How to Use LinkedIn for Social Selling

for Social Selling

LinkedIn Facts and Statistics

LinkedIn Facts & Statistics
119 Million LinkedIn Member Worldwide
Credit: Amodiovalerio Verde

Members By Country

Distribution by Job Function

Create Your Profile

IS
With a Tie

Be visible and professional on LinkedIn
Save the privacy settings for Facebook

Create Your LinkedIn ProfileDemonstrate WHO you are and WHAT you have to offer
Fill out your profile so that it is 100% complete – Everyone on LinkedIn is working to put their best foot forward…you should too!
Customize your public profile link with YOUR name. This increases SEO value.
Customize your professional headline to grab attention and increase SEO value.

Create Your LinkedIn ProfileBuild out your personal brand
Get recommendations
Connect with people
Drive traffic to your blogs
Have people follow you
Allow people to share your profile page

LinkedIn Checklist
Upload a picture
Create an executive summary
Add in your education
Add 3 recent positions
Add 3 Recommendations

It should go without saying, but NEVERmisrepresent your employment history on your profile. LinkedIn allows legitimate employees to flag your profile, and if you’ve lied, LinkedIn may suspend you or take you out of the system for good.

Be Proactive!

Being Proactive
1) Gain more visibility by adding connections

2) Increase your rank with search engines by making your profile public and customizing your public profile’s URL to include your actual name (LinkedIn is ranked very high by search engines)
Being Proactive

3) Get business advice by finding answers to your most pressing questions
Being Proactive

4) Conduct market research by asking your potential clients or customers what their greatest needs are
Being Proactive

UseLinkedIn Groups to Build Connections

Identify groups that are in your industry
Join them
LISTEN and ENGAGE

Post your blog or articles in groups to catch members of your industry’s attention

Engage with people seeking help that your business can solve!

IMAGINE LinkedIn Groups as a coffee shop

IMAGINE standing in line waiting for your coffee and someone in front of you starts talking about a problem they have YOU can solve with your business

TAP them on the shoulder and ask to have coffee with them, explaining your product or service

When a discussion arises in a LinkedIn Group, reach out and tell people how YOUR business can fulfill their needs

UseLinkedIn Signal to HEAR what People are Saying

Search your company or industry to see what people are saying

Engage with people talking about your company
“If you aren’t following your client’s and prospect’s blogs, Twitter and LinkedIn updates, you are missing out on an opportunity.”
–Paul Castain’sSales Playbook

Benefits of looking at individual profiles of potential prospects
You find additional connections you can use to engage someone
You show up as a visitor on a person’s profile
You get more details about a person
Identify other social streams or contact information

LISTEN and…

ENGAGE!

5 Essential LinkedIn Apps for Sales Teams

WordPress
“At my company, 20% of our web traffic comes from our sales team using the WebPress LinkedIn app.”
–Koka Sexton
Your WordPress blog can appear on your profile
Can provide traffic to your company site for sales leads

SlideShare
SlideShare is a place to store and share all PowerPoint presentations
Increase brand awareness by sharing your business through creative presentations
Generate informed sales leads

Box.net
A central location for all of your case studies, white papers, proprietary guides, ebooks, and more!
A potential sales lead can get into the nitty gritty of your company through your LinkedIn profile

TripIt My Travel
If you’re always on the road, share where you’re heading
TripIt’s app makes it easy to share where you’re headed and when you’re connected to your leads
Grab a coffee with a business prospect when you know he’s in the same city!

LinkedIn Events
Post events your company will be attending
Sales reps will be able to see all of the events on the radar of their network
Network events

THE MOSTHELPFULTIP FOR LINKEDIN

Are you ready?!?!

LinkedIn will NOT get you a job or generate leads for your company…

YOU WILL!

Now you are on your way!

Want to learn more about SOCIAL SELLING

Join us at
Live webinars on social selling
Daily blog posts on selling through social media platforms
Learn from the best in the business!

Thank you for joining us, Good night!
Share with your friends!

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How to Use LinkedIn for Social Selling

by InsideView on Sep 15, 2011

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