2. - Multi-Platform Video Content Streaming
Service
- Available in over 190 Countries (Not including
China, Crimea, North Korea, or Syria)
WHAT IS NETFLIX?
4. •18-29 Year Olds
•35-44 Year Olds
•Income $30,000+
•No specific ethnicity or culture
WHO ARE THEIR CONSUMERS?
Market Description .1
5. HISTORY
Market Description .2
2021
2007
1997 2008 2020
2019
2013
Created
Began Streaming
First Competitor Came Out
Created their own productions
More rise in competition
Pandemic hits
Present Day
7. 1. Basic $8.99 (SD, One Simultaneous Stream)
2. Standard $13.99 (HD, Two Simultaneous Streams)
3. Premium $17.99 (HD/4k Ultra UHD, Four Simultaneous Streams)
REVENUE STREAMS
Market Description.4
4. Standard DVD Plan $7.99 (One DVD at a time)
5. Standard Blu-Ray $9.99 (One DVD at a time)
6. Premier DVD Plan $11.99 (Two DVDs at a time)
7. Premier Blu-Ray $14.99 (Two DVDs at a time)
Streaming Plans
DVD/Blu-Ray Plans
8. Large number of buyers and multiple platforms that offer streaming libraries
Relatively low barriers for a studio to create their own streaming service.
MONOPOLISTICALLY COMPETITIVE MARKET
Market Description .5
11. PRICES FOR RELATED GOODS
Factors Affecting Demand .2
• Disney+ ($7.99)
• HBO Max ($14.99)
• Hulu ($11.99)
• Peacock ($9.99)
• Apple TV+ ($4.99)
• Paramount+ ($9.99)
• Amazon Prime Video ($8.99)
• Cable ($217.42 Monthly Average)
12. - CHANGES IN TRENDS -
Factors Affecting Demand .3
Quality and Availability in Talent and Creatives Events That May Lead to Increased Sequestering
13. EXPECTATIONS IN THE MARKET
Factors Affecting Demand .4
Netflix is Expected to Rise to its Highest Subscriber Count by
2024
Subscribers
in
Millions
0
25
50
75
100
Years
2021 2022 2023 2024
14. What could Cause
Change-Up in Buying
Patterns?
Competition
Trends
Campaigns
And Controversies
Factors Affecting Demand .5
15. - WHAT'S OUR ELASTICITY? -
Factors Affecting Demand .6
We have a minimum stretch due to need for customer demand and
keeping high-quality original content
19. 24% GROWTH
Each Year Netflix Expects to Grow by at Least 24%
Factors Affecting Supply .C
20. ENTRY/EXIT
It took 12 years to see strong competition
in this market.
However, in the first year of launching an
online digital library, we were challenged
by Hulu.
Factors Affecting Supply .D
21. Los Gatos, CA (HQ)
New York, New York
Los Angeles, CA
Washington D.C
OUR LOCATIONS
Factors Affecting Supply .E
22. - PANDEMIC -
Factors Affecting Supply .F
Netflix Experienced a Rise in Subscriptions Numbers Due to The
Increased Lockdowns and Quarantines
23. WORK CITED
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