Seller Breakfast: "Ten Tips for Nailing Your iMedia Opportunity"
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Seller Breakfast: "Ten Tips for Nailing Your iMedia Opportunity"
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Seller Breakfast: "Ten Tips for Nailing Your iMedia Opportunity"
- 1. 10+ Tips For Optimizing Your Summit Experience Neil Perry Executive Search Strategy Source LLC
- 2. View these slides in Notes View to get the directions / comments that accompany each slide!
- 4. Optimizing Your Summit • Survey of past brand marketer attendees • Personal Experience • 34 Summits • Seller input • Things my wife told me
- 5. Homework
- 7. Get Prepared • Be organized • Pack light • Note taking tip • Review photographs • Down time • Practice your pitch
- 8. Your ten minutes… • Be memorable • Lose the marketing “speak” • Listen carefully • WHAT MAKES YOU UNIQUE/DIFFERENT
- 9. Tchochkies
- 10. Tchochkies
- 11. Tchochkies
- 12. Tchochkies
- 13. Leave Behinds / Sell Sheets
- 14. Following up • Connect on LinkedIn ASAP • Limit the “pleasantries”, get to the follow-up • Remind them of your Unique Selling Proposition • Email should go out the week after • Tuesday, Wednesday • What else can you share about your company…
- 16. The Head Shot
- 17. O.K., so this is nice…
- 25. All-Star Rating
- 26. All-Star Rating Components • Industry and location • A current position with description • Two or more positions • Education • At least 3 skills • Profile photo • At least 50 connections • A summary
- 27. Questions or Comments? Neil Perry Strategy Source LLC neil@strategysourcellc.com
Editor's Notes
- Neil’s Background
- My wife Denise has been to 30+ summits as well, but more on the agency side.
- Don’t forget to check their twitter feeds for input, and iMedia connection to see what articles they may have written or other past experiences.
- The one on ones are hectic, noisy, and challenging … but the best part of iMedia.
- Don’t bring too much stuff with you to the session Note taping tip – use a voice record app on your phone to capture notes when moving from one to another meeting. Practice your pitch with other sellers between selling opportunities.
- You must be able to tell why you are different or better than your competition, as they are probably in the room as well.
- Here’s a great gift pack from NetPlus, tied to the theme of a conference, “always on”.
- Inside the pack were energy bars, energy drinks, a flask for a power drink, and visine
- Thumb drives seem like a great idea, but marketers rarely look at the presentations stored on them, and Really treat them like a commodity item.
- Here’s a great gift idea. Cigars. Chocolate and regular (Fuetes cigars). Cigars were very popular at after party and gave an opportunity to meet more people and spend quality time with them.
- These handouts were custom made for the one:ones, which happened just before Valentine’s Day.
- If you forgot to mention something about your company because you ran out of time, now is your chance in the follow-ups
- LinkedIn is a key component to communicating your company to a seller. In a recent survey, 85% of iMedia Marketers said that they check out a sellers profile on LinkedIn before they ever take a meeting or a call. Yours has got to be great.
- Make sure you have a nicely done headshot, not like these.
- You can do a great shot with your iPhone and a nice background
- Most important: make it easy for buyers to find you. Create a contact tab in LinkedIn (next to Relationship)
- Fill out the “advice for contacting you” section in your LinkedIn Profile
- Add your contact information at the bottom of your Summary
- Add in videos or slideshares that talk about what your company does – your USP
- Get short, concise recommendations from satisfied customers, or past customers. When requesting a recommendation through LinkedIn, you can tell them exactly what you are hoping to convey. Attention to Detail; buttoned down; strategic; opportunistic; etc. It’s great if different people say different, positive things about your performance.
- This is the settings page. You get there by clicking on the photo in the upper right. You can manage your publications from here (articles you may have written) You can also shorten your LinkedIn URL here too
- Here’s where you can shorten your URL
- Are you an All Star? This level rating makes it certain that you will be found by sellers.
- These are the eight factors needed to achieve an All Star rating