Mobile Social Media in Service Business

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    Mobile Social Media in Service Business - Presentation Transcript

    1. MOBILE SOCIAL MEDIA in Service Business October 2009 Teemu Arina tarina.blogging.fi tar1na
    2. Ref: The Internet Mapping Project
    3. ONE MACHINE – Kevin Kelly
    4. SOCIAL MEDIA “We are the genitals of our technology. We exist only to improve the next years model.” – Marshall McLuhan
    5. THERE IS NO MOBILE INTERNET
    6. SERVICES ARE IN THE SAME CLOUD
    7. THERE ARE NO CONSUMERS R.I.P. CO NSUMER Listen to me...
    8. ONLY INTERACTIVE VALUE CREATION
    9. From Serving Customers to Serving Social Practices Ref: Oskar Korkman, Practice Design
    10. Web 2.0 is About Practices
    11. From Pleasing Customers To Co-creating New Practices
    12. If Henry Ford had asked people what they wanted, they would have said “faster horses”.
    13. INCREMENTAL DISRUPTIVE Safe Uncertain
    14. THE SIXTH SENSE colored caps camera projector phone mirror Ref: MIT Media Lab
    15. Ref: MIT Media Lab
    16. Years old 7th MASS MEDIA 500 Print Radio 100 Cinema Recordings 50 Television 15 Internet 10 Ref: Tomi T. Ahonen Mobile
    17. COMMUNICATION CONTENT CONTEXT <<2000 2000-2008 2008>> 3 MOBILE ERA’s Ref: SPRXMobile
    18. Ref: SPRXMobile
    19. INTERNET OF THINGS What do you call a handheld interface for real, actual obj ects? "A wand." – Bruce Sterling
    20. AGE OF REAL-TIME or NOWISM
    21. http://twitter.com/cremebruleecart Over 8400 followers
    22. LIQUID MODERNITY – Zygmunt Bauman
    23. ENERGY >> SLOW DRINKS Photo: Fracis Bourgouin
    24. TOMATOES. Teemu Arina CEO - dicole ltd. tarina.blogging.fi www.dicole.com teemu@dicole.com MY VCARD TO YOUR PHONE: “Imagination is more important than knowledge.” – Albert Einstein tar1na

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