MOBILE
SOCIAL
MEDIA
in Service Business
October 2009
Teemu Arina
tarina.blogging.fi tar1na

Ref: The Internet Mapping Project

ONE MACHINE
– Kevin Kelly

SOCIAL MEDIA
“We are the genitals of
our technology. We exist
only to improve the next
years model.”
– Marshall McLuhan

THERE IS NO
MOBILE INTERNET

SERVICES ARE IN THE
SAME CLOUD

THERE ARE NO CONSUMERS
R.I.P.
CO NSUMER Listen to me...

ONLY INTERACTIVE
VALUE CREATION

From Serving Customers
to Serving Social Practices
Ref: Oskar Korkman, Practice Design

Web 2.0 is About Practices

From Pleasing Customers
To Co-creating New Practices

If Henry Ford had asked people what they
wanted, they would have said
“faster horses”.

INCREMENTAL DISRUPTIVE
Safe Uncertain

THE SIXTH SENSE
colored
caps
camera
projector
phone mirror
Ref: MIT Media Lab

Ref: MIT Media Lab

Years old 7th
MASS MEDIA
500 Print
Radio
100 Cinema
Recordings
50 Television
15 Internet
10
Ref: Tomi T. Ahonen
Mobile

COMMUNICATION CONTENT CONTEXT
<<2000 2000-2008 2008>>
3 MOBILE ERA’s
Ref: SPRXMobile

Ref: SPRXMobile

INTERNET OF THINGS
What do you call a
handheld interface
for real, actual obj
ects? "A wand."
– Bruce Sterling

AGE OF REAL-TIME
or
NOWISM

http://twitter.com/cremebruleecart
Over 8400 followers

LIQUID
MODERNITY
– Zygmunt Bauman

ENERGY >> SLOW DRINKS
Photo: Fracis Bourgouin

TOMATOES. Teemu Arina
CEO - dicole ltd.
tarina.blogging.fi
www.dicole.com
teemu@dicole.com
MY VCARD TO YOUR PHONE:
“Imagination is more
important than knowledge.”
– Albert Einstein
tar1na