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CRICOS Provider Code: 00113B 
CROWD FUNDING RESEARCH: MAGGOTS HIP ‘N’ SHOULDERED. 
Dr Melanie Thomson –Deakin Medical Scho...
CRICOS Provider Code: 00113B 
Academic work force –Adapt or Die?
CRICOS Provider Code: 00113B 
Deakin –LIVE ! The future agenda
CRICOS Provider Code: 00113B 
Teaching Digital Literacy 
• 
Facebook Page 
• 
Twitter Hash tag (#UnitCode)
CRICOS Provider Code: 00113B 
Research Crowd Funding comes to Deakin 
Prof Deb Verhoeven 
Chair in Media and Communication...
CRICOS Provider Code: 00113B 
Evolution of a Crowd Funding Academic: ‘Mighty Maggots’ Campaign April 2013
CRICOS Provider Code: 00113B 
Research Crowd Funding in Oz: The beginning 
• 
Deakin-Pozible.com partnership 
• 
Poziblefo...
CRICOS Provider Code: 00113B 
Maggots…can we make them glamorous?
CRICOS Provider Code: 00113B 
Mighty Maggots Campaign video 1 
Melanie Thomson and Michelle Harvey 
https://www.youtube.co...
CRICOS Provider Code: 00113B 
Pozible-ly, an exercise in marketing 
Second Maggot Video: Maggot Art 
https://www.youtube.c...
CRICOS Provider Code: 00113B 
Getting $10K for Maggots? It’s ! 
• 
45 days to convince people to give us $$ 
• 
No existin...
CRICOS Provider Code: 00113B 
Pozible-ly, rewarding for donors? 
Rewards turned out to be an important part of the process
CRICOS Provider Code: 00113B 
Twitter Parody Accounts: Panto Villians! 
• 
Used Storifyto ‘record’ Twitter arguments b/w 
...
CRICOS Provider Code: 00113B 
A real life Crowd : Community Engagement 
Cons: Can get hostility from punters
CRICOS Provider Code: 00113B 
A real life Crowd : Community Engagement
CRICOS Provider Code: 00113B
CRICOS Provider Code: 00113B 
‘Mighty Maggots’ Campaign
CRICOS Provider Code: 00113B 
Crowd Funding for Community Engagement 
• 
‘Research my World’ PozibleCampaign Tweets and Re...
CRICOS Provider Code: 00113B 
Evolution of a Crowd Funding Track record: ‘Hips 4 Hipsters’ April 2014
CRICOS Provider Code: 00113B 
‘Hips 4 Hipsters’ -Bought Pro Help 
Logo: Cat Donaldson, Faster Pussycat Productions @cather...
CRICOS Provider Code: 00113B 
‘Hips 4 Hipsters’-Secondary Video (free!) 
Mel Thomson –‘Face of Campaign’ video 
https://ww...
CRICOS Provider Code: 00113B 
‘Hips 4 Hipsters’ Twitter only strategy 
• 
One week on @realscientistrotation account to am...
CRICOS Provider Code: 00113B
CRICOS Provider Code: 00113B 
Crowd Funding: Not for the faint of heart! 
Cost 
• 
Pricey on Time!! (10-20 hrson top of Ac...
CRICOS Provider Code: 00113B
CRICOS Provider Code: 00113B 
Crowd Funding: Not for the faint of heart! 
Cost 
• 
Pricey on Time!! (10-20 hrson top of Ac...
CRICOS Provider Code: 00113B 
‘Ripple Effect’ of community engagement 
• 
Approx$5,000 extra donations (so far!) 
• 
Plus ...
CRICOS Provider Code: 00113B 
Why are you NOT on social media to ‘sell’ your research and to network??
CRICOS Provider Code: 00113B 
Twitter: Online Research Community
CRICOS Provider Code: 00113B 
@theotherdrsmith
CRICOS Provider Code: 00113B 
Online Research Community 
• 
@realscientists 
• 
#onsci 
• 
#emcror #emcrforum 
• 
#microtw...
CRICOS Provider Code: 00113B 
‘Real Life’ Community engagement 
Invited Smart Geelong Op Ed Column in Geelong Advertiser N...
CRICOS Provider Code: 00113B 
Twitter Advocacy can be powerful!
CRICOS Provider Code: 00113B 
Do I have time to develop an online profile? 
• 
Give yourself a time limit to learn new App...
CRICOS Provider Code: 00113B 
ACKNOWLEDGEMENTS 
SPONSORS: 129 + 180 individuals @pozible.com + 
Jane den Hollander 
Lee As...
CRICOS Provider Code: 00113B 
http://www.slideshare.net/debver/crowdfunding-university-research 
http://www.slideshare.net...
CRICOS Provider Code: 00113B 
Crowd Funding Tips for University Admin 
• 
Requires support from the highest level (VC/DVCR...
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IHBI Inspires QUT Nov 2014

This is a presentation delivered as a keynote address at the IHBI Inspires QUT PhD student conference, Mecure Resort Gold Coast, Nov 2014

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IHBI Inspires QUT Nov 2014

  1. 1. CRICOS Provider Code: 00113B CROWD FUNDING RESEARCH: MAGGOTS HIP ‘N’ SHOULDERED. Dr Melanie Thomson –Deakin Medical School m.thomson@deakin.edu.au @Dr_Mel_Thomson(Twitter) www.facebook.com/drmel.thomson Blog: www.drmelthomson.wordpress.com
  2. 2. CRICOS Provider Code: 00113B Academic work force –Adapt or Die?
  3. 3. CRICOS Provider Code: 00113B Deakin –LIVE ! The future agenda
  4. 4. CRICOS Provider Code: 00113B Teaching Digital Literacy • Facebook Page • Twitter Hash tag (#UnitCode)
  5. 5. CRICOS Provider Code: 00113B Research Crowd Funding comes to Deakin Prof Deb Verhoeven Chair in Media and Communication Faculty of Arts & Education School of Communication & Creative Arts deb.verhoeven@deakin.edu.au @bestqualitycrabon Twitter
  6. 6. CRICOS Provider Code: 00113B Evolution of a Crowd Funding Academic: ‘Mighty Maggots’ Campaign April 2013
  7. 7. CRICOS Provider Code: 00113B Research Crowd Funding in Oz: The beginning • Deakin-Pozible.com partnership • Poziblefounder Rick Chen, me & Dr Michelle Harvey
  8. 8. CRICOS Provider Code: 00113B Maggots…can we make them glamorous?
  9. 9. CRICOS Provider Code: 00113B Mighty Maggots Campaign video 1 Melanie Thomson and Michelle Harvey https://www.youtube.com/watch?v=sRGnbWlJdLM
  10. 10. CRICOS Provider Code: 00113B Pozible-ly, an exercise in marketing Second Maggot Video: Maggot Art https://www.youtube.com/watch?v=H1WJZiflxi8
  11. 11. CRICOS Provider Code: 00113B Getting $10K for Maggots? It’s ! • 45 days to convince people to give us $$ • No existing ‘audience’ • Target Market not as tech savvy • Ran ‘physical’ outreach campaign as well as online • Apps used: Twitter, Facebook, LinkedIn and Storify • Diverse Donors
  12. 12. CRICOS Provider Code: 00113B Pozible-ly, rewarding for donors? Rewards turned out to be an important part of the process
  13. 13. CRICOS Provider Code: 00113B Twitter Parody Accounts: Panto Villians! • Used Storifyto ‘record’ Twitter arguments b/w the protagonists
  14. 14. CRICOS Provider Code: 00113B A real life Crowd : Community Engagement Cons: Can get hostility from punters
  15. 15. CRICOS Provider Code: 00113B A real life Crowd : Community Engagement
  16. 16. CRICOS Provider Code: 00113B
  17. 17. CRICOS Provider Code: 00113B ‘Mighty Maggots’ Campaign
  18. 18. CRICOS Provider Code: 00113B Crowd Funding for Community Engagement • ‘Research my World’ PozibleCampaign Tweets and Re-Tweets network by Stuart Palmer (@s_palm)
  19. 19. CRICOS Provider Code: 00113B Evolution of a Crowd Funding Track record: ‘Hips 4 Hipsters’ April 2014
  20. 20. CRICOS Provider Code: 00113B ‘Hips 4 Hipsters’ -Bought Pro Help Logo: Cat Donaldson, Faster Pussycat Productions @catherineLd Animation: James Hutson, Bridge8 @jameshutson Professional Animation by James Hutson of Bridge8 https://www.youtube.com/watch?v=o-OD2gB0Ewg
  21. 21. CRICOS Provider Code: 00113B ‘Hips 4 Hipsters’-Secondary Video (free!) Mel Thomson –‘Face of Campaign’ video https://www.youtube.com/watch?v=ebg8i3AJyoI
  22. 22. CRICOS Provider Code: 00113B ‘Hips 4 Hipsters’ Twitter only strategy • One week on @realscientistrotation account to amplify signal • Important relationship with science ‘supertweeter’ @upulie-> @colvinius • Interviewed by @carolduncanon ABC radio • ‘Herd Mentality’ Podcast @adamreakes • Most donors came from these interactions
  23. 23. CRICOS Provider Code: 00113B
  24. 24. CRICOS Provider Code: 00113B Crowd Funding: Not for the faint of heart! Cost • Pricey on Time!! (10-20 hrson top of Academic job!) • $$ return per hour….approximates to less than minimum wage • Seen as ‘zany’ = non credible by science establishment??
  25. 25. CRICOS Provider Code: 00113B
  26. 26. CRICOS Provider Code: 00113B Crowd Funding: Not for the faint of heart! Cost • Pricey on Time!! (10-20 hrson top of Academic job!) • $$ return per hour….less than minimum wage • Seen as ‘zany’ = non credible by science establishment?? Benefit • Raised profile in local and national communities • ‘Ripple Effect’ still in action…several further donations • Obtain network of random ‘cheerleaders’ for your science
  27. 27. CRICOS Provider Code: 00113B ‘Ripple Effect’ of community engagement • Approx$5,000 extra donations (so far!) • Plus $37,000 Grants
  28. 28. CRICOS Provider Code: 00113B Why are you NOT on social media to ‘sell’ your research and to network??
  29. 29. CRICOS Provider Code: 00113B Twitter: Online Research Community
  30. 30. CRICOS Provider Code: 00113B @theotherdrsmith
  31. 31. CRICOS Provider Code: 00113B Online Research Community • @realscientists • #onsci • #emcror #emcrforum • #microtwjc • #phdchat • #womeninscience
  32. 32. CRICOS Provider Code: 00113B ‘Real Life’ Community engagement Invited Smart Geelong Op Ed Column in Geelong Advertiser Nov 2014
  33. 33. CRICOS Provider Code: 00113B Twitter Advocacy can be powerful!
  34. 34. CRICOS Provider Code: 00113B Do I have time to develop an online profile? • Give yourself a time limit to learn new App technology….DISCARD those that do not suit you • Big Three are Twitter, Facebook and LinkedIn • Set up ‘professional’ Facebook and Twitter Accounts and set on to replicate posts on the other • Consider starting a blog to help you get into the ‘habit’ of writing • Crowd funding is good for raising profile and gaining seed funds and kudos, but labour intensive • Social Media can be used to further professional networks, esp. at EMCR and PhD student levels • Social Media is good for Advocacy • Make sure you do ‘Real Life’ engagement too!
  35. 35. CRICOS Provider Code: 00113B ACKNOWLEDGEMENTS SPONSORS: 129 + 180 individuals @pozible.com + Jane den Hollander Lee Astheimer Deb Verhoeven Michelle Harvey Joyce Seitzinger Colin Warren Stuart Palmer Rebecca Plant Ryan Raybould Warwick Hadfield Pozible Rick Chen Matt Benetti Gillian Turner Catherine Donaldson James Hutson Kim Foale Michelle Banks
  36. 36. CRICOS Provider Code: 00113B http://www.slideshare.net/debver/crowdfunding-university-research http://www.slideshare.net/debver/report-evauatinresearch-myworld http://www.slideshare.net/debver/checklists-crowdfunding-research http://www.pozible.com/research My Blog: www.drmelthomson.wordpress.com 1stCampaign www.pozible.com/mightymaggots 2ndCampaign www.pozible.com/hips4hipsters ‘Research my World’ Crowd Funding Links
  37. 37. CRICOS Provider Code: 00113B Crowd Funding Tips for University Admin • Requires support from the highest level (VC/DVCR) • Requires support of financial officers in Research Office and at local Departmental level • Consideration for admin burden of tax receipts -> Philanthropy office? • Practicalities: • WHICH PLATFORM? External or Internal? • Official You Tube account • Pay Pal account needed • Multi Media/Commssupport? • ‘Coalition of the willing’ team of Social Media Mentors

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