – Gen-X and 
Lend & rent is socially 
Kondratieff - crisis 
Oxytocin - social hormone
The 
third 
wave 
of the 
internet 
Why now? Gen’s 
1965-1982: Generation X 
Xplorers. Entrepreneurial spirits, 
idealists, celebrators of individual 
effort and risk-taking. Family-minded. 
Status sensitive.
Presentatie 60-jaar NCD
The 
third 
wave 
of the 
internet 
Why now? Gen’s 
1983-2001: Generation Y 
WhY? Low average income and 
spending due to crisis. New lost 
generation? High tech adoption. 
Status averse.
Earth provides 
enough to 
satisfy every 
man's needs, 
but not every 
man's greed. 
Mahatma 
He who is not 
contented with 
what he has, 
would not be 
contented with 
what he would 
like to have. 
Socrates
The 
second 
wave 
of the 
internet 
Why now? Gen’s 
McDonald's is losing its appeal to Gen-Y. This generation is moving toward a 
focus on healthy and fresh eating. It's the largest generation thus far.
The 
third 
wave 
of the 
internet 
Why now? Gen’s 
It is Gen-Y that has lead us to the 
collaboration economy. Short on 
cash and highly technology driven, 
they have embrassed social media 
and use it to redefine our current 
status driven society.
The 
third 
wave 
of the 
internet 
Why now? Acceptable 
How many lawn mowers, hedge
The 
third 
wave 
of the 
internet 
Why now? Kondratieff 
Russian economist 
Stalin: socialism versus capitalism 
Capitalism prevailed, growth 
Long-cycles between 50-60 years 
Current: winter, deflation 
Next cycle: 2015 or 2020?
The 
third 
wave 
of the 
internet 
Why now? Kondratieff
The 
third 
wave 
of the 
internet 
Why now? Oxytocin 
When we hug oxytocin is released in 
our brain and in our blood 
If we give, oxytocin is released, as 
well as when we receive. 
Oxytocin is the social supercharger 
It also lowers our cortisol (stress)
The 
third 
wave 
of the 
internet 
The hug-hormone. 
JeremiahOwyang 
http://web-strategist.com 
Altimeter Group
The 
third 
wave 
of the 
internet 
Quotes 
The biggest threat to businesses 
today is the failure to anticipate and 
adopt to the disruptive threats in 
their respective ecosystems.
The 
third 
wave 
of the 
internet 
Quotes 
Many industries are now feeling the 
pain of the collaborative economy, 
where sharing is preferred to owning 
by a new generation of consumers.
The 
third 
wave 
of the 
internet 
Quotes 
The difference between surviving 
and thriving over the next five years 
for most established companies will 
be a direct result of the degree to 
which each creates a culture that 
embraces curiosity, creativity, agility, 
speed, courage and resilience.
The 
third 
wave 
of the 
internet 
Quotes 
Contrary to what any business plan 
may say, I believe the single biggest 
competitive threat to our business is 
underestimating the competitor we 
competitor we don’t yet have. 
Source: http://www.edelman.com/post/why-ideas-are-needed-to-survive/
The 
third 
wave 
of the 
internet 
Quotes 
We all need to start asking more 
questions like: 
“Why?” 
“What if?” 
“Why not?” 
Source: http://www.edelman.com/post/why-ideas-are-needed-to-survive/
The 
third 
wave 
of the 
internet 
Social Business Strategy 
The Social Business Strategy aligns 
people, departments and all of the 
stakeholders into a common vision 
and strategy tying social media 
initiatives to strategic business 
objectives and priorities.
The 
second 
wave 
of the 
internet 
Social Business Strategy 
Social media is just one channel. 
A comprehensive content strategy 
should be multi-channel. 
Therefor a social media strategy is a 
part of your content strategy.
The 
third 
wave 
of the 
internet 
Social Business Strategy 
And a content strategy derives from 
a social business strategy. 
Social 
Business 
Strategy 
Content 
Strategy Social Media 
Strategy
The 
third 
wave 
of the 
internet 
Social Business Strategy
The 
third 
wave 
of the 
internet 
Social Business Strategy 
 Social businesses are based on true values 
 Requiring transparency (accountability) 
Commitment, vision, leadership and trust 
 A true social business takes care of all of its 
stakeholders, not just its shareholders 
 Requires top-down leadership 
Don’t fight the disruption – learn from it.
The 
third 
wave 
of the 
internet 
Social Business Strategy 
Harmut Esslinger (designer) on Steve Jobs, Apple: 
(Steve Jobs) recognized design was crucial, and admitted Apple wasn't 
wasn't meeting its potential. Jobs wasn't sure how to fix that. For his part, 
his part, Esslinger insisted that design had to come from the top down: 
down: 
"I explained that to make design a core element of Apple’s 
Apple’s corporate strategy, it would have to be seen as a leadership 
leadership issue; world-class design can’t work its way up from the 
up from the bottom, watered down by the motivations and egos of 
and egos of every layer of management it passes through.“
The 
third 
wave 
of the 
internet 
Questions 
How do you want your organisation to be
Presentatie 60-jaar NCD
Contact Let’s share 
International blog on social business: 
http://SocialBusinessStrategy.com (new) 
@edwinkorver @socialbstrategy 
@desocialemedia (Dutch) 
Telephone: +31-88-1231133 
Mobile: +31-6-52341111 
E-mail: info@edwinkorver.com
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Presentatie 60-jaar NCD

  • 2. Intro Edwin Korver (48) HTS Civil Engineering Software / Dow Jones Hostingprovider - webdeveloper Radio: http://deDigitaleMedia.nl Blog: http://deSocialeMedia.nl Corporate: The greatest tragedy is indifference.
  • 3. The first wave of the internet 1991 WORLD WIDE WEB Tim Berners-Lee (CERN) Search (Altavista vs Google) Browsers (Netscape vs Chrome) Webservers (Apache, IIS) LiveJournal (proto-social network) Technology driven
  • 4. The first wave of the internet 1991 WORLD WIDE WEB Paradigm = CONNECTED We discovered the world online, but kind of lost ourselves in the process.
  • 6. The second wave of the internet 2001 SOCIAL MEDIA Web 2.0 technologies Social networks - Friendster, 2002
  • 8. The second wave of the internet 2001 SOCIAL MEDIA Sharing experiences Word of Mouth (WoM) “70% trust recommendations of other users. 92% trust their friends” Engagement – content marketing ”Experience-initiated, conversation-based, extending WoM” Customer Centricity (needs) Human driven
  • 9. Trust + Context = Trustworthiness = Honesty + Commitment + Competence
  • 12. The second wave of the internet 2001 SOCIAL MEDIA Paradigm = ENGAGEMENT By sharing experiences online we define our social self in an intimately connected world. “You will attract those that believe what you believe” ~ Simon Sinek
  • 14. The third wave of the internet 2011 CO-ECONOMY Collaborative consumption Based on trust & reputation Shared goods & services Co-ownership, co-creation, co-funding, co-makership, .. Micro-entrepreneurship
  • 15. The third wave of the internet 2011 CO-ECONOMY Paradigm = SHARE Built on trust we seek to collaborate with our peers to achieve new moral goals and redefine our society.
  • 17. The third wave of the internet Airbnb Started in 2008 140.000+ overnight stays 200.000+ rooms listed Active in 192 countries Raised $160 million in Fight it or ..
  • 18. The third wave of the internet Airbnb Airbnb: “Our guests stay longer and spend more than hotel guests, contributing $56M to the San Francisco economy” Source: http://techcrunch.com/2012/11/09/airbnb-research-data-dump/
  • 19. The third wave of the internet Airbnb Airbnb: “Because they save a little bit of money each day in lodging fees, they end up staying longer than typical San tourist”
  • 20. The third wave of the internet Airbnb Airbnb: “More than 90 percent say staying in non-tourist areas is important to their stay. That translates into real money for neighborhood businesses in which Airbnb guests stay.”
  • 21. The third wave of the internet Airbnb Opened up a whole new Generates revenues for the neighborhood Initiated tourism that might otherwise exist Stimulates micropreneurship
  • 22. The third wave of the internet Collaborative consumption Overall consumption will Disruptions of old notions about consumption and Large organization won’t be find new markets, unless .. The market ‘owns’ your
  • 23. The third wave of the internet Collaborative consumption Service needs to replace loss of revenue from one-off sales Sustainable build-to-last in unsustainable build-to-fail Human centricity Redistribution of wealth and
  • 24. The third wave of the internet
  • 25. The third wave of the internet Research shows .. 1 properly shared car reduces the need for 9 other cars Forbes: the average car is Loss of revenue to car $270.000 Impact on the whole ecosystem: $1.000.000 (insurance, loans, etc.) Source: http://desocialemedia.nl/2013/06/22/jeremiah-owyang-the-collaborative- economy/
  • 26. The third wave of the internet Why now? Generations – Gen-X and Lend & rent is socially Kondratieff - crisis Oxytocin - social hormone
  • 27. The third wave of the internet Why now? Gen’s 1965-1982: Generation X Xplorers. Entrepreneurial spirits, idealists, celebrators of individual effort and risk-taking. Family-minded. Status sensitive.
  • 29. The third wave of the internet Why now? Gen’s 1983-2001: Generation Y WhY? Low average income and spending due to crisis. New lost generation? High tech adoption. Status averse.
  • 30. Earth provides enough to satisfy every man's needs, but not every man's greed. Mahatma He who is not contented with what he has, would not be contented with what he would like to have. Socrates
  • 31. The second wave of the internet Why now? Gen’s McDonald's is losing its appeal to Gen-Y. This generation is moving toward a focus on healthy and fresh eating. It's the largest generation thus far.
  • 32. The third wave of the internet Why now? Gen’s It is Gen-Y that has lead us to the collaboration economy. Short on cash and highly technology driven, they have embrassed social media and use it to redefine our current status driven society.
  • 33. The third wave of the internet Why now? Acceptable How many lawn mowers, hedge
  • 34. The third wave of the internet Why now? Kondratieff Russian economist Stalin: socialism versus capitalism Capitalism prevailed, growth Long-cycles between 50-60 years Current: winter, deflation Next cycle: 2015 or 2020?
  • 35. The third wave of the internet Why now? Kondratieff
  • 36. The third wave of the internet Why now? Oxytocin When we hug oxytocin is released in our brain and in our blood If we give, oxytocin is released, as well as when we receive. Oxytocin is the social supercharger It also lowers our cortisol (stress)
  • 37. The third wave of the internet The hug-hormone. JeremiahOwyang http://web-strategist.com Altimeter Group
  • 38. The third wave of the internet Quotes The biggest threat to businesses today is the failure to anticipate and adopt to the disruptive threats in their respective ecosystems.
  • 39. The third wave of the internet Quotes Many industries are now feeling the pain of the collaborative economy, where sharing is preferred to owning by a new generation of consumers.
  • 40. The third wave of the internet Quotes The difference between surviving and thriving over the next five years for most established companies will be a direct result of the degree to which each creates a culture that embraces curiosity, creativity, agility, speed, courage and resilience.
  • 41. The third wave of the internet Quotes Contrary to what any business plan may say, I believe the single biggest competitive threat to our business is underestimating the competitor we competitor we don’t yet have. Source: http://www.edelman.com/post/why-ideas-are-needed-to-survive/
  • 42. The third wave of the internet Quotes We all need to start asking more questions like: “Why?” “What if?” “Why not?” Source: http://www.edelman.com/post/why-ideas-are-needed-to-survive/
  • 43. The third wave of the internet Social Business Strategy The Social Business Strategy aligns people, departments and all of the stakeholders into a common vision and strategy tying social media initiatives to strategic business objectives and priorities.
  • 44. The second wave of the internet Social Business Strategy Social media is just one channel. A comprehensive content strategy should be multi-channel. Therefor a social media strategy is a part of your content strategy.
  • 45. The third wave of the internet Social Business Strategy And a content strategy derives from a social business strategy. Social Business Strategy Content Strategy Social Media Strategy
  • 46. The third wave of the internet Social Business Strategy
  • 47. The third wave of the internet Social Business Strategy  Social businesses are based on true values  Requiring transparency (accountability) Commitment, vision, leadership and trust  A true social business takes care of all of its stakeholders, not just its shareholders  Requires top-down leadership Don’t fight the disruption – learn from it.
  • 48. The third wave of the internet Social Business Strategy Harmut Esslinger (designer) on Steve Jobs, Apple: (Steve Jobs) recognized design was crucial, and admitted Apple wasn't wasn't meeting its potential. Jobs wasn't sure how to fix that. For his part, his part, Esslinger insisted that design had to come from the top down: down: "I explained that to make design a core element of Apple’s Apple’s corporate strategy, it would have to be seen as a leadership leadership issue; world-class design can’t work its way up from the up from the bottom, watered down by the motivations and egos of and egos of every layer of management it passes through.“
  • 49. The third wave of the internet Questions How do you want your organisation to be
  • 51. Contact Let’s share International blog on social business: http://SocialBusinessStrategy.com (new) @edwinkorver @socialbstrategy @desocialemedia (Dutch) Telephone: +31-88-1231133 Mobile: +31-6-52341111 E-mail: info@edwinkorver.com