1. Acxiom Fast Facts*
Industry Leaders Depending on Acxiom Revenue by Industry FY2010
• 47 Fortune 100 clients Financial Services 21%
• 12 of the top 15 credit card issuers Manufacturing and Distribution 33%
• Seven of the top 10 retail banks and Health
• Eight of the top 10 telecom/media companies Travel and Entertainment, Media, 9%
Telecom and Tech
• Seven of the top 10 retailers
Insurance and Investment Services 7%
• 11 of the top 14 automotive manufacturers Retail/CPG 7%
• Six of the top 10 brokerage firms Europe 12%
• Three of the top 10 pharmaceutical manufacturers Asia Pacific 2%
• Five of the top 10 life/health insurance providers Other 9%
• Nine of the top 10 property and casualty insurers
• Eight of the top 10 lodging companies Geographical Presence
• Three of the top five domestic airlines Acxiom provides some type of data, processing, consulting,
• Six of the top 10 U.S. hotels SMS/digital and/or other services to more than 8,800 recurring
clients across the world in 40 countries and 20 languages
• Two of the top three gaming companies
including:
Client Satisfaction
• 99 percent retention rate for large accounts
Multichannel Marketing Services
• Ranked #1 Top U.S. Agency for All Disciplines by
Advertising Age
• Ranked #1 in the U.S. and #2 worldwide for Top CRM/Direct
Agency by Advertising Age
• Classified as a “Leader” in Forrester Research’s 2009 Email
Wave Report
• On behalf of clients:
– Execute more than 300,000 multichannel campaigns annually
– 10 percent higher than industry average for email deliverability
– Manage 1,000+ marketing databases
Offices located in these markets
– Manage 3,000 client service requests per day
Services available in these markets
– Engage 375 million customers per month
– Deliver more than 1.3 billion emails in 27 languages across Argentina India Philippines
120 countries monthly Australia Indonesia Poland
Bahrain Israel Portugal
Bangladesh Japan Qatar
Addressable Media Brazil Jordan Russia
Provides a global addressable advertising reach of: Canada Korea Saudi Arabia
Chile Kuwait Singapore
• Internet – 180 million profiles
China (including Lebanon South Africa
• Mobile – 86 million profiles Hong Kong and Malaysia Thailand
• Social – 650 million profiles Taiwan) Mexico United Arab Emirates
Colombia Mongolia United Kingdom
• Interactive Television – 80 million households Egypt The Netherlands United States
• Permission-Based Email – 224 million addresses France New Zealand Venezuela
• Postal – 292 million households Germany Oman Vietnam
• Phone – 100 million numbers
Based on the most updated information available from sources dated in 2010.
Acxiom Corporation • 601 E. Third • Little Rock, AR • 72201 • www.acxiom.com • 1.888.3ACXIOM

2. Marketing Products
Acxiom has put customer
Customer Data Integration
success first since 1969.
• 8.5 trillion CDI records processed annually
• More than one trillion AbiliTec® links made Our vision began with providing the
• Perform 83 billion customer recognition events per month best data to drive our customers’
• Update 10 billion data records per month success. And throughout the last
• Process: 40 years, our customers have
– 17 percent of U.S. mail trusted us to provide the information,
– 42 percent of all NCOALink® processing products and services to maximize
– 72 percent of all DSF2® processing their marketing investment. Today,
– More than 20 billion NCOALink processes per month we stand in a world of changing
consumer behaviors and attitudes.
Consumer Insight Amid such change, we are more
• U.S.: dedicated than ever to solving our
– 126 million households clients’ most intractable business
– 190 million individuals and marketing challenges through
– 1,900 different consumer data elements
enriched insight and innovative
• Global:
customer engagement.
– 500 million individuals
– 1.2 billion email addresses for online behavior
– 500 million suppression records (e.g.; bankruptcy, deceased)
• Perform 18 trillion customer updates annually
Strong Infrastructure
Consulting Services • Ranked #3 among the nation’s top technology users in
• 425 individual consulting engagements annually the Consulting and Business Services category by
InformationWeek 500
Identity Fraud Prevention • Ranked in the top 100 of the 2010 VAR500 leading revenue
producers among large IT solution providers
• Acxiom Identity Solutions can verify more than 99 percent
of new accounts • Manage in excess of:
– 4,000 databases on behalf of clients
Employee Background Screening – 56,000 mainframe MIPS
• Screen 2.2 million applicants annually – 600 terabytes of mainframe storage
• Processed 2.5 million applicants and 9.1 million services – 22,500 servers
in 2010; based upon the first three months of 2011, we • Process more than seven petabytes of enterprise data
are on track to process seven million applicants and protection monthly
15 million services
For more information, visit our website at
www.acxiom.com or call:
1.888.3ACXIOM
©2010 Acxiom Corporation. All rights reserved. Acxiom is a registered trademark of Acxiom Corporation.
*Acxiom is a non-exclusive Full-Service Provider Licensee of the United States Postal Service®. The following trademarks are owned by the United States Postal Service: NCOALink® and DSF2®.
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