2. EXECUTIVE SUMMARY
• Business Opportunity:
MYGACOM PTY LTD has seized an unique investment opportunity for qualifying
investors to capitalize on the entrance of a world leading mobile Pay-TV technology
entering the ICT sector in the Sub-Saharan African Markets.
We are distributors of New Technology products and services in Consumer
Electronics.
• Brands we are currently Distributing:
3. • MISSION STATEMENT
• To liberate All African Consumers with the latest in Information and
Communications Technology.
• To create lucrative jobs and opportunities in the ICT sector for Sub-Saharan
Africa.
• To capitalize on opportunities recently presented by the digital migration process
creating a need for quality digital streaming technology and becoming a leader in
this field.
• To create profitable Multi-Year-Growth-Annuities (MYGACOM) via The Internet of
Things (IoT) for All Business Associates in Social and Economical Transcendence.
4. Overview of the Industry
• Digital Migration, The Internet of things and the Connected Home in SSA:
• According to Digital TV Research, Pay TV revenues in Sub-Saharan Africa will more
than triple in the decade starting 2010, reaching US$6.22 Billion (£5.27 Billion) in 2020.
• Gartner states that the world will have 21 Billion IoT Devices by 2020.
• Coming from a Film and TV background, I 1st became aware of the tremendous
opportunity we as an emerging ICT market have in SSA about 5 years ago.
• With the 1st world’s digital revolution already at the end of it’s plateau, we are but
only starting to climb the massive economical Tsunami rising over the African
Continent for the next 5 years.
• South Africa is undergoing a digital migration process, switching from traditional
analogue broadcasting into the current international standard – Digital Terrestrial
Television. Once this process is complete, the analogue spectrum will be opened up
for broadband protocols 10 times faster and a whole lot cheaper than what we are
currently paying for data.
5. Continued..
• South Africa has experienced years of delays in digital migration due to socio-
political and socio-economical diversities.
• Broadcasters are rejecting the legislation around new technologies competing
against each other, costing the country’s GDP 10’s of Billions of Rands each year.
• While these technologies and legislative issues are fighting each other for
spectrum and territory I have discovered a technology that works on all of them
and everything in and around it.
• Sling Media identified the same issues in their early migration stages and
therefore developed a product that is not a competition to anyone but rather an
ally that takes everything and everyone further while liberating their customers
with reduced costs to a far more superior technology than anything available on
the market today.
6. PROJECTED POSITION FOR THE FUTURE
• MYGACOM plans to become the premium distributor of leading consumer
electronics falling under streaming devices and security solutions for the
connected home.
• We have already established a solid interest from vendors in Nigeria whom are
eager to buy Sling Media products from us as we have secured the rights in doing
so.
• Comparing Digital TV Demographics between the UK and SSA markets in
conjunction with the amount of Slingbox Units sold since the launch of the M1 in
May 2015 we are projecting sales figures anywhere from 2000 – 15000 over the
next 12 Months in South Africa alone.
9. OPERATIONS
(PTY) LTD WAYNE SMITH
GM
Tech Support
Senior IT
Set up 5
offices on 4
continents as
a Senior IT
Support
Person
TACITA McEVOY
Creative Director
Public Relations
Digital Marketing
E-Commerce
Social Media
Tech Blogger
EMILE FERREIRA
COO
Logistics
Procurement
Sales and Marketing
Consultancy
International Relations
CYRIL VAN ROOYEN
FOUNDER & CFO
Cyril has kept this
company alive since
it’s birth and has
practically funded
just about every
cent ever spent in
MYGACOM.
RUAAN VAN ROOYEN
FOUNDER & CEO
BA Film and Media
Digital Strategist
Growth Hacker
Front-End Developer
10. • NEEDED INFRASTRUCTURE
• a Tech Support Call Centre with a state of the art CRM
system to accommodate a TIER 1, TIER 2 and TIER 3
Support Structure for Sling Media Products.
• Corporate Sales Office Space.
Utility Vehicles for Sales and Deliveries
12. Core operations
• Risk Management:
• We have a valid Type Approval Document from ICASA on the Slingbox M1 confirming
the safety of the device’s communications and power supply components.
• We still require an LOA from the Electro-technical Division at the NRCS who also
needs to approve the power supply, this application was submitted over 90 days ago
and we are still waiting.
• We are also short of our Import/Export license as this is a very hard document to
come by, yet we have agreements in place with logistics companies whom are willing
to facilitate us in the matter, this also includes claiming back the VAT as we are not a
VAT registered company.
• We have calculated 3% into our stock imports for a total Insurance coverage.
• MYGACOM is a privately held registered company in full compliance with it’s current
corporate structure and BEE compliance.
• We have also paid for a Trust that we still need to form when the time is right.
13. • Project Deliveries:
• Once we have our compliance documents in order and the funding necessary to proceed
we can receive our stock and launch the product in 2 weeks.
• The only thing left to plan is the launch event itself and having years of events experience
and being friends with the best mobile bar companies and event managers in South
Africa I am confident that this will be my most pleasurable part of the launch.
• Contingencies:
• MYGACOM owes INFORMA £ 7,500 for a trade show we did at AfricaCom in November
2015. Sling Media sponsored us $ 5000USD in stocks to pay for the event, although we
have not been able to import and sell that stock yet.
14. Strengths
•Technical Excellence
•Film and TV experience
•Only tech to deliver 100% TV anywhere
•Sole Distribution Rights
•A Team of Experts in their fields
•A technology that turns competition into
business partners
•State of the art quality
•Award winning social proof in design
Opportunities
•The opportunity to own the mobile pay-tv
market in SSA
•Import/Export opportunity
•Possible production line in the future
•Innovation an technology development
Threats
•Price inflation/deflation
•Rand/Dollar Exchange
•Strong Competition (DSTV)
•Competitors new products and innovation
Weaknesses
•Compliance Issues
•Finances are completely exhausted
•Running out of time
•Shortage of key staff
•Geographical factors
S W
TO
SWOT Analysis
15. MARKETING ANALYSIS
• Overview Summary
• Business opportunity
• Pay TV revenues in Sub-Saharan Africa will more than triple in the decade starting 2010, reaching US$6.22
Billion (£5.27 Billion) in 2020, according to Digital TV Research.
• New figures claim that Pay TV revenues in the region will climb from US$1.92 Billion in 2010 and US$3.54
Billion last year, with South Africa and Nigeria to account for more than half of Sub-Saharan Africa’s pay TV
Revenues by 2020.
• the number of pay satellite TV subscribers climbed by a relatively low 7.4% in 2015, according to a new report
from Digital TV Research. This was partly due to greater platform choice created by DTT and partly due to
economic woes in some countries.
• Available in more than 50 countries, DStv had 2.24 million subscribers outside South Africa by September
2015; down from 2.56 million six months earlier and down from 2.36 million a year earlier. Digital TV Research
estimates that this total fell to 2.16 million by end-2015, with 2016 also expected to be tough.
16. • Simon Murray, author of the
fifth edition of the Digital TV
Sub-Saharan Africa Forecasts
report, said:
• “DStv’s problems stem mostly
from its rights to exclusive
premium content, especially
sports. Currency devaluation in
most Sub-Saharan countries
hit DStv hard.”
• “Exclusive content rights for
premium content such as
English Premier League soccer
are usually paid for in US
dollars.”
• “DStv has been compelled to
increase its local currency
subscription fees to cover the
shortfall due to devaluation.
As a result, DStv appears more
expensive to locals. To try and
attract new subs, DStv has
substantially reduced its
decoder prices.”
• Despite these negative factors,
there are plenty of reasons for
cheer. Nearly two-thirds of TV
homes (36.2 million) took digital
signals by end-2015, up from 18.7%
(7.9 million) in 2010.
• Complete digital transition was
achieved in Gabon, Kenya,
Malawi, Rwanda, Tanzania and
Uganda by end-2015.
• This count will increase from six
countries at end-2015 to 11 by end-
2016. Digital TV penetration will
reach 99.9% in 35 forecast
countries by 2021 – or 74.7 million
homes.
• About two-thirds (50.95 million)
of TV households will take DTT
(pay and free-to-air combined) as
their primary TV signal in 2021, up
from only 1.4% (0.59 million) at
end-2010. By 2021, 14.85 million –
nearly a fifth of TV households –
will be primary pay DTT and 36.10
million free-to-air DTT (or 48.3% of
TV homes).
17. • About two-thirds (50.95 million) of TV households will take DTT (pay and free-to-
air combined) as their primary TV signal in 2021, up from only 1.4% (0.59 million) at
end-2010. By 2021, 14.85 million – nearly a fifth of TV households – will be primary
pay DTT and 36.10 million free-to-air DTT (or 48.3% of TV homes).
• DTT will challenge satellite as the top pay TV platform by 2021. In fact, satellite TV
will only grow from 19.3% of TV households in 2015 to 21.2% by 2021, whereas pay
DTT will rocket from 10.2% to 19.9% over the same period.
• Of the 16.91 million pay TV subscribers at end-2015, 10.66 million were pay
satellite TV and 5.64 million pay DTT. The pay total will more than double to 33.23
million by 2021, with satellite TV contributing 15.88 million and pay DTT another
14.85 million.
• South Africa supplied 5.95 million of the 2015 regional pay TV subs; growing to
8.62 million by 2021. Nigeria will close in on South Africa; increasing from 3.63
million in 2015 to 7.52 million in 2021.
Ref: Pay DTT gains in Sub-Saharan Africa as satellite stutters | Digital TV News
18. PROJECT IMPACT
• Slingbox solutions allow consumers to watch home TV content on Internet-
connected smartphones, tablets, PCs/Macs or other TVs – virtually anywhere in the
world. They have always been popular with consumers who are frequent travelers
(domestically or internationally) and with those who want live access to local sport
and news events.
• With a manufacturer’s suggested retail price (MSRP) of R 3,999.00, the Slingbox M1 is
the most advanced Slingbox model the company has ever introduced. Since its
release in the United States last year, Slingbox M1 has earned enviable reviewer
feedback.
• Given its strong reception in the United States, Europe and the United Kingdom, we
are excited to introduce the Slingbox M1 into the South African market, The Slingbox
M1 sets a new standard for ease of set-up and use, while delivering incredible value
for the Pay TV satellite subscribers that Sling Media has always targeted with their
products and services.
• With a Slingbox M1 that has been approved for South African customers, we’re
delivering the most affordable Slingbox packed with the most robust set of features
that we believe will significantly expand the mobile TV and video market.”
19. Company Strategy
• Once we have laid a solid foundation, eliminated all risks and threats and secured
a fair financial strength we will approach every player in the market to sell Sling
Media Products.
• We will approach broadcasters with the Audience Analytics Technology they
have been waiting for and in return we will ask for them to give us publicity.
• Our primary strategy is to focus on public interest and speed up digital migration,
educate consumers and connect them in ways they’ve never connected before,
this will liberate them economically which is the best thing we as a country can
ask for.
• I have designed a digital marketing strategy like no other and I have formed an
alliance with many of the most influential individuals in South African social
media.
20. Communications Strategies Key
• Digital Marketing Campaigns
• Direct Marketing Campaigns
• Localized You-tube Video Commercial
• TV and Radio Commercials
• Online Sweepstakes Competition
• Tech Bloggers
21. Only Slingbox is 100% TV Anywhere
• Complete access to all channels --- live or
recorded
• All locations (including international
travel) --- no geo-blocking
• Remote PVR control, including playback
• Complete video hand-off capability with
popular “streamer” devices
• Watch and control live TV on a tablet*,
phone*, PC, or Mac anywhere, anytime—
in up to Full HD
• No blocked shows or games on any
device, in any location—even when
you’re overseas
• View and schedule DVR recordings
• WiFi connectivity and Ethernet port
• Absolutely no monthly fees
• Watch on a second TV anywhere via
Apple TV®, Chromecast®, Fire TV®, and
Roku®**
• Component and composite in/out
• Easy and quick set-up
22. • Anyone who wants to enjoy 100% TV Anywhere:
• Sports Fans
• Holiday Makers
• People who travel
• Business Professionals, for Example:
• - Foreign Exchange professionals relying on Live
News
• College Students leaving their homes.
• Expats and Soldiers
• Information Junkies
• Tech Enthusiasts
24. Launch Strategies
Launch Plan
• The Beta Launch:
• In the 1st month of our launch we will do a campaign through Mybroadband at a special
price where we will ask buyers to reply with data on all the local devices they are having
issues with in configuring the virtual remote files, especially those consumers with new DTT
and IPTV decoders.
• This will give us what we need to truly localize Slingbox for South African consumers. Once
we have updated the database to this extent we will be ready for a full scale retail launch.
• We have identified MyBroadband as the most direct target market as it is SA’s most
Technical and Wealthiest Audience.
• We will also be giving away Slingbox M1’s over the radio and online with a competition
structured to create curiosity and therefore educating consumers about the new product.
25. Public Relations
• Public Relations Strategy and Execution
PR
EvaluationDirectionBudgetPlan
Attain widest knowledge of all media and techniques available.
Plant Commercially Significant News
Mass Media De-Massified
Instant New Media Internationalization
27. Direct Marketing
• In Store Displays with Sales Reps.
• Door to Door Sales.
• Trade Shows
• Brand Activation through agencies like PHAT
28. Distribution and Warehousing
• Stor-age is a nationwide safe and secure state of the art
storage enterprise costing us abot R1.50 a unit per month.
• They also have a fleet of cars doing deliveries and our 1st
delivery and 1st month of occupation is for free.
29. INTERNATIONAL
• International Distribution
• Once we have successfully launched in South Africa we will put all our focus on
expanding to Nigeria.
• With our Trade Show at AfricaCom last year we have already secured 3 buyers
who were begging us to distribute Sling Media Products in their territory.
• Nigeria has a population 4 times the size of SA and they’re networks and
migration are far ahead of us.
• Nigeria is very much into their technology and their laws and regulations are far
simpler and easier than South Africa.
30. SUCCESS METRICS
• First year goals:
• To sell a minimum of 2000 Slingbox Units.
• Additional year goals:
• To expand our product range and territorial presence over SSA
• Requirements for success:
• Approximately R 3000,000
• Training Technical Staff
• Measures of success/failure:
• Since the launch of the M1 in the UK in MAY last Year up until May last Month they have sold 15752
Slingbox Units.
• With their competition far stronger than anything around here we shouldn’t have a hard time beating
that.
