iCow Impact Summary
Jan 2014
Green Dreams TECH Ltd
Impact assessment of 51 farmers
using various products on the iCow
platform
Group 1 Mashauri Cow users (11)
Group 2 Multip...
Methodology: Phone survey by Green
Dreams TECH customer care agents to
randomly selected numbers from each
user groups
%

79

19
Male

Female

Vihiga

Uasin Gishu

Trans Nzoia

Trans Mara

Nyeri

Nyandarua

Narok

Nandi

Nakuru

Muranga

Mom...
Number of cows per farmer
14
12
10
8
6
4
2
0
None 1 cow 2 cow 3 cow 4 cow 5 cow 6 cow 7 cow
25.4 % don’t own cows
Numbers of chickens per farmers
16
14
12
10
8
6
4
2

0
None

1+

2+

5+

10+

15+

20+

30% don’t own chickens

30+

40+

...
Intro to iCow
25

Farmers

20
15

10
5
0
Challenges
30
25
20
15
10
5
0

Learnings
40
30
20
10
0
Impact %
120
100
80
60
40
20
0

31 % of total have milk increases since using iCow
42% of those who have cows saw a milk i...
Milk Increase over 29 cows
8
7
6

5
4

3
2

1
0

0.5lt

1lt

2lt

3lt

3.5lt

4lt

5lt
Increased milk yields per homestead (31% of total)
3.5
3
2.5
2
1.5
1
0.5
0
1lt

2lt

2.5lt

3lt

3.5lt

4lt

5lt

6lt

6.5...
Milk Yield
Increase Lts

Farmer 2

Current

Increase

% Increase

Cow 1

7

12

5

71

Cow 2

Farmer 1

Former

7

10

3

...
Yield Increase Daily Income
Lts
KES

Farmer 2

Cow 1

5

225

6750

Cow 2

Farmer 1

Monthly
Income KES

3

135

4050

Cow...
Milk Yield Increase

Former

Current

Increase % Increase

Farmer 1

Cow 1

8

10

2

25

Farmer 2

Cow 1

3

7

4

133

F...
Income
increase

Yield Inc Lts

Daily Inc KES

Monthly
Income KES

Farmer 1

Cow 1

2

90

2700

Farmer 2

Cow 1

4

180

...
Milk Yield Inc

Former

Current

Increase

% Increase

Cow 1

4

6

2

50

Cow 2

4

5

1

25

Cow 3

4

5

1

25

Farmer ...
Income
increase
Farmer 1

Yield Inc Lts Daily Inc KES Monthly
Income KES
Cow 1

2

90

2700

Cow 2

1

45

1350

Cow 3

1
...
Milk Yield
Increase Lts

Former

Current

Increase

% Increase

Farmer 1

Cow 1

1

3

2

200

Farmer 2

Cow 1

4

6

2

5...
Farmer Name: Khalifa; County: Mombasa; Subscriptions: Mashauri Cow & Mashauari Kienyeji
Duration on iCow : 210 days
Khalif...
Farmer Name: Thuo; County:Kiambu; Duration on iCow: 2.5 years; Learned about iCow: Brookside
Breeders Show Nairobi; Subscr...
Farmer Nicholas; County: Kericho; Subscriptions: Mashauri Cow
Duration on iCow: 118 days Learned about iCow: Safaricom SMS...
Farmer: Paul; County: Narok
Subscriptions:Mashauri Cow & Mashauri Kienyeji
Duration on Cow:120 days
Learned of iCow: Kass ...
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Safaricom i cow farmer testimonials

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Safaricom i cow farmer testimonials

  1. 1. iCow Impact Summary Jan 2014 Green Dreams TECH Ltd
  2. 2. Impact assessment of 51 farmers using various products on the iCow platform Group 1 Mashauri Cow users (11) Group 2 Multiple Product users (15) Group 3 Random selection (15) Group 4 Mashauri Kienyeji Users (10)
  3. 3. Methodology: Phone survey by Green Dreams TECH customer care agents to randomly selected numbers from each user groups
  4. 4. % 79 19 Male Female Vihiga Uasin Gishu Trans Nzoia Trans Mara Nyeri Nyandarua Narok Nandi Nakuru Muranga Mombasa Meru Machakos Lamu Kisii Kiambu Kericho Kakamega Elgeyo Marakwet Bungoma Bomet County Representation (21) 8 7 6 5 4 3 2 1 0
  5. 5. Number of cows per farmer 14 12 10 8 6 4 2 0 None 1 cow 2 cow 3 cow 4 cow 5 cow 6 cow 7 cow 25.4 % don’t own cows
  6. 6. Numbers of chickens per farmers 16 14 12 10 8 6 4 2 0 None 1+ 2+ 5+ 10+ 15+ 20+ 30% don’t own chickens 30+ 40+ 50+
  7. 7. Intro to iCow 25 Farmers 20 15 10 5 0
  8. 8. Challenges 30 25 20 15 10 5 0 Learnings 40 30 20 10 0
  9. 9. Impact % 120 100 80 60 40 20 0 31 % of total have milk increases since using iCow 42% of those who have cows saw a milk increase
  10. 10. Milk Increase over 29 cows 8 7 6 5 4 3 2 1 0 0.5lt 1lt 2lt 3lt 3.5lt 4lt 5lt
  11. 11. Increased milk yields per homestead (31% of total) 3.5 3 2.5 2 1.5 1 0.5 0 1lt 2lt 2.5lt 3lt 3.5lt 4lt 5lt 6lt 6.5lt 7lt 8lt
  12. 12. Milk Yield Increase Lts Farmer 2 Current Increase % Increase Cow 1 7 12 5 71 Cow 2 Farmer 1 Former 7 10 3 43 Cow 1 5.5 9 3.5 64 Cow 2 5 8 3 60 Group 1 Mashauri Cow Users
  13. 13. Yield Increase Daily Income Lts KES Farmer 2 Cow 1 5 225 6750 Cow 2 Farmer 1 Monthly Income KES 3 135 4050 Cow 1 3.5 157.5 4725 Cow 2 3 135 4050 Group 1 Mashauri Cow Users
  14. 14. Milk Yield Increase Former Current Increase % Increase Farmer 1 Cow 1 8 10 2 25 Farmer 2 Cow 1 3 7 4 133 Farmer 3 Cow 1 6 7 1 17 Farmer 4 Cow 1 2 5 3 150 Cow 2 5 10 5 100 Cow 1 6 9 3 50 Cow 2 5 7 2 40 Cow 1 7 10 3 43 Cow 2 10 12 2 20 Farmer 5 Farmer 6 Group 2 Multiple Product Users
  15. 15. Income increase Yield Inc Lts Daily Inc KES Monthly Income KES Farmer 1 Cow 1 2 90 2700 Farmer 2 Cow 1 4 180 5400 Farmer 3 Cow 1 1 45 1350 Farmer 4 Cow 1 2 90 2700 Cow 2 5 225 6750 Cow 1 3 135 4050 Cow 2 2 90 2700 Cow 1 3 135 4050 Cow 2 2 90 2700 Farmer 5 Farmer 6 Group 2 Multiple Product Users
  16. 16. Milk Yield Inc Former Current Increase % Increase Cow 1 4 6 2 50 Cow 2 4 5 1 25 Cow 3 4 5 1 25 Farmer 2 Cow 1 4 7 3 75 Farmer 3 Cow 1 3 5 2 67 Farmer 4 Cow 1 1.5 2 0.5 33 Cow 2 1.5 2 0.5 33 Cow 3 0.5 1 0.5 100 Cow 4 0.5 1 0.5 100 Cow 5 0.5 1 0.5 100 Cow 1 3 4 1 33 Cow 2 3 4 1 33 Cow 3 3 4 1 33 Cow 1 6 7 1 17 Farmer 1 Farmer 5 Farmer 6 Group 3 Random Users
  17. 17. Income increase Farmer 1 Yield Inc Lts Daily Inc KES Monthly Income KES Cow 1 2 90 2700 Cow 2 1 45 1350 Cow 3 1 45 1350 Farmer 2 Cow 1 3 135 4050 Farmer 3 Cow 1 2 90 2700 Farmer 4 Cow 1 0.5 22.5 675 Cow 2 0.5 22.5 675 Cow 3 0.5 22.5 675 Cow 4 0.5 22.5 675 Cow 5 0.5 22.5 675 Cow 1 1 45 1350 Cow 2 1 45 1350 Cow 3 3 135 4050 Cow 1 2 90 2700 Farmer 5 Farmer 6 Group 3 Random Users
  18. 18. Milk Yield Increase Lts Former Current Increase % Increase Farmer 1 Cow 1 1 3 2 200 Farmer 2 Cow 1 4 6 2 50 Income increase Yield Inc Lts Daily Inc KES Monthly Income KES Farmer 1 Cow 1 2 90 2700 Farmer 2 Cow 1 2 90 2700 Group 4 Mashauri Kienyeji Users
  19. 19. Farmer Name: Khalifa; County: Mombasa; Subscriptions: Mashauri Cow & Mashauari Kienyeji Duration on iCow : 210 days Khalifa has 1 cow and 1 calf. On joining iCow he built a good shed for his cow and changed the way he looked after her due to his increased knowledge on vaccinations, diseases, feeding and hygiene. The cow used to produce 4lt but now produces 6 lts and both she and the calf look very healthy. Later he built better housing for his 10 kienyeji chickens and now plans to increase the number to meet the demand of eggs in his area.
  20. 20. Farmer Name: Thuo; County:Kiambu; Duration on iCow: 2.5 years; Learned about iCow: Brookside Breeders Show Nairobi; Subscriptions; Mashauri Cow Story: Thuo has 4 cows and 4 calves. Since joining iCow and implementing his new knowledge he is farming more seriously and has seen big changes in his yields as well as animal health. One cow now produces 31 lts of milk compared to 15 lts before using iCow. His passion in farming has grown he says due to iCow and he has learned many things including fodder production, hygiene and disease control helping him manage the challenges of feed shortage and mastitis. He is also keeping records and sells his milk to brokers for KES 45.00 per litre. He intends to ear tag his cows and taking up pig farming and looks forward to when we will include pig content on the iCow platform.
  21. 21. Farmer Nicholas; County: Kericho; Subscriptions: Mashauri Cow Duration on iCow: 118 days Learned about iCow: Safaricom SMS Nicholas has 1 cow and has increased knowledge in areas of feeding, disease prevention and vaccinations. He has started spraying his cow weekly rather than inconsistently and is vaccinating as a preventative rather than due to an emergency. His cow was in poor condition and had not come on heat for 9 months but 2 months after following iCow she came on heat and has been inseminated.
  22. 22. Farmer: Paul; County: Narok Subscriptions:Mashauri Cow & Mashauri Kienyeji Duration on Cow:120 days Learned of iCow: Kass Fm Joined because he wanted to be educated. A few weeks after joining he purchased 15 chickens. He depends on iCow to guide him in his production.
  23. 23. Moo
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