MOBILE
SOCIAL
MEDIA
in Service Business




                        October 2009
                      Teemu Arina
tarina....
Ref: The Internet Mapping Project
ONE MACHINE
– Kevin Kelly
SOCIAL MEDIA
  “We are the genitals of
  our technology. We exist
  only to improve the next
  years model.”
  – Marshall ...
THERE IS NO
MOBILE INTERNET
SERVICES ARE IN THE
SAME CLOUD
THERE ARE NO CONSUMERS


    R.I.P.
 CO NSUMER    Listen to me...
ONLY INTERACTIVE
VALUE CREATION
From Serving Customers
   to Serving Social Practices




Ref: Oskar Korkman, Practice Design
Web 2.0 is About Practices
From Pleasing Customers
To Co-creating New Practices
If Henry Ford had asked people what they
      wanted, they would have said
             “faster horses”.
INCREMENTAL   DISRUPTIVE
    Safe        Uncertain
THE SIXTH SENSE


colored
 caps
              camera



              projector

      phone    mirror



                ...
Ref: MIT Media Lab
Years old                          7th
                                   MASS MEDIA
   500                Print
         ...
COMMUNICATION     CONTENT     CONTEXT
<<2000            2000-2008   2008>>


3 MOBILE ERA’s
Ref: SPRXMobile
Ref: SPRXMobile
INTERNET OF THINGS


        What do you call a
                            handheld interface
         for real, actual o...
AGE OF REAL-TIME
or
NOWISM
http://twitter.com/cremebruleecart
         Over 8400 followers
LIQUID
MODERNITY
  – Zygmunt Bauman
ENERGY >> SLOW DRINKS




Photo: Fracis Bourgouin
TOMATOES.                       Teemu Arina
                                CEO - dicole ltd.

                           ...
Mobile Social Media in Service Business
Mobile Social Media in Service Business
Upcoming SlideShare
Loading in …5
×

Mobile Social Media in Service Business

4,514
-1

Published on

Teemu Arina's presentation at eService Business Seminar at Haaga-Helia on 21st of October 2009.

More at: http://tarina.blogging.fi

Published in: Technology
2 Comments
27 Likes
Statistics
Notes
No Downloads
Views
Total Views
4,514
On Slideshare
0
From Embeds
0
Number of Embeds
0
Actions
Shares
0
Downloads
144
Comments
2
Likes
27
Embeds 0
No embeds

No notes for slide

Mobile Social Media in Service Business

  1. MOBILE SOCIAL MEDIA in Service Business October 2009 Teemu Arina tarina.blogging.fi tar1na
  2. Ref: The Internet Mapping Project
  3. ONE MACHINE – Kevin Kelly
  4. SOCIAL MEDIA “We are the genitals of our technology. We exist only to improve the next years model.” – Marshall McLuhan
  5. THERE IS NO MOBILE INTERNET
  6. SERVICES ARE IN THE SAME CLOUD
  7. THERE ARE NO CONSUMERS R.I.P. CO NSUMER Listen to me...
  8. ONLY INTERACTIVE VALUE CREATION
  9. From Serving Customers to Serving Social Practices Ref: Oskar Korkman, Practice Design
  10. Web 2.0 is About Practices
  11. From Pleasing Customers To Co-creating New Practices
  12. If Henry Ford had asked people what they wanted, they would have said “faster horses”.
  13. INCREMENTAL DISRUPTIVE Safe Uncertain
  14. THE SIXTH SENSE colored caps camera projector phone mirror Ref: MIT Media Lab
  15. Ref: MIT Media Lab
  16. Years old 7th MASS MEDIA 500 Print Radio 100 Cinema Recordings 50 Television 15 Internet 10 Ref: Tomi T. Ahonen Mobile
  17. COMMUNICATION CONTENT CONTEXT <<2000 2000-2008 2008>> 3 MOBILE ERA’s Ref: SPRXMobile
  18. Ref: SPRXMobile
  19. INTERNET OF THINGS What do you call a handheld interface for real, actual obj ects? "A wand." – Bruce Sterling
  20. AGE OF REAL-TIME or NOWISM
  21. http://twitter.com/cremebruleecart Over 8400 followers
  22. LIQUID MODERNITY – Zygmunt Bauman
  23. ENERGY >> SLOW DRINKS Photo: Fracis Bourgouin
  24. TOMATOES. Teemu Arina CEO - dicole ltd. tarina.blogging.fi www.dicole.com teemu@dicole.com MY VCARD TO YOUR PHONE: “Imagination is more important than knowledge.” – Albert Einstein tar1na
  1. A particular slide catching your eye?

    Clipping is a handy way to collect important slides you want to go back to later.

×