Mobile Social Media in Service Business
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Mobile Social Media in Service Business

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Teemu Arina's presentation at eService Business Seminar at Haaga-Helia on 21st of October 2009....

Teemu Arina's presentation at eService Business Seminar at Haaga-Helia on 21st of October 2009.

More at: http://tarina.blogging.fi

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  • 1. MOBILE SOCIAL MEDIA in Service Business October 2009 Teemu Arina tarina.blogging.fi tar1na
  • 2. Ref: The Internet Mapping Project
  • 3. ONE MACHINE – Kevin Kelly
  • 4. SOCIAL MEDIA “We are the genitals of our technology. We exist only to improve the next years model.” – Marshall McLuhan
  • 5. THERE IS NO MOBILE INTERNET
  • 6. SERVICES ARE IN THE SAME CLOUD
  • 7. THERE ARE NO CONSUMERS R.I.P. CO NSUMER Listen to me...
  • 8. ONLY INTERACTIVE VALUE CREATION
  • 9. From Serving Customers to Serving Social Practices Ref: Oskar Korkman, Practice Design
  • 10. Web 2.0 is About Practices
  • 11. From Pleasing Customers To Co-creating New Practices
  • 12. If Henry Ford had asked people what they wanted, they would have said “faster horses”.
  • 13. INCREMENTAL DISRUPTIVE Safe Uncertain
  • 14. THE SIXTH SENSE colored caps camera projector phone mirror Ref: MIT Media Lab
  • 15. Ref: MIT Media Lab
  • 16. Years old 7th MASS MEDIA 500 Print Radio 100 Cinema Recordings 50 Television 15 Internet 10 Ref: Tomi T. Ahonen Mobile
  • 17. COMMUNICATION CONTENT CONTEXT <<2000 2000-2008 2008>> 3 MOBILE ERA’s Ref: SPRXMobile
  • 18. Ref: SPRXMobile
  • 19. INTERNET OF THINGS What do you call a handheld interface for real, actual obj ects? "A wand." – Bruce Sterling
  • 20. AGE OF REAL-TIME or NOWISM
  • 21. http://twitter.com/cremebruleecart Over 8400 followers
  • 22. LIQUID MODERNITY – Zygmunt Bauman
  • 23. ENERGY >> SLOW DRINKS Photo: Fracis Bourgouin
  • 24. TOMATOES. Teemu Arina CEO - dicole ltd. tarina.blogging.fi www.dicole.com teemu@dicole.com MY VCARD TO YOUR PHONE: “Imagination is more important than knowledge.” – Albert Einstein tar1na