iCow Impact Summary
Green Dreams TECH Ltd
Impact assessment of 51 farmers
using various products on the iCow
Group 1 Mashauri Cow users (11)
Group 2 Multiple Product users (15)
Group 3 Random selection (15)
Group 4 Mashauri Kienyeji Users (10)
Methodology: Phone survey by Green
Dreams TECH customer care agents to
randomly selected numbers from each
County Representation (21)
Number of cows per farmer
None 1 cow 2 cow 3 cow 4 cow 5 cow 6 cow 7 cow
25.4 % don’t own cows
Numbers of chickens per farmers
30% don’t own chickens
Yield Inc Lts
Daily Inc KES
Group 4 Mashauri Kienyeji Users
Farmer Name: Khalifa; County: Mombasa; Subscriptions: Mashauri Cow & Mashauari Kienyeji
Duration on iCow : 210 days
Khalifa has 1 cow and 1 calf. On joining iCow he built a good shed for his cow and changed the way
he looked after her due to his increased knowledge on vaccinations, diseases, feeding and hygiene.
The cow used to produce 4lt but now produces 6 lts and both she and the calf look very healthy.
Later he built better housing for his 10 kienyeji chickens and now plans to increase the number to
meet the demand of eggs in his area.
Farmer Name: Thuo; County:Kiambu; Duration on iCow: 2.5 years; Learned about iCow: Brookside
Breeders Show Nairobi; Subscriptions; Mashauri Cow
Story: Thuo has 4 cows and 4 calves. Since joining iCow and implementing his new knowledge he
is farming more seriously and has seen big changes in his yields as well as animal health. One cow
now produces 31 lts of milk compared to 15 lts before using iCow.
His passion in farming has grown he says due to iCow and he has learned many things including
fodder production, hygiene and disease control helping him manage the challenges of feed
shortage and mastitis. He is also keeping records and sells his milk to brokers for KES 45.00 per
He intends to ear tag his cows and taking up pig farming and looks forward to when we will include
pig content on the iCow platform.
Farmer Nicholas; County: Kericho; Subscriptions: Mashauri Cow
Duration on iCow: 118 days Learned about iCow: Safaricom SMS
Nicholas has 1 cow and has increased knowledge in areas of feeding,
disease prevention and vaccinations. He has started spraying his cow
weekly rather than inconsistently and is vaccinating as a preventative
rather than due to an emergency. His cow was in poor condition and
had not come on heat for 9 months but 2 months after following iCow
she came on heat and has been inseminated.
Farmer: Paul; County: Narok
Subscriptions:Mashauri Cow & Mashauri Kienyeji
Duration on Cow:120 days
Learned of iCow: Kass Fm
Joined because he wanted to be educated. A few weeks
after joining he purchased 15 chickens. He depends on iCow
to guide him in his production.