3. Social media is either a time-wasting wool-
gathering, yak-shaving waste of effort
or, perhaps, just maybe, it’s a crack in the
wall between you and the rest of the
world. It’s a choice…it’s up to you.
-Seth Godin
4. How Much do Small
Businesses Spend on
Social Media?
2012 -Vertical Response Survey
5. How Much do Small
Businesses Spend on
Social Media?
2012 -Vertical Response Survey
6. How Much do Small
Businesses Spend on
Social Media?
2012 -Vertical Response Survey
9. Facebook Promoted
Posts
3 Day Timeline
RE
VER NE
Y
W
Investment: $75 for the CSA Open House
FO
W E W ILL
Total reach: 20,528 (everyone who saw promoted post)
DONATE
TO Total post clicks: 804
Total Engagement: 479 post ‘likes’
23 shares
3 comments
Total page likes as a result: 49
CPM: $3.65
10. Facebook Ads
Nov. 30-Dec. 27
Total impressions: 627,602
Total Clicks: 1,702
Total Page likes:457
CPM:$0.72
11. Facebook Ads
August 8 – Sept 6
Total impressions: 2,201,552
Total Clicks: 565
Total Page likes: 60
CPM:$0.30
12. Physicians Plus and Henry Vilas
Zoo
Five day campaign
810 new fans
Donated $800
$1 per like
13. Physicians Plus and Henry Vilas Zoo
Henry Vilas Zoo Promotion:
• 32,000 Facebook fans
Monona Public Library
14. Facebook Contests
February 1 - March 5
Entrants: 71
Votes: 376
Fan growth: 31
15. Facebook Contests
August 27 - Sept. 07
Entrants: 109
Fan Growth: 145
18. LinkedIn Top Tips
• Train your team.
• Make sure your company
page is current and you're
posting.
• Include images here too.
• Join and work your group
conversations.
25. Top Tips
• Use tools such as HootSuite
• Create campaigns. Write/Plan posts.
• Know your audience – don't just triple post.
• Review analytics weekly/monthly.
• Use Promoted Posts and Ads
26. Top Tips (cont)
• Subscribe to Mashable’s RSS feed.
• Follow the best brands on social media/learn
from them.
• Practice brevity, be topical and don't play hard
to get.
• Quality content and great images matter most.
• Install LinkedIn, Facebook, Twitter buttons on
the home page of your website.
27. Places to Learn More
• Social Media Club of Madison
• Mashable & Social Media Today
• Our Blog
• Follow us.
Most small businesses are using Facebook updates – two thirds are on that platform according to a recent study by Vertical Response.Half are using TwitterGoogle + and Pinterest have yet to catch on.Only 6% of the 500 business owners surveyed said they're on Linked In once a week, and others were there even less. Only 36% are using paid analytical or scheduling tools – the ROI? Most businesses don't know. Four times as many business owners said they are increasing their social media marketing budgets as said they are decreasing it.
Most small businesses are using Facebook updates – two thirds are on that platform according to a recent study by Vertical Response.Half are using TwitterGoogle + and Pinterest have yet to catch on.Only 6% of the 500 business owners surveyed said they're on Linked In once a week, and others were there even less. Only 36% are using paid analytical or scheduling tools – the ROI? Most businesses don't know. Four times as many business owners said they are increasing their social media marketing budgets as said they are decreasing it.
Most small businesses are using Facebook updates – two thirds are on that platform according to a recent study by Vertical Response.Half are using TwitterGoogle + and Pinterest have yet to catch on.Only 6% of the 500 business owners surveyed said they're on Linked In once a week, and others were there even less. Only 36% are using paid analytical or scheduling tools – the ROI? Most businesses don't know. Four times as many business owners said they are increasing their social media marketing budgets as said they are decreasing it.
Choose one – do it well then add another…
With the help of Physician Plus’ social media fans and the Henry Vilas Zoo fans on social media, they raised $810 in a matter of five days Changed the cover photoPosted on our wallPosted on news outlets wallContacted Henry Vilas Zoo and they posted it on their wall. Stays higher that way.
Tagged the zoo, usedhashtags to promote the eventGot cross-promotion at the Monona Public Library - they put together a whole display for the polar dash
- Use graph on the bottom right to go into talking about emails (that is what the next slide is on)
