The document discusses strategies for gaining attention on social media platforms. It recommends creating a large volume of content for platforms like Facebook and Twitter to build credibility and consistency. It also suggests developing relationships with popular "hub" websites and promoting content that proves popular on those sites by understanding their audiences. The document emphasizes that "social proof" and getting content shared and linked on other sites is important for gaining attention.

1. prepared by:
Director of Social Media

18. • ‘Facebook will hit one billions users’ achieved:
• Featured on 300+ websites
• 10,200 tweets (on Mashable)
• 2,326 ‘likes’ (on Mashable)
• 122 ‘+1’s’ (on Mashable)
• However, this resulted in only:
• 3,800 unique page views to our blog
• 158 trackbacks
• 6 comments

20. • We are here to win attention
• Distractions are ever-growing
• Time is ultimately finite
• Popularity determines relevance
• Attention is concentrated in popular places
• Create assets in volume for social platforms…
• … to build credibility and demonstrate consistency
• Work on relationships with ‘hub’ websites
• Promote what proves popular to these hubs…
• … by showing you understand their audience
• ‘Social proof’ is all important

21. • Remembrance of links past
• Internet as cure for boredom
• You just shared a link: how long will people pay attention?
• Linked by Alberto Barabasi
• The starfish and the long tail have trouble getting along
• Nerd talk: the tale of the life of a link on reddit
• Top UK websites (via Quantcast)
• ‘Engagement’: fashionable yet bankrupt
• Debunking the unique visitor: finding your real visitors
• The social graph is neither
• Exploding the ‘influentials’ myth
• Why Instagram is so popular: quality, audience and constraints
• Why Gawker is moving beyond the blog
• How the Boston Globe pulled off HTML5 responsive design
• Three lessons news sites can take from the launch of The Verge
• Nowness

23. “Attention equals life,
or is its only evidence.”
Frank O’Hara