Teemu Arina's presentation at eService Business Seminar at Haaga-Helia on 21st of October 2009. More at: http://tarina.blogging.fi

1. MOBILE
SOCIAL
MEDIA
in Service Business
October 2009
Teemu Arina
tar1na
tarina.blogging.fi

2. Ref: The Internet Mapping Project

3. ONE MACHINE
– Kevin Kelly

4. “We are the genitals of
our technology. We exist
only to improve the next
years model.”
– Marshall McLuhan
SOCIAL MEDIA

5. THERE IS NO
MOBILE INTERNET

6. SERVICES ARE IN THE
SAME CLOUD

7. R.I.P.
CONSUMER
THERE ARE NO CONSUMERS
Listen to me...

8. ONLY INTERACTIVE
VALUE CREATION

9. From Serving Customers
to Serving Social Practices
Ref: Oskar Korkman, Practice Design

10. Web 2.0 is About Practices

11. From Pleasing Customers
To Co-creating New Practices

12. If Henry Ford had asked people what they
wanted, they would have said
“faster horses”.

13. INCREMENTAL
Safe
DISRUPTIVE
Uncertain

14. camera
projector
colored
caps
mirror
phone
THE SIXTH SENSE
Ref: MIT Media Lab

15. Ref: MIT Media Lab

16. 500
100
50
15
10
Print
Radio
Cinema
Recordings
Television
Internet
Mobile
Years old 7th
MASS MEDIA
Ref: Tomi T. Ahonen

17. COMMUNICATION
<<2000
CONTENT
2000-2008
CONTEXT
2008>>
3 MOBILE ERA’s
Ref: SPRXMobile

18. Ref: SPRXMobile

20. INTERNET OF THINGS
What do you call a handheld interface
for real, actual objects? "A wand."
– Bruce Sterling

22. AGE OF REAL-TIME
or
NOWISM

23. http://twitter.com/cremebruleecart
Over 8400 followers

24. LIQUID
MODERNITY
– Zygmunt Bauman

25. Photo: Fracis Bourgouin
ENERGY >> SLOW DRINKS

26. TOMATOES.
tarina.blogging.fi
www.dicole.com
teemu@dicole.com
MY VCARD TO YOUR PHONE:
Teemu Arina
CEO - dicole ltd.
“Imagination is more
important than knowledge.”
– Albert Einstein
tar1na