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Netflix Presentation

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This is my capstone project that I did on Netflix

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Netflix Presentation

  1. 1. Shane Smith Assignment 5-2 BSAD 495-E2WW 06/24/2009 Professor: Dr. Jim Marion
  2. 2. AGENDA Mission Statement Organization Strategic Analysis Strategic Formulation Conclusion
  3. 3. Mission Statement “Our appeal and success are built on providing the most expansive selection of DVDs; an easy way to choose movies; and fast, free delivery.” Objectives • Core Competitive Advantages • Consumer adoption of Internet delivery • We are uniquely positioned
  4. 4. Organization Netflix, Inc. is the world's largest online movie rental service, with more than 10 million subscribers was founded in 1997 in Scotts Valley, CA by Marc Randolph and Reed Hastings. With over 100,000 DVD selections available through the mail service and over 12,000 titles in the “watch instantly” queue, so you can always find something entertaining to watch. generally receive shipments in one business day. in areas that More than 97 percent of Netflix subscribers live subscribers have grown online DVD rental in 1999, the 64 percent Since Netflix invented at a compound annual rate of total
  5. 5. INSTANT QUEUE Strategic Analysis Strategic Formulation External Human Capital - Blockbuster - The Seven Reasons - On Demand - Clear Values - Red Box Machines Business Strategies Internal - Leverage our online DVD - “Watch Instantly” rental leadership - Easy to use website - Make the best product - Customer Care even better Corporate Strategies - Solid growth potential for many years
  6. 6. Conclusion It is important for Netflix to continue to grow their customer base within the online DVD rental market. Be innovated as new technology is introduced into the home entertainment industry. Continued focus on making the best service even better.
  7. 7. References - Netflix Inc. http://www.netflix.com/MediaCenter?id=1005 - Yahoo Finance http://finance.yahoo.com/q?s=NFLX - Wilson, Tracy V., How Netflix Works http://electronics.howstuffworks.com/netflix2.htm

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