Description:Small packet to treat 10 liters of water using coagulation, flocculation and disinfection.

1. P&G PURIFIER OF WATER
INDOVATION
Delhi, India.
24th January, 2015.

2. P&G PURIFIER OF WATER
• Reverse engineered current
municipal water treatment process.
• Small packet to treat 10 liters of
water using coagulation,
flocculation and disinfection.
• Developed in collaboration with US
Centers for Disease Control and
Prevention (CDC).

3. WHAT DOES P&G PURIFIER OF WATER
REMOVE?

4. – In laboratory testing and field studies, it is proven
to significantly:
• Reduce bacteria by up to greater than 7 logs, viruses by
greater than 4 logs and parasites by greater than 3 logs.
• Improve water turbidity
• Reduce heavy metals such as arsenic, chromium (III)
and lead.
• Remove organics and some pesticides, such as DDT.

5. WHERE HAS P&G PURIFIER OF WATER
BEEN DISTRIBUTED?

7. HOW TO USE THE PRODUCT?

8. • Simple tools required for usage:
– A scissor or knife to open the sachet
– A stirrer or other implement to stir the water
– Two vessels (i.e. buckets) with volume capacity of 10 liters
or more – the first to be used for the treatment process
and the second to be used for storing the treated water.

9. IS THE FINAL WATER SAFE TO DRINK?
YES

10. •All of the ingredients
used in P&G Purifier of
Water are approved for
water treatment and
are used broadly across
the world.
•The final treated water
complies with WHO
requirements for
drinking water.

11. HOW LONG IS THE WATER SAFE TO DRINK?
As long as it is stored safely. However, it is
recommended that the water be used within
several days.

12. DOES IT MEET ANY CERTIFICATION?

13. P&G Purifier of Water is listed as a “protective”
household water treatment by the World Health
Organization.

14. DOES P&G PURIFIER OF WATER HAVE AN
EXPIRATION DATE OR SHELF LIFE?
The product has an established stability profile
which supports a 3 year expiration date.

15. CAN P&G PURIFIER OF WATER BE USED TO
TREAT SEA WATER?
P&G Purifier of Water will not desalinate sea
water and should not be used on sewage sludge
and water contaminated with industrial waste.

16. CAN IT BE USED ON A LONG TERM BASIS?
YES

17. Health Intervention
Studies
Six studies, with more than
26,000 people showed average
Diarrhea reduction of 50%.
•Diarrhea reduction
•Guatemala (2 studies, Rural)
•Kenya (Turbid water)
•Pakistan (Urban)
•Liberia (Refugee camp)
•Arsenic removal
•Bangladesh

18. AWARDS
YEAR NAME OF AWARD
2004
•World Business Award - International Chamber of Commerce
•United Nations Development Program
2005 •Stockholm Industry Water Award - Stockholm International Water Institute
2006 •National Inventor of the Year - Intellectual Property Owners Education Foundation
2007
•Grainger Challenge Bronze Award
•Strategic Vision Award - Center for Strategic and International Studies
•International Health Communication Gold Medallion Award (co-recipient)
•Children's Environmental Health Excellence Award - U.S. EPA
•Global Leadership Award - United Nations Association of the USA
•Laureate of the 2007 Tech Museum Awards – The Tech Museum of Innovation
•Ron Brown Award for Corporate Leadership (co-recipient)
•Internationalist of the year - Internationalist Magazine
2008 •Popular Mechanics Breakthrough Innovator Award
2009
•Action Against Hunger Humanitarian Award
•US Doctors for Africa Global Citizen Award
2012 •Economist Social Innovation Awards
2013
•GBC Health - Business Action on Health Awards
•American Chemical Society - Howard Fawcett Award

19. GRAINGER PRIZE CHALLENGE
– Goal of this competition – development of a
household level treatment system to significantly
lower arsenic content from groundwater.
– System must have
• a low life-cycle cost,
• must be technically robust,
• reliable,
• maintainable,
• socially acceptable and
• not degrade other water quality characteristics.

20. GRAINGER TEST RESULTS
CRITERIA TEST RESULT
Average Influent Concentration
(As / As III / As V)
315 ug/l / 67 ug/l / 248 ug/l
Average Effluent Concentration
(As / As III / As V)
5 ug/l / ND / 5 ug/l
Average Removal Efficiency
(As / As III / As V)
98% / 100% / 98%
Water Quality Excellent – Clear, Colorless
Ease of Installation Excellent – Place filter cloth over bucket
Ease of Operation Excellent – Add chemicals, Mix and filter
Ease of Maintenance Excellent – Simply clean filter cloth

21. DURING FLOODS / EMERGENCY
SITUATIONS

22. – Contaminated drinking water is a major problem
during emergencies.
– Two major sources of contamination are microbial
pathogens and suspended matter.
– Microbial contamination occurs when human and
animal fecal matter comes into contact with drinking
water sources.
– Suspended solid material (varying combinations of
sediment – mud – and other organic matter) is also
common.

23. •Treatment of water at
point of use during
emergencies is quicker.
•P&G Purifier of Water
packets are easy to
transport in emergencies.

24. SAMPLE TECHNIQUES FOR TARGET
AUDIENCE

25. – Children (Schools)
• Integration with existing handwash programs.
• Interactive demonstration as a science experiment,
explaining the two main ingredients of the sachet and how
they work together to purify turbid, contaminated water.
– Mothers (Clinics)
• Train healthcare workers (nurses, midwives) as
demonstrators. This will promote sustainable training as well
as confidence in product credibility.

26. RECOMMENDATIONS FOR OVERCOMING
POTENTIAL OBSTACLES FOR SUCCESSFUL
DISTRIBUTION OF PACKETS

27. – Education around chlorine taste and odor
• In many circumstances, P&G sachets will be distributed
to people who have never been served an improved
water supply and who are not accustomed to chlorine
taste and odor.
• Experience has shown us that consumers will come to
accept chlorine taste if they understand the importance
of chlorine in removing microbial pathogens.

28. – Acceptance by government officials and
community leaders
• Important to engage government officials and
community leaders so that they understand that the
product is safe for their communities and will provide
an effective and practical solution to providing
emergency drinking water.
• The emergency response needs to be coordinated with
the local government recommendations so that there
are no conflicting messages.

29. – Familiarization and education on usage
• A demonstration in which the presenter prepares
treated water using a local source of water is the best
way to educate people on proper use.
• The presentation should emphasize that even though
the full treatment process requires 30 minutes, the
amount of labor involved is only 5 minutes.
• The instructions for using the packets can be provided
in the local language(s).

30. ASSAMESE

31. BENGALI

32. GUJARATI

33. HINDI

34. KANNADA

35. MALAYALAM

36. MARATHI

37. ORIYA

38. PUNJABI

39. TAMIL

40. TELEGU

41. URDU

42. For further details, kindly visit:
STALL 21 at INDOVATION
THANK YOU!
Rajat Arya
M: 9892001193
rajat@novexishealthcare.com