Millennials are the largest, most diverse generation around the globe. By 2020, they will make up 50% of the workforce. Marketers are desperately trying to understand this group because they know how much purchasing power millennials already have (around $1 trillion annually – nothing to sneeze at), and that they’ll only get more powerful in the next decade. There are 114 million millennials on LinkedIn alone. Reaching them effectively begins with understanding their unique mindset. That’s why we’ve gathered a group of top millennial marketers to discuss: • How millennials make purchasing decisions • Advice for marketers looking to reach millennials • What millennials predict for the future of marketing • What millennials want in a job • Personal branding tips for fellow millennials Whether you’re a millennial, or a marketer looking to better understand millennials, this deck from our live video webinar is for you.

1. Inside the Millennial
Marketer's Mind

2. AGENDA
The increasingly real influence of
Millennials
How they make purchasing decisions
Advice for marketers looking to reach
Millennials
What Millennials want in a job
The future of marketing
Personal branding tips

3. MEGHAN BROCKMEYER
Associate Marketing Manager
LinkedIn
@themmb
RACHEL LEFKOWITZ
Content Marketing Manager
LinkedIn
@r_lefkowitz
ALEX RYNNE
Content Marketing Manager
LinkedIn
@amrynnie

4. 4

5. POLL QUESTION
Why did you tune in today?
Answer in the poll module on the console

6. 6
Mil•len•nial / mə-ˈle-nē-əl / n.
1. a person reaching young adulthood in the early 21st century

7. 7
WHAT IS A MILLENNIAL?
FACTS
o Largest, most diverse
generation about the
globe
o More tech-savvy,
creative and career
driven
o More invested in human
capital than previous
generations
THINGS I HAVE
FOUND TO BE
TRUE
o Entrepreneurial
o Independent
o Confident
o Want to produce
worthwhile work at
companies we believe in
o Authenticity
MISCONCEPTIONS
o Lazy
o Overly sensitive
o Entitled in workplace
o Over-educated
o Over-sharing

8. THE INFLUENCE OF
MILLENNIALS
millennials
in the world
2 billion
in annual
purchasing power
$1 trillion
searches with the
keyword “millennial”
16 million
articles written
about millennials
43,764

9. 9
THE INFLUENCE OF MILLENNIALS ON LINKEDIN
11 million+ global
millennial decision
makers— about 12% of
total millennials —
are on LinkedIn.
12%
Millennials make
up 38% of
LinkedIn’s global
user base.
38% 30%
2 million+ millennials
on LinkedIn hold
marketing roles.
About 30% of them
are decision makers.
677,000 millennial
marketing decision
makers are on
LinkedIn.
114M millennials on LinkedIn

10. 10
OCCUPATIONS OF MILLENNIALS ON LINKEDIN
Salesperson
Software
Developer
Administrative
Marketing
Specialist
Student /
Intern Project
Manager
Consultant
Research /
Graduate Asst.
Business
Owner University
Professor /
Lecturer
Accountant
2.73M
1.95M
1.58M
1.21M 1.15M
960K 932K 902K
818K 810K 806K

11. 11
WHAT MILLENNIALS WANT IN A JOB
Better
pay
60%
Advancement
opportunities
67%
Challenging
work
51%

12. POLL QUESTION
The future of marketing is all
about…
Answer in the poll module on the console

13. POLL QUESTION
What’s holding your back from
building your personal brand?
Answer in the poll module on the console

14. 14
HOW MILLENNIALS ARE BUILDING
THEIR PERSONAL BRAND ON LINKEDIN
Optimize LinkedIn
profile
Publish on LinkedIn Create a LinkedIn
SlideShare account
Make meaningful
connections
Customize feed by
following those who
matter most
1 2 3
54

15. Q&A
MEGHAN BROCKMEYER
Associate Marketing Manager
LinkedIn
ALEX RYNNE
Content Marketing Manager
LinkedIn
RACHEL LEFKOWITZ
Content Marketing Manager
LinkedIn

16. STAY
CONNECTED
@LinkedInMKTG | Lnkd.in/Blog
ALEX RYNNE
Content Marketing Manager, LinkedIn Marketing Solutions
@amrynnie | linkedin.com/in/alexandrarynne
RACHEL LEFKOWITZ
Content Marketing Manager, LinkedIn
linkedin.com/in/rachel-lefkowitz
MEGHAN BROCKMEYER
Associate Marketing Manager, LinkedIn
linkedin.com/in/meghanbrockmeyer