Mobile Social Media in Service Business

MOBILE SOCIAL MEDIA in Service Business October 2009 Teemu Arina tarina.blogging.ﬁ tar1na

Ref: The Internet Mapping Project

ONE MACHINE – Kevin Kelly

SOCIAL MEDIA “We are the genitals of our technology. We exist only to improve the next years model.” – Marshall McLuhan

THERE IS NO MOBILE INTERNET

SERVICES ARE IN THE SAME CLOUD

THERE ARE NO CONSUMERS R.I.P. CO NSUMER Listen to me...

ONLY INTERACTIVE VALUE CREATION

From Serving Customers to Serving Social Practices Ref: Oskar Korkman, Practice Design

Web 2.0 is About Practices

From Pleasing Customers To Co-creating New Practices

If Henry Ford had asked people what they wanted, they would have said “faster horses”.

INCREMENTAL DISRUPTIVE Safe Uncertain

THE SIXTH SENSE colored caps camera projector phone mirror Ref: MIT Media Lab

Ref: MIT Media Lab

Years old 7th MASS MEDIA 500 Print Radio 100 Cinema Recordings 50 Television 15 Internet 10 Ref: Tomi T. Ahonen Mobile

COMMUNICATION CONTENT CONTEXT <<2000 2000-2008 2008>> 3 MOBILE ERA’s Ref: SPRXMobile

Ref: SPRXMobile

INTERNET OF THINGS What do you call a handheld interface for real, actual obj ects? "A wand." – Bruce Sterling

AGE OF REAL-TIME or NOWISM

http://twitter.com/cremebruleecart Over 8400 followers

LIQUID MODERNITY – Zygmunt Bauman

ENERGY >> SLOW DRINKS Photo: Fracis Bourgouin

TOMATOES. Teemu Arina CEO - dicole ltd. tarina.blogging.ﬁ www.dicole.com teemu@dicole.com MY VCARD TO YOUR PHONE: “Imagination is more important than knowledge.” – Albert Einstein tar1na

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Mobile Social Media in Service Business

by Teemu Arina on Oct 21, 2009

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