Enterprise Mobility Operators Facing Several    Challenges, Trends in Latin America       Renato Pasquini, Industry Analys...
Today’s Presenters                Renato Pasquini, Industry Analyst                Frost & Sullivan Functional Expertise: ...
Scope of the analysis                                        Mobile Services                       Enterprise             ...
Focus Points     Overview on the Latin America Mobile Enterprise Services Market     Qualitative analysis     Forecasts   ...
Latin America Enterprise Services Market                                            Markets:                              ...
Participation by country•   The total enterprise lines reached 32.9 million in 2010 and were    divided among the followin...
Key Participants•   The key participants are America Movil, Telefónica, Telecom    Italia, Nextel and Oi.                 ...
Qualitative analysisKey Services/Applications, Future Trends,    Challenges, Drivers & Restraints                         ...
Lifecycle stages of key services/applications                                   Life Cycle stages of key services/applicat...
Future Trends High Impact                                                             High Growth Impact                  ...
Major Challenges     Mobile Enterprise Services Market: Major Challenges (Latin America)         Strong          Weak     ...
Major Drivers and Restraints               Strategies to   Dissemination of    Large number               SME segment     ...
Forecasts            13
Lines and Revenues Forecasts   Mobile Enterprise Service Market: Lines and Revenues Forecasts (Latin America), 2010-2016  ...
Data and VAS Revenues Forecasts     Mobile Enterprise Service Revenues: Revenues and Percent of Data and VAS Forecasts    ...
Conclusion             16
Conclusion The Mobile Enterprise segment is expected to increase its importance in the total mobile market, and is likely ...
Next Steps Request a proposal for or Growth Partnership Services or Growth Consulting Services to support you and your tea...
Your Feedback is Important to Us             What would you like to see from Frost & Sullivan?Growth Forecasts?Competitive...
Follow Frost & Sullivan on Facebook, LinkedIn,SlideShare, and Twitter            http://www.facebook.com/FrostandSullivan ...
For Additional InformationTatiana Brull                        Fernando SerraMarketing Communications Executive   Sales Di...
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LatAm Mobile Enterprise Services Market

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LatAm Mobile Enterprise Services Market

  1. 1. Enterprise Mobility Operators Facing Several Challenges, Trends in Latin America Renato Pasquini, Industry Analyst ICT June, 30, 2011
  2. 2. Today’s Presenters Renato Pasquini, Industry Analyst Frost & Sullivan Functional Expertise: 8 years of expertise in the telecom industry, with experience in strategy consulting, market research and regulation. Particular expertise in: Competitive strategy Financial, strategic and regulatory analysis Qualitative and quantitative market research 2
  3. 3. Scope of the analysis Mobile Services Enterprise Consumer Mobile Services* Services** Enterprise Data Enterprise & VAS Voice Mobile Broadband Traditional Voice VAS Push-to-talk Data Applications VPN *Large Businesses and SME **Not included Roaming 3
  4. 4. Focus Points Overview on the Latin America Mobile Enterprise Services Market Qualitative analysis Forecasts Conclusion 4
  5. 5. Latin America Enterprise Services Market Markets: • Argentina • Brazil • Chile • Colombia • Mexico • Venezuela Mobile Enterprise Services Market: Fact Sheet (Latin America), 2010 POPULATION (MILLIONS OF INHABITANTS) 433.6 MOBILE ENTERPRISE LINES (MILLIONS OF LINES 32.9 IN SERVICE) TOTAL ENTERPRISES (MILLION) 15.2 LABOR FORCE (MILLION) 209.4 All figures are rounded; the base year is 2010. Source: Frost & Sullivan 5
  6. 6. Participation by country• The total enterprise lines reached 32.9 million in 2010 and were divided among the following countries shown below. 6,9% 5,6% 17,8% 1,8% 14,0% 53,9% Argentina Brazil Chile Colombia Mexico Venezuela Source: Frost & Sullivan 6
  7. 7. Key Participants• The key participants are America Movil, Telefónica, Telecom Italia, Nextel and Oi. 16.8% 6.5% 5.0% 29.1% 15.7% 26.8% Nextel Telefónica America Movil Telecom Italia (TIM + Personal) Oi Others Source: Frost & Sullivan 7
  8. 8. Qualitative analysisKey Services/Applications, Future Trends, Challenges, Drivers & Restraints 8
  9. 9. Lifecycle stages of key services/applications Life Cycle stages of key services/applications (Latin America)Market Value Voice SFA SMS System LBS Business email and Apps VAS Mobile Office (CRM, SCM, ERP) Convergent Mobile services Broadband M2M Cloud Video services conferencing Mobile Device Unified Management Communication M-Health Mobile VoIP Time Development Growth Maturity Decline Source: Frost & Sullivan. 9
  10. 10. Future Trends High Impact High Growth Impact Medium Growth Smartphones Impact M2M and tablets services Projected Security Impact on the enhancement EnterpriseServices Market Mobile cloud computing Low Growth Impact Low Impact Low High Certainty Source: Frost & Sullivan. 10
  11. 11. Major Challenges Mobile Enterprise Services Market: Major Challenges (Latin America) Strong Weak Challenge 1–2 Years 3–4 Years 5–6 Years Securing corporate information High prices for data services Transform the solution from ‘Nice to Have’ to ‘Must Have’ Integrating mobile applications with IT systems Source: Frost & Sullivan 11
  12. 12. Major Drivers and Restraints Strategies to Dissemination of Large number SME segment solutions and of application M2M developers Mobile broadband Cloud capacity Convergence computing expansionDrivers DriversRestraints Restraints Reduced Low penetration coverage of of data-capable 3G networks devices High tax Delay of spectrum burden auctions Security Service still not concerns affordable for some SME Denotes Current Impact Denotes Long term Impact Source: Frost & Sullivan. 12
  13. 13. Forecasts 13
  14. 14. Lines and Revenues Forecasts Mobile Enterprise Service Market: Lines and Revenues Forecasts (Latin America), 2010-2016 CAGR Revenues: 8.6 percent CAGR Lines: 12.5 percent 25,0 70,0 60,0 20,0 Revenues ($ Billion) 50,0 Lines (Million) 15,0 40,0 30,0 10,0 20,0 5,0 10,0 0,0 0,0 2010 2011 2012 2013 2014 2015 2016 Revenues ($ Billion) 13,6 15,2 16,7 18,2 19,6 21,0 22,4 Lines (million) 32,9 37,7 42,9 48,4 54,1 60,2 66,6 Note: Revenues include local and log distance voice, data & VAS and other revenues related to enterprises. Note: All figures are rounded; the base year is 2010. Source: Frost & Sullivan analysis. 14
  15. 15. Data and VAS Revenues Forecasts Mobile Enterprise Service Revenues: Revenues and Percent of Data and VAS Forecasts (Latin America), 2010-2016 CAGR Revenues: 8.6 percent CAGR Data and VAS Revenues: 18.7 percent 25,0 25,0 Percent of Data and VAS (%) 20,0 20,0 Revenues ($ Billion) 15,0 15,0 10,0 10,0 5,0 5,0 0,0 0,0 2010 2011 2012 2013 2014 2015 2016 Revenues ($ Billion) 13,6 15,2 16,7 18,2 19,6 21,0 22,4 Percent of Data and VAS (%) 12,4 13,5 14,8 16,2 17,7 19,4 21,2 Note: Revenues include local and log distance voice, data & VAS and other revenues related to enterprises. Note: All figures are rounded; the base year is 2010. Source: Frost & Sullivan analysis. 15
  16. 16. Conclusion 16
  17. 17. Conclusion The Mobile Enterprise segment is expected to increase its importance in the total mobile market, and is likely to play an important role regarding the development of advanced applications for Latin America. Strategies of mobile operators to further penetrate the SME segment are the main driver for the market growth from 2011 to 2016. Regarding Voice services, there is an increasing trend of unlimited call plans as voice traffic becomes commoditized. The main applications currently commercialized are Business Email, Mobile Office and Field Force Automation (FFA). Cloud computing, M2M and Video Transfer are promising applications for the years to come. Smartphones and tablets, along with Mobile Broadband connectivity, will have an essential role for this application dissemination and for the Mobile Enterprise services market as a whole, but security issues remain a challenge. The key decision is not whether enterprise wireless solutions are required or not, but, how best could the mobile workforce be equipped with such scalable applications, with a low cost and with the required return on investment. 17
  18. 18. Next Steps Request a proposal for or Growth Partnership Services or Growth Consulting Services to support you and your team to accelerate the growth of your company. (myfrost@frost.com) 1-877-GoFrost (1-877-463-7678) Join us at our annual Growth, Innovation, and Leadership 2011: A Frost & Sullivan Global Congress on Corporate Growth (www.gil-global.com) Register for the next Chairman’s Series on Growth: Driving Innovation – The What, Why, and How. Visions and Benchmarks as the Innovation Key (October 5th) (http://www.frost.com/growth) Register for Frost & Sullivan’s Growth Opportunity Newsletter and keep abreast of innovative growth opportunities (www.frost.com/news) 18
  19. 19. Your Feedback is Important to Us What would you like to see from Frost & Sullivan?Growth Forecasts?Competitive Structure?Emerging Trends?Strategic Recommendations?Other? Please inform us by rating this presentation. Frost & Sullivan’s Growth Consulting can assist with your growth strategies 19
  20. 20. Follow Frost & Sullivan on Facebook, LinkedIn,SlideShare, and Twitter http://www.facebook.com/FrostandSullivan http://www.linkedin.com/companies/4506 http://www.slideshare.net/FrostandSullivan http://twitter.com/frost_sullivan 20
  21. 21. For Additional InformationTatiana Brull Fernando SerraMarketing Communications Executive Sales Director - Latin America(55) 11-3065-8445 (52) 11-4777-1550tatiana.brull@frost.com fserra@frost.comJosé Roberto Mavignier Renato PasquiniIndustry Manager – Latin America Industry Analyst – Latin AmericaICT ICT(55) 11-3065-8463 (55) 11-3065-8433joseroberto.mavignier@frost.com renato.pasquini@frost.com 21

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