1. iCow Impact Summary
Jan 2014
Green Dreams TECH Ltd

2. Impact assessment of 51 farmers
using various products on the iCow
platform
Group 1 Mashauri Cow users (11)
Group 2 Multiple Product users (15)
Group 3 Random selection (15)
Group 4 Mashauri Kienyeji Users (10)

3. Methodology: Phone survey by Green
Dreams TECH customer care agents to
randomly selected numbers from each
user groups

4. %
79
19
Male
Female
Vihiga
Uasin Gishu
Trans Nzoia
Trans Mara
Nyeri
Nyandarua
Narok
Nandi
Nakuru
Muranga
Mombasa
Meru
Machakos
Lamu
Kisii
Kiambu
Kericho
Kakamega
Elgeyo Marakwet
Bungoma
Bomet
County Representation (21)
8
7
6
5
4
3
2
1
0

5. Number of cows per farmer
14
12
10
8
6
4
2
0
None 1 cow 2 cow 3 cow 4 cow 5 cow 6 cow 7 cow
25.4 % don’t own cows

6. Numbers of chickens per farmers
16
14
12
10
8
6
4
2
0
None
1+
2+
5+
10+
15+
20+
30% don’t own chickens
30+
40+
50+

7. Intro to iCow
25
Farmers
20
15
10
5
0

8. Challenges
30
25
20
15
10
5
0
Learnings
40
30
20
10
0

9. Impact %
120
100
80
60
40
20
0
31 % of total have milk increases since using iCow
42% of those who have cows saw a milk increase

10. Milk Increase over 29 cows
8
7
6
5
4
3
2
1
0
0.5lt
1lt
2lt
3lt
3.5lt
4lt
5lt

11. Increased milk yields per homestead (31% of total)
3.5
3
2.5
2
1.5
1
0.5
0
1lt
2lt
2.5lt
3lt
3.5lt
4lt
5lt
6lt
6.5lt
7lt
8lt

12. Milk Yield
Increase Lts
Farmer 2
Current
Increase
% Increase
Cow 1
7
12
5
71
Cow 2
Farmer 1
Former
7
10
3
43
Cow 1
5.5
9
3.5
64
Cow 2
5
8
3
60
Group 1 Mashauri Cow Users

13. Yield Increase Daily Income
Lts
KES
Farmer 2
Cow 1
5
225
6750
Cow 2
Farmer 1
Monthly
Income KES
3
135
4050
Cow 1
3.5
157.5
4725
Cow 2
3
135
4050
Group 1 Mashauri Cow Users

14. Milk Yield Increase
Former
Current
Increase % Increase
Farmer 1
Cow 1
8
10
2
25
Farmer 2
Cow 1
3
7
4
133
Farmer 3
Cow 1
6
7
1
17
Farmer 4
Cow 1
2
5
3
150
Cow 2
5
10
5
100
Cow 1
6
9
3
50
Cow 2
5
7
2
40
Cow 1
7
10
3
43
Cow 2
10
12
2
20
Farmer 5
Farmer 6
Group 2 Multiple Product Users

15. Income
increase
Yield Inc Lts
Daily Inc KES
Monthly
Income KES
Farmer 1
Cow 1
2
90
2700
Farmer 2
Cow 1
4
180
5400
Farmer 3
Cow 1
1
45
1350
Farmer 4
Cow 1
2
90
2700
Cow 2
5
225
6750
Cow 1
3
135
4050
Cow 2
2
90
2700
Cow 1
3
135
4050
Cow 2
2
90
2700
Farmer 5
Farmer 6
Group 2 Multiple Product Users

16. Milk Yield Inc
Former
Current
Increase
% Increase
Cow 1
4
6
2
50
Cow 2
4
5
1
25
Cow 3
4
5
1
25
Farmer 2
Cow 1
4
7
3
75
Farmer 3
Cow 1
3
5
2
67
Farmer 4
Cow 1
1.5
2
0.5
33
Cow 2
1.5
2
0.5
33
Cow 3
0.5
1
0.5
100
Cow 4
0.5
1
0.5
100
Cow 5
0.5
1
0.5
100
Cow 1
3
4
1
33
Cow 2
3
4
1
33
Cow 3
3
4
1
33
Cow 1
6
7
1
17
Farmer 1
Farmer 5
Farmer 6
Group 3 Random Users

17. Income
increase
Farmer 1
Yield Inc Lts Daily Inc KES Monthly
Income KES
Cow 1
2
90
2700
Cow 2
1
45
1350
Cow 3
1
45
1350
Farmer 2
Cow 1
3
135
4050
Farmer 3
Cow 1
2
90
2700
Farmer 4
Cow 1
0.5
22.5
675
Cow 2
0.5
22.5
675
Cow 3
0.5
22.5
675
Cow 4
0.5
22.5
675
Cow 5
0.5
22.5
675
Cow 1
1
45
1350
Cow 2
1
45
1350
Cow 3
3
135
4050
Cow 1
2
90
2700
Farmer 5
Farmer 6
Group 3 Random Users

18. Milk Yield
Increase Lts
Former
Current
Increase
% Increase
Farmer 1
Cow 1
1
3
2
200
Farmer 2
Cow 1
4
6
2
50
Income
increase
Yield Inc Lts
Daily Inc KES
Monthly
Income KES
Farmer 1
Cow 1
2
90
2700
Farmer 2
Cow 1
2
90
2700
Group 4 Mashauri Kienyeji Users

19. Farmer Name: Khalifa; County: Mombasa; Subscriptions: Mashauri Cow & Mashauari Kienyeji
Duration on iCow : 210 days
Khalifa has 1 cow and 1 calf. On joining iCow he built a good shed for his cow and changed the way
he looked after her due to his increased knowledge on vaccinations, diseases, feeding and hygiene.
The cow used to produce 4lt but now produces 6 lts and both she and the calf look very healthy.
Later he built better housing for his 10 kienyeji chickens and now plans to increase the number to
meet the demand of eggs in his area.

20. Farmer Name: Thuo; County:Kiambu; Duration on iCow: 2.5 years; Learned about iCow: Brookside
Breeders Show Nairobi; Subscriptions; Mashauri Cow
Story: Thuo has 4 cows and 4 calves. Since joining iCow and implementing his new knowledge he
is farming more seriously and has seen big changes in his yields as well as animal health. One cow
now produces 31 lts of milk compared to 15 lts before using iCow.
His passion in farming has grown he says due to iCow and he has learned many things including
fodder production, hygiene and disease control helping him manage the challenges of feed
shortage and mastitis. He is also keeping records and sells his milk to brokers for KES 45.00 per
litre.
He intends to ear tag his cows and taking up pig farming and looks forward to when we will include
pig content on the iCow platform.

21. Farmer Nicholas; County: Kericho; Subscriptions: Mashauri Cow
Duration on iCow: 118 days Learned about iCow: Safaricom SMS
Nicholas has 1 cow and has increased knowledge in areas of feeding,
disease prevention and vaccinations. He has started spraying his cow
weekly rather than inconsistently and is vaccinating as a preventative
rather than due to an emergency. His cow was in poor condition and
had not come on heat for 9 months but 2 months after following iCow
she came on heat and has been inseminated.

22. Farmer: Paul; County: Narok
Subscriptions:Mashauri Cow & Mashauri Kienyeji
Duration on Cow:120 days
Learned of iCow: Kass Fm
Joined because he wanted to be educated. A few weeks
after joining he purchased 15 chickens. He depends on iCow
to guide him in his production.

23. Moo