Time Warner Cable's (TWC) business overview document provides information on the company's operations and financial performance. Key points include: - TWC relies heavily on retail customers who purchase bundled internet, TV, and phone services or who access content online. - The company comprises video, internet, phone, and publishing services and is restructuring customer service and billing to reduce churn. - TWC's revenue per customer is lower than industry averages, and competitors introducing new technologies increase costs. - Major tools and technologies used by TWC include Microsoft Office, Nielsen ratings software, web analytics, marketing research tools, and content delivery networks.

1. Account Overview
Time Warner Cable
Compiled Date: Wednesday, May 04, 2011
Compiled by: Tathagat Banerjee
Source : Web bases search

2. Business Overview
Process Map
IT Landscape Information
Industrial & Financial Analysis
Prospective- Major I.T players
Possible Companies to Acquire

3. Time Warner Cable
Business Overview

4.  TWC as a company is heavily dependent on retail customers especially of two types
– Value for money- Using bundle service of TWC ( High Speed Internet , T.V and phone)
– New areas- Customers going mobile with 3G or 4G devices. This has lead to content going online
 TWC is a seasonal player. This is more applicable when it comes to its movies releases as most of them
happen during peak holiday/festive times
 The entire firm comprises of for 4 services that being Video, High speed Internet, phone and publishing
house. With advancements in technology, there is a revamp in its publishing and customer facing sections
(Customer Service, Billing as this help in reducing CHURN and also helps in marketing advanced
marketing services).
 Broadly in the media segment the average revenue earner per persons $530,000 and for TWC is its
$397,894.73
 The ability of TWC’s competitors to acquire or develop and introduce new technologies, products and
services has resulted in additional expenditure

5. Company Description
Type Public
Time Warner is the second-largest cable operator in the U.S., with technologically
advanced, well-clustered systems located mainly in five geographic areas – New York Industry Conglomerate
State (including New York City), the Carolinas, Ohio, Southern California (including Los
Time Warner Inc. Rankings
Angeles) and Texas  #203 in FT Global 500
Related Industries  #82 in FORTUNE 500
 S&P 500
TWC has three primary subscription services
Revenue $18.9 B
 Video Operating Inc. $3,689M
Totaling approximately 26.7 million primary service units Net income $1,308 M
 High-speed data (“PSUs”) Total assets $45.8B
 Voice Total equity $9,217M
Employees 47,500
TWC markets its services separately and in “bundled” packages of multiple services and
Customer 14.5 M
features
Competitive Landscape Looking Ahead
In 2011, as in 2010, the focus will be on
 The profitability of individual companies depends on efficient operations and good developing additional ways to give. Focus
marketing being on-
 Large companies have highly automated service to build and maintain large customer,  Smart Home management solutions,
content and distribution networks management solutions, including
advanced home monitoring and security
 Average revenue per employee is about $530,000 services
 Delivering video directly to consumers in
IP-connected devices

6. Concerns with Distribution
 VOD- Built in application like Netflix are available on sets from a number of vendors this raises concern over cable television
distribution
 Voice & High-speed data- TWC’s distribution system consists primarily of fiber optic and coaxial cables, lasers, routers, switches
and related electronic equipment. TWC faces competition in high-speed data service from wireless data providers, and in voice
service from wire line, wireless and “over-the-top” phone providers, especially as an increasing number of homes in the United
States replace their wire line telephone service with wireless or “over-the-top” service
 Bundle Services- Availability of bundle service across the continent

7. Senior Executives
Robert D. Marcus Michael L. LaJoie
Tomas G. Mathews
President and COO and EVP & Chief Technology
EVP , Human Resources
Acting CFO Officer
Melinda C. Witmer Ellen M. East
Peter C. Stern EVP & Chief Programming EVP & and Chief
Chief Strategy Officer
Officer Communications Officer
Glenn A. Britt
Chairman and CEO
Philip I. Kent Barry Meyer
Bill Nelson
Maurice F. John Huey Howard Averill
Edelson
Chairman and Chairman and
Chairman and
EVP and General Editor-In-Chief of CEO of Turner CEO of Warner EVP and Chief
CEO of Home
Counsel Time Broadcasting Bros. Financial Officer.
Box Office
System Entertainment
Senior Executives in Subsidiaries

8. Glenn A. Britt
Chairman and CEO

9. Expanding brand through
creation of programming,
channels, motion pictures,
and other entertainments
Original Content
Global Presence Alliance Relation
Strengthen relationships
Build international
with advertising, cable,
presence- In developing
satellite, online, mobile
nations
and licensing partners
Customer First
Maintain cost-savings
Develop new ways of
reaching audiences

10. Infrastructure &
Business Distribution = Digital
Enabling Technologies Content Providers
Environment = Digital Management = Digital Content
Transfer
 Computer Industry
 Telecom Industry (HW, SW, Svcs)
 Entertainment Industry
 Cable Industry  Internet Appliances  Information Industry
 Satellite Industry  Internet Business to
 Internet Content
 Internet Business Management
Links
Capgemini Services Entertainment Industry: Partnership with other
Telecom Industry: December 08, 2003, Time Warner Cable Partners firms for content development and sharing
with MCI and Sprint for Nationwide Rollout of Digital Phone
Cable Industry: January 26, 2011, TWC Business Class (TWCBC)
Partner Program now has new members: Telarus, X4 Internet Appliances: May 27, 2010, TWC embraced Internet Industry: Partner ship with search
Communications, Business Communications Management (BCM) and DOCSIS 3.0 as potential technology, but it's only engines, directory listings and new links to keep
Outreach Technology available in some markets and the speeds offered to there releases details public for others to see in
consumers fall short of the promised capacity of the the for of a teaser
standard. Time Warner calls its DOCSIS 3.0 service
Satellite Industry: The adoption of satellite television has harmed
TWC's ability to acquire and retain customers. EchoStar
Communications (DISH) and The DirecTV Group (DTV) have Internet Content: Alliance with industry players
poached subscribers from TWC, and satellite penetration has grown will customers view the content in the form of
at the expense of cable television Capgemini Services and its allied companies trailers/preview so will help them monetize on
services the content later
Internet: Nov 21, 2000, Earthlink, the country's second largest
Internet service provider, to provide Internet access over the cable
systems of Time Warner's cable division

11. Items HHLD Owns Ways Internet is used Cell Phone Features Used
 PDA  Online Banking/Bill paying (internet)  Download Ring tones /video games (cell
 Digital Video Recorder  Read or contributed to Blogs phone)
 Satellite Radio Subscription  Gaming (casino-type, download, games)  Email (via cell phone)
 Voice over IP (VoIP)  Download Podcasts  Messaging (Instant, Picture or Text via cell
 MP3 Player  Download / Listen to Audio phone)
 High Definition Television (HDTV)  Download / Watch Video  Stream Video (via cell phone)
 Instant Messages  Other Internet features (via cell phone)
 Cell

12. Strengths Weakness
 Leading Market Position - The Warner Bros. Pictures Group broke  Filmed entertainment division lagging behind other business
the all–time industry worldwide box office record with a 2010 gross of units
$4.814 billion, which surpasses the prior record of $4.010 billion (set  Heavily dependent on the US
by Warner Bros. in 2009
 Diversified Product Portfolio - Five business segments: online,
cable, filmed entertainment, network services, and publishing
 Strong Brand Equity - Time Warner Cable's way of positioning itself
as a lifestyle brand that happens to have innovative technology
Opportunity Threats
 Global Expansion- Media and entertainment is concentrated on  Online content growth from fragmented competitors
human population. Due the same reason China, India, Brazil, Russia  Intense competitive environment
are prime markets to media companies  Piracy
 New Network Launches- TCW has 39 new channels to boosts iPad  FCC regulatory issues
app channel lineup
 Acquisitions - Acquisition of NaviSite (NaviSite has about 570
employees around the world. The company operates nine data
centers in the United States and the United Kingdom, two of which
are SAS 70 Type II certified data centers)

13. Strengths Weakness
 Two Way Data Communications  Capital Expenditures
 Urban Growth Areas
 Country Market Leader
 Regional Barriers to Entry
 Natural Monopoly
 Additional Services
Opportunity Threats
 Divest Non-core Assets / Businesses  Digital Video Recorders - Skipping Commercials
 All-access Pricing  Sharing Pipes Government Reform
 3D Televisions  Digital Media
 WiFi Home Calling  Satellite Providers
 Analog to Digital Switch
 Data Intensive Applications
 Triple-Play Service

14. All the major players are beginning to realize the concept of ‘Customer First”. Due to which they are adopting new
Dependence on
technologies. As there are finite number of vendors certified to provide these service to TWC and other players
Third Parties there is a constant threat of not be able to obtain necessary hardware, software and operational support
Technological advances and product innovations have increased and will likely continue to increase the
Competition number of alternatives available to TWC’s customers and potential customers, further intensifying competition
Legislation supported by regional telephone companies has been enacted in a number of states to allow these
Government
companies to enter the video distribution business under state-wide franchises and without obtaining local
Regulation franchise approval. Legislation of this kind has been enacted in some of the Company’s largest operating areas
September 30, 2010, Clearwire disclosed that it may not be able to continue to operate as a going concern.
Subsequently, in December 2010, Clearwire raised $1.404 billion in a private placement of debt securities. There
Risk Related to
can be no assurance that Clearwire will be able to obtain sufficient financing in the future to continue its business,
Competition and it is possible that the Company may record an impairment charge on its investment in Clearwire
Communications in the future

15. Time Warner Cable Content
Creation
Process Map
Sales &
Support
Supply

16. Department Purpose Pain area Concerns
 Stop content piracy
 Process Flow
Marketing, Sales and  Revenue Generation
 Internal politics affecting work
 How to understand target
Customer Support  Client retention populations choice before it is
and information flow
too late
 Content Creation
 Simplify planning process and
Content Creation &  Formatting the content in the
fulfillment process  Not Available
Management right format
 Not Available  Not Available  Not Available
Supporting Activity

17. Plan & Execute
Sales Process
Marketing Campaign
Website Free
Visitor Open
Trials
Opportunity
 Google AdWords
 Emailer Marketing
 Direct Mails
 Call Center
Leads
 TV Inbound
Calls Cross Sell
 Radio
 Events Present Negotiate Won
 Trade Shows
 PR
Customer
Lists
Contacts
Propose
Customer Billing Information Desk
Customer Support
Tech. Support Grievance center

18. Tools& Technology in use in TWC
 Microsoft Word for Windows, PowerPoint, Excel, MRI, E-mail)
 Nielsen’s Galaxy Explorer and ITVR specialized software ratings systems
 NPower software
 Omniture web analytics
 Research Report tools like (MRI, PIB, DART, @plan, comScore, Omniture, AdRelevance)
 Logistics applapplications(MIPCOM, MIPTV, LA Screenings, NATPE, IPJ, etc)
 Internal online resources (i.e. Consumer Marketing Research, PIB reports
 Interactive Campaigne tools( DoubleClick DE/Adtech Helios/Freewheel preferred), knowledge of Flash, Rich Media, DHTML)
 Web Applications ( Flash (AS2 and AS3), Flash certification desired HTML5, Javascript, CSS3, PHP, Java Server pages, Photoshop proficiency
MySQL, Apache HTTP Server, Haproxy, Python, C#, Flash video, PHP/Java , database MySQL and in limited instances, Oracle)
 Search engine marketing or e-commerce (EST, DTO etc)
 Account management (Siebel, SAP)
 Networking protocols such as TCP/IP, DHCP, VPN, FTP, SMTP, SNMP, DNS, HTTP and etc
 Web serving products such as Apache, Tomcat, Drupal & NGINX
 UNIX such as Solaris, RedHat, Ubuntu CentOS, FreeBSD and SUSE Linux. The engineer will support the management and monitoring (ZenOss,
Netcool, WhatsUpGold, TPC) of system resources, problem analysis, system troubleshooting, COTS, configuration management (puppet, Opsware),
systems automation (chef)
 Server-side technologies including Spring, Hibernate, Velocity / JSP, HTML, Ant
 CMS/blogging platforms

19. Satellite
35 mm
Film
Internet
Video Tapes
Non Linear Servers
Editor Print
Tapes Tapes
Production Post Distribution Fulfillment Archiving
Shooting Editing & Transmission or
Copying Vault Library
Recording Graphics Delivery

20. Linear Product Work Flow
Planning Production Post Distribution Fulfillment Archiving
Shooting Editing & Transmission
Copying Vault Library
Recording Graphics or Delivery
Repurpose Production Cycle
Post Distribution
Planning Production Fulfillment Archiving
Repurpose Archiving

21. Tools& Technology in use in TWC
 Microsoft for Word, Access ,PowerPoint, Excel, MRI, E-mail, SharePoint
 Cognos reporting tool, Cognos analysis studio, Tableau, and Microstrategy
 Automated Dialer Systems
 NOSA ordering kiosk
 Adobe Photoshop, Apple Final Cut Pro, Avid Media Composer, or Adobe Premiere
 CSG billing system, DOCSIS, Empirix, IPMT, Remedy
 CAD
 DNS, DHCP, and e-mail systems, HFC network architecture
 Windows Active Directory, Exchange Server, LAN Administration, Windows NT/2000/2003 servers, Exchange, SQL and various Linux versions
 CA Clarity
 iPhone, Android, RIM, and Windows mobile platform
 Time Warner Cable proprietary systems

22. Administrative/Clerical
Customer Service, Engineering/ Finance/
Ad Sales Marketing, Sales Marketing, Sales
Marketing, Sales Technical Ope. Accounting
Construction Human Resources
Technical
Engineering Human Resources HR for Sales
Operations
IT Department Legal Department
Finance/Accounting
Information
Internship/Trainee,
Ad Sales Technology Telecomm
Purchasing
Services
Facilities/Security Govt. & Corp. Affairs

23. Tools& Technology in use in TWC
 Microsoft for Word, Access ,PowerPoint, Excel, MRI, E-mail, SharePoint
 HDI, MCSE, MCSA, MCP, Network+
 PeopleSoft environment
 Oracle Incentive Compensation (OIC) project
 Kronos Workforce Central v5.0, Crystal reports, Kronos Connect
 PeopleSoft HRMS (v 8.3 or higher)
 Convergys or CSG billing systems, Advanced Excel skills, Access, Monarch and Cognos, Hyperion, SAS, ACL (including Exchange Server),
 Informatica ETL, Informatica PowerCenter/PowerMart products
 Microsoft SQL 2005 and 2008
 HTML, XML, JavaScript, SQL, VB.NET, and ASP.NET, .Net, Java, Perl, Python, or Ruby
 Oracle databases, Netezza
 CPA, CIA, CFE or CISA
 EIS Security Vulnerability Management
 Windows Active Directory, Exchange Server, LAN Administration, Windows NT/2000/2003 servers, Exchange, SQL and various Linux versions
 UNIX/LINUX server
 Social media resources, Twitter, LinkedIn, Facebook
 Quality tools OnBase, Tidal, Vista Plus
 Programming in IBM AS/400 using RPG/IV, RPG/ILE and CL
 Web portal products, XML, ASP.NET, C#.NET

24. Time Warner Cable
IT Landscape Information

25.  Oracle E-Business Suite 11.5: Financials, Projects
 Longview Khalix (HBO)
Enterprise
 Microsoft Exchange  Oracle E-Business Suite 11.5: iProcurement, iSupplier
Application
 Microsoft Outlook Portal, Sourcing, Manufacturing
 Oracle PeopleSoft Financials
 ICSA Software
 Artesia Technologies International Blueprint
TEAMS digital asset OneWorld records
management management  SAP Business Objects BusinessObjects XI: Data
 dBase database  Microsoft Access Integrator XI, Web Intelligence,
Data Management &
management  Microsoft SQL Server  OLAP Intelligence, Performance Manager, Dashboard
Business Intelligence
 eCopy document 2005 Manager, Crystal
imaging  Oracle 8i, 9i Database  Reports XI (TBS)
 IBM Cognos 8 Business  Quantum ADIC StorNext
Intelligence shared disk file system
(TBS)
 BA-Insight Longitude search feature for SharePoint
Server
 Microsoft Office SharePoint Portal Server 2003 (Turner
 Fibre Channel Storage SAN (TBS)
Network Sales)
 HP Compaq Tru64 UNIX
Hardware/OS/  Microsoft Windows 2000 Server
 Linux
Systems Environment  RIM BlackBerry
 Microsoft Active Directory
 Sun Solaris
 Oracle Corporation
 VMware
 Hewlett-Packard (HP)

26.  AJAX
 Compuware QACenter  JavaScript  Oracle HTTP Server
 NUnit unit testing
 CorasWorks Workplace  Microsoft .NET (OHS)
framework
Suite (Turner Network Framework: ASP.NET,  Oracle Statspack utility
Web Services &  Oracle 9i Application
Sales) VB.NET  Perl scripts
Application Server
 HP Mercury QuickTest  Microsoft Active Server  Quest
Development  Oracle BEA Tuxedo
Professional Pages (ASP)  Red Hat iPlanet
 Oracle Developer Suite:
 Infragistics  Microsoft Visual Studio Calendar Server
Discoverer
 Interwoven iManage  Microsoft VPScript  TestQuest
WorkSite
 Attachmate NetIQ AppManager  NetApp SnapDrive, SnapMirror, SnapManager
Networking,
 ContentGuard digital rights management  Oracle Recovery Manager (RMAN)
Management &
 Iron Mountain data backup  Symantec Veritas Backup Exec
Security  NetApp Data OnTap
 Accenture Global Services to implement DAM technology
Other Technologies,
 MCSi systems integration: Atlanta, Ga. Network Operations Facility (TBS)
Applications &
 Microsoft Office, Visio
Business Initiatives  Time Warner Human Resources NeTWrk application

27. Area Primary Vendor Secondary Vendor Service Segment Decision maker
 Customer Care
 Dimension Data Holdings  Document Management  Maneesh Dhir (EVP,
plc. (DiData)  Customer Care AOL International)
 Xerox Corporation  Application Management,  Barry Meyer (Chairman
Business Process Convergys Corp.
 Essar Global Limited Data Center Outsourcing, and Chief executive),
Outsourcing
 Capgemini Desktop Outsourcing, Alan Horn (President)
 Hewlett-Packard (HP) Finance and Accounting,  Sam Howe (Executive
Network Management VP and CMO)
 Billing Services
Deploy & Support Hardware Deploy and David Cole (SVP
Hewlett-Packard (HP) Details not available
Support Operations)
 Oracle Corporation  Systems Integration Chris Cookson (President
Systems Integration Internet Cable
 Hewlett-Packard (HP)  Network Consulting and of Technical Operations
Corporation
Integration and CTO)
Details not available Details not available
IT Outsourcing Omniture Application Management

28. Engagement Existing
Time Numeric's Other Details
Type Vendor
Aegis to provide customer service and
 Services Contract Value: $70,000,000
technical support to AOL customers.
 Total Contract Length: 36
AOL will transfer more than 1,000 plus
Business Essar  Geographic Scope Macro Region: Global(Puerto
30th, April of its employees. AOL commenced
Process Global Rico, Mexico, Argentina, India, China, Australia,
2011 call centre operations in July 2003
Outsourcing Limited Japan, United Kingdom, Spain, Netherlands, Italy,
Germany, France, Austria, Canada, USA)
Project Owner-Maneesh Dhir (EVP,
 Price Methodology: Fixed Price
AOL International)
 Services Contract Value: $23,000,000 Xerox is digitized documents into the
10th, Business Xerox
 Total Contract Length: 60 company's existing enterprise
September, Process Corporation
 Geographic Scope Country: USA resource planning (ERP) system for
2011 Outsourcing
 Price Methodology: Fixed Price AOL
Capgemini is supporting Warner Bros.
its global delivery centers in Poland
 Services Contract Value: $750,000,000 and India. Poland most likely will
Business
31th, March,  Total Contract Length: 84 support F&A work
Outsourcing Capgemini
2016  Geographic Scope Country: USA
Engagement
 Price Methodology: Combination Project Owners-Barry Meyer
(Chairman and Chief executive), Alan
Horn (President)
Convergys product e-Care is a
alternative customer contact channels
 Services Contract Value: $45,000,000
24th, Business include both email and online chat in
Convergys  Total Contract Length: 84
September, Outsourcing both English and Spanish
Corporation  Geographic Scope Country: USA
2016 Engagement
 Price Methodology: Fixed Price
Project Owner- Sam Howe (Executive
VP and CMO)

29. John Drudick
Akhilesh Sharma Frank Gilbert Enoch Glover
Regional Director, IT, Senior Director, IT (D.C) Senior Director, Enterprise
AD & BI, frank.gilbert@twcable.com Applications & Operations
akhilesh.sharma@twcable.com, Ph- 703-345-3597 enoch.glover@twcable.com
Ph-336-217-3111 Ph- 704-731-3402
Karen Shackel, Thomas Rheault Steve Payne
Regional Senior Manager, AD Manager, IS Applications Regional Senior Manager,
(Carolinas), thomas.rheault@twcable.com Application Support,
karen.shackel@twcable.com Ph- 336-217-3347 steven.payne@twcable.com
Ph-910-332-7850 Ph- 704-731-3338
Application Development Space:
 itaas is the vendor for application development needs on Time Warner Cable’s MDN and ODN platforms
 Now in its seventh year, the istart offer tools and support for deployment on interactive platforms including tru2way™ and ETV. With the Time Warner
Cable Mystro Application Server software support, the istart Developer Program now offers a total of six programs including SDKs for Time Warner
Cable's MDN and ODN, Cisco’s SARA/PowerTV© and OCAP Axiom™, as well as the TVWorks ETV platform
Key Contact: Sherisse Hawkins, Vice President Software Development Time Warner Cable Advanced Technologies
 Responsible for development of all customer facing elements in TWC’s digital navigator product and the hardware (consumer premise equipment) to
support these services. The navigator has been deployed to over 14 million subscribers in many Time Warner divisions
 Areas of interest:
OpenCable Application Platform Enhanced TV Binary Digital video systems Technical project planning
Interchange Format

30. John Drudick
Akhilesh Sharma Kirk Cohen
Regional Director, IT, Director
AD & BI, kirk.cohen@twcable.com
akhilesh.sharma@twcable.com, Ph- 704-731-3076
Ph-336-217-3111
Rod Creswell Samantha Loken Rick Rossomando
Manager, Business Intelligence, k Manager, Business Intelligence t Manager, Business Intelligence
rod.creswell@twcable.com samantha.loken@twcable.com rick.rossomando@twcable.com
Ph- 704-731-1349 Ph- 704-731-3403 Ph- 704-731-3443
Key Contact: Michael Diamond, Senior Vice President of Marketing, Time Warner Cable, Inc
 Responsibilities for pricing, marketing strategy, planning, research, marketing effectiveness, customer analytics and database marketing solutions
Areas of Concern:
“Michael Diamond, Senior VP of Marketing Strategy and Intelligence at Time Warner Cable, said that “As nice as the conversations are, around the tools
and the process, around structured and unstructured data, the reality is it’s still human politics and how the stuff gets used. And I always wondered whether
we probably just aren’t aligning the incentives well.” “So often,” he said, “an employee or salesman isn’t compensated based on how other people are using
his information-he’s compensated on how much product or how many jobs he sold. So that always seems to me sort of a bit of a missing element.” “

31. John Drudick
Jesse Salber Jim Wilkinson Mike Mendenhall
Regional Director, IT, Manager, IT Operations Manager, IT Operations
jesse.salber@twcable.com, jim.wilkinson@twcable.com mike.mendenhall@twcable.com
Ph-704-378-2909 Ph- 704-731-3414 Ph- 704-378-2974
Frank Boncimino
Scott Cannada Cheryl Williams Tom Hageman
Senior Director, IT Billing Services Senior Manager, TS Group VP, IT Back Office Solutions
scott.cannada@twcable.com cheryl.williams@twcable.com tom.hageman@twcable.com
Ph- 704-731-3292 Ph- 704-731-3328 Ph- 704-731-3639

32. Name Title Area Phone Email
Cesar Beltran Senior VP, Information Technology (NY) IT Operations 212-598-1767 cesar.beltran@twcable.com
Sagi Shimonovitz Vice President, IT Infrastructure (West Region) Infrastructure 310-563-5888 sagi.shimonovitz@twcable.com
Frank Boncimino Chief Information Officer Chief Information Officer 704-731-3333 Frank.Boncimino@twcable.com
Joseph Viens Director, Enterprise Business Continuity & Crisis Management Information Security 704-731-3841 joe.viens@twcable.com
Brian Waff Director, Network Infrastructure Services Infrastructure 704-731-3310 brian.waff@twcable.com
Adrianne McDonald Director, Infrastructure Delivery Infrastructure 704-731-3707 adrianne.mcdonald@twcable.com
Jason Oliver Regional Director, Critical Infrastructure Infrastructure 704-378-2960 jason.oliver@twcable.com
Mike Casey Director, Business Support Systems IT Operations 704-731-3111 mike.casey@twcable.com
Dawn Covington Director, IT Project Management Project Management 704-378-2980 dawn.covington@twcable.com
Rob Lowe Senior Director, Corporate Telecommunications Telecommunications 704-731-3850 rob.lowe@twcable.com
Bridgette Brown Executive Assistant, Frank Boncimino Executive Assistant 704-731-3350 bridgette.brown@twcable.com
Michael Mow Senior Manager, Enterprise Data Centers Data Center 704-731-3553 michael.mow@twcable.com
Bernie Sumcad Manager, IT Security Consultation, Reconnaissance, & Attack Team Information Security 704-731-1295 bernard.sumcad@twcable.com
Prentis Brooks Senior Manager, Enterprise Technical Security Information Security 704-731-3408 prentis.brooks@twcable.com
Brandon Lynch Manager, Network Infrastructure Services Infrastructure 704-731-3345 brandon.lynch@twcable.com
Jason Warren Senior Manager, IT Systems Operations IT Operations 704-378-2961 jason.warren@twcable.com
Gary Johnson Senior Manager, Enterprise QA Quality Assurance 704-731-3881 gary.johnson@twcable.com
Eric Roth Manager, Network Engineering Networking 704-731-3346 eric.roth@twcable.com
Daniel Jansen Senior Manager, Enterprise Data Centers Data Center 704-731-3553 djansen1326@weverl.com
Cindy Green-Ortiz Program Manager, Enterprise Information Security Information Security 704-731-3341 cindy.green-ortiz@twcable.com
Cyndee Everman Vice President, Business Systems Support HR / Financial / ERP Systems 704-731-3271 cyndee.everman@twcable.com
John Drudick Vice President, IT & Infrastructure Operations Infrastructure 704-731-3301 john.drudick@twcable.com
Gary Cronk Vice President, Technology Strategy IT Strategy 704-731-3344 gary.cronk@twcable.com
Ramin Rastin Regional CIO, Information Technology (Ohio) Chief Information Officer 614-481-5041 Ramin.Rastin@twcable.com
Michael O'Donnell Senior Manager, ISP Security (D.C) Information Security 703-345-2595 michael.odonnell@twcable.com
Kurt Hamm Regional Director, Call Center Telephony Infrastructure 803-251-5365 kurt.hamm@twcable.com
David Sanford Vice President, IT (Texas Region) IT Operations 469-464-4549 david.sanford@twcable.com

33.  The four key areas of IT spending are:
– Security
– Data Services
– Application Development & Integration and
– Systems Planning & Design Consulting

34. Time Warner Cable
Industrial & Financial Analysis
Result
Perception
of the
issue
Current
Situation

36. Barriers to Entry Industry Rivalry
 Big players are able to maintain high levels of capital  Rivalry is strong between broadcasters to purchase the
expenditure in purchasing rights to the most popular content broadcasting rights for the most popular programs, events and
sporting events
Very High Risk
 Difficult for new entrants to secure the rights to popular programs
 Players within the market are typically large, owning multiple
 New entrants also have to ensure that they comply with
High Risk
television channels so that they have a high level of assets, with
regulations as monitored by the Federal Communications
high fixed costs and exit costs
Commission (FCC)
 Rivalry is greater between players broadcasting shows and
events of similar genres
Supplier Power Threat of Substitute
 A significant increase in popularity of other entertainment
Medium High Risk
 Production companies form a major supplier  A rise of downloading programs through the internet, both
Medium Risk
legally and illegally
 Typically depends upon the quality of content
 TV is still the most effective form of advertising
Bargaining Power of Buyers
 Sensitive to the increasing concentration and dominance of
cable and satellite program distributors
 Distributors are demanding higher-quality program
productions in the HD digital format, to satisfy subscribers'
unique interests

37. Threat of Substitute Barriers to Entry
 Illegal downloading through the internet and video piracy
 Diversity of audiences provides chances for both big and
 Cinema experience is still attractive
smaller players
Medium High Risk
Industry Rivalry  Fixed costs do not have to be high as independent films can
Medium Risk
 There are a number of large market players, movie be made on a low budget, giving a successful independent
production companies and independent companies film a high profit-to-cost ratio, while a failure would incur
 The wide range and diversity of audience tastes allows films minimal losses
scope for significant differentiation in terms of genre and
 Current market situation does not offer an attractive
content
prospect
Supplier Power Bargaining Power of Buyers
 Supplies required by film production companies include:  Large number of potential customers
Medium Low Risk
scripts, costumes, make-up, props, sets, cameras, film
stock, lighting, and stunt and action equipment.
Low Risk
 Revenue highly rely on movie industry

38. TWC has been a positive change coming out of the
recession-
 Video services being the Primary line of business has shows a
growth of 2.2%
 High-Speed Data the second largest revenue source showing
a growth of 9.7%
 And Voice services showing a growth of 7.7%
The reason for growth have been value for money services and
adaptation technologies which are customer driven
In total, the company has seen a rise of 5.6% in its total revenue
from 2009
31-Dec-10 31-Dec-09 Change %
Residential video 12,257 12,699 -3.50%
Commercial video 165 160 3.10%
Residential high-speed data 9,469 8,994 5.30%
Commercial high-speed data 334 295 13.20%
Residential Digital Phone 4,385 4,153 5.60%
Commercial Digital Phone 111 67 65.70%
Primary service units 26,721 26,368 1.30%
Customer relationships 14,496 14,572 -0.50%
Double play 4,866 4,900 -0.70%
Triple play 3,680 3,448 6.70%

39. Residential Services Commercial Services
Video Services Video Services- TWC served 165,000
 Programming tiers-TWC had approximately commercial video subscribers
12.3 million residential video subscribers High-speed Data, Networking and Transport
 On-Demand services Services
 DVR service-51.7%, or approximately 4.6  High-speed data service- TWC had 334,000
million, of TWC’s residential and commercial commercial high-speed data subscribers
digital video subscribers also subscribed to its  Commercial networking and transport
DVR service services-
 Enhanced TV services  Acquisition of NaviSite
 TV Everywhere capability-TWC plans to Voice Services- TWC had 111,000 commercial
offer additional content via its TV Everywhere Digital Phone subscribers
capability during 2011 Advertising- TWC sells advertising in its owned
and operated news channels and its
High-speed Data Services-TWC served Roadrunner.com portal to local and regional
approximately 9.5 million residential high-speed advertisers
data subscribers Advanced Advertising- VOD channel
 Road Runner Broadband customers receive coupons, samples and/or
 Mobile Internet- The Company had 13,000 brochures be at home, which allows TWC to
wireless mobile broadband subscribers provide advertisers with feedback about the
impact of their advertising and the value of
Voice Services-TWC served approximately 4.4 interactive features
million residential Digital Home Phone
subscribers

40. Revenue Segmentation Costs and Expenses
Revenue from Franchise Rights & Good Will

41. Time Warner Time Warner Disney News Corp. CBS Corp Viacom
Cable
Media Networks $18.9 B $11.7B $17.1B $15B $10.6B $8.2B
–
Film Entertainment – $11.0B $6.7B $7.6B $5.4B
– – – – –
Parks & Resorts $10.7B
– – – –
Consumer Products $2.6B –
– – – – –
Interactive Media $.76B
– – –
Publishing $3.7B $8.5B $.79B
– – – – –
Others $1.5B
– – – – $1.7B –
Outdoor

42. Name 2009 2010 Growth in spending
Time Warner Inc. 2,557.81 2,558.53 0.0%
The News Corporation Limited 1,817.58 1,818.10 0.0%
The DIRECTV Group, Inc. 1,161.76 1,222.71 5.2%
Time Warner Cable Inc. 1,019.50 1,072.99 5.2%
CBS Corporation 833.03 876.73 5.2%
DISH Network Corporation 698.25 734.89 5.2%
R. R. Donnelley & Sons Company 696.19 732.72 5.2%
Gannett Co., Inc. 463.82 488.16 5.2%
Cablevision Systems Corporation 442.12 465.32 5.2%
Universal Music Group 419.22 441.22 5.2%
CC Media Holdings, Inc. 410.19 431.71 5.2%
The McGraw-Hill Companies, Inc. 390.47 410.96 5.2%
Bloomberg LP 375.37 395.06 5.2%
Tribune Company 313.72 330.19 5.2%

43. Prospective- Major I.T players

44. Competitor Engagement focus Market Focus is on Average Contract Average Key Clients
is on Size Contract Length
Primary:
 Application
Management
Primary:
 Data Center  Sony Corporation
IT Outsourcing
Outsourcing  Belo Corp.,
IBM $258.32 million 6.1 Years
 Walt Disney Company
Secondary:
Secondary:  National Amusements
System Integration
 Desktop & network
Management
 System Integration
Primary: Primary:
 Public Broadcasting
 Application  Customer Application
Service
Development Development
 Comcast
 System Integration  System Integration
 Simon & Schuster,
Accenture $19 million 2.2 Years
 Surewest
Secondary:
Communications
Secondary:  Desktop & network
 Scripps Networks
 IT Outsourcing Management
Interactive
 Application  Sony Pictures
 Project Based
TCS Management $5.5 million 1.5 years Entertainment
 Outsourcing
 System Integration  Simon & Schuster
Wipro Primary focus in on Customer application development in western Europe
Infosys Primary focus is on It outsourcing engagement in telephone and radio communications in TME sector

45. Strategy Focus Tools Focus Markets & Listed Other Details
Segments Clients
Accenture  To gain insight in client  Entertainment  Digital Consumer North America is the primary Accenture has
space in order to identify  Broadcast Solution focus region for Media & teamed up with
new business and  Publishing  Digital Entertainment Microsoft, is
technology trends and  Portal companies Monetization  Public Broadcasting Service delivering the
formulate and implement Solution  Comcast Microsoft Connected
solutions for clients  Digital Supply  CBS Services Framework
 The company has increased Chain Solution  Scripps Networks Interactive
its focus on in intellectual
property as on August 31,
2009, and had 2,080 patent
applications pending in the
United States and other
jurisdictions
IBM  IBM is making a shift in its  Entertainment  Workflow North America along with
business model from  Broadcast Transformation Western Europe are the
hardware to software and  On-line  Digital consumer primary Media and
services  Cable  Dynamic entertainment markets for IBM
 Focus on Smarter Planet  Publishing Infrastructure  Belo
and Industry Frameworks  Satellite  Orbit Canada
 Sports  Sony Pictures Entertainment
 Advertising  Viacom
 Walt Disney
TCS TCS has set up Media and IS  Entertainment They have developed North America is the primary Microsoft & TCS
Centre of Excellence (CoE) to (Film & Music) tools for remote video focus region accounting for have set up COE for
create new digital products by  Broadcasting and processing system major virtualization in
leveraging TCS’ Innovation Cable and portion of the revenue Chennai on
Labs and Domain expertise  Publishing content management  Sony Pictures Entertainment September 09, 2009
 Information solution for industry  Simon & Schuster
services wide Digital Services
 New Media Platform
 Gaming

46. Strategy Focus Tools Focus Markets & Listed Other Details
Segments Clients
Wipro Wipro is creating an integrated  Publishing  Content India and EMEA region are the  One of the focus
portfolio of customer offerings (Reader's Digest Management & major areas where the areas in Media is
built on a 'One Wipro' model Association, Inc. ) Distribution contracts have been won Information
that offers solutions across the  Information  Ad, rights and  TeliaSonera AB Management
spectrum - consulting, Green Services royalty  Dishnet Wireless (hybrid
IT  Education management  Aircel Limited environments &
 Filmed & Music  Client analytical  Uninor apply multimedia
Entertainment solution and  ITV PLC analytics for
 Broadcasting adaptive learning business insights)
 Cable & Satellite application  TME results in
 New Media 29% of its IT
service revenue
(2009)
Infosys  Customer Focus- Gaining  Digitization Flypp an application EMEA and APAC are the  They have
more domain expertise and  Enterprise platform for mobile primary focus region. Focus is allocated a
increase the revenue from Application operators that primarily on communication specific R & D
existing client base Integration enables sector primary client ‘s being center focusing on
 Developing the global  Content monetization through  Telstra service, network
delivery Model in North monetization ready-to-use  T-Mobile and applications in
America and in Latin (Gaming) experiential TME sector
American countries applications across  The focus in TME
devices sector is in three
specific areas-
– Product/Servic
e Provisioning
– Regulation
Compliance
– End Customer
Requirements

47. Application Data Center Custom System Integration Managed Hosting
Management Outsourcing Application Services
Development
 Accenture  Accenture  Accenture  Accenture  ILC  Alliance Data
 Amdocs Limited  Acxiom Corporation  Cognizant  Amdocs Limited  Intelligroup Inc. Systems (ADS)
 AT&T Inc.  Amdocs Limited Technology  Art Technology  IT Masters  CGI Group Inc.
 CGI Group Inc.  Cognizant Solutions (CTS) Group, Inc (ATG)  Nexgenic Inc.  Verizon
 Cognizant Technology  HCL Enterprise  Auspice Corporation  Nextera Enterprises Communications
Technology Solutions (CTS)  US Interactive, Inc.  Avaya Inc.  Oracle Corporation Inc.
Solutions (CTS)  Computer Sciences  Xceed  BMC Software  Sapient Corporation  Xerox Corporation
 Convergys Corporation (CSC)  Cisco Systems, Inc.  Siemens AG  Savvis Inc.
Corporation  HCL Enterprise  Cognizant  SmartForce
 Dell Inc.  Hewlett-Packard Technology  Sony Corporation
 Futurelink (HP) Solutions (CTS)  Storage Area
 Global Sports  IBM Corporation  ComArch S.A. Networks
 Grupo ASSA  TELUS Corporation  Convergys  SumTotal Systems,
 HCL Enterprise  Wipro Limited Corporation Inc.
 Hewlett-Packard  Cybernet-  Sybase, Inc.
(HP) SlashSupport (CSS)  Tata Group
 IBM Corporation  Electronics for  Ventyx Inc.
 Managed Imaging, Inc.(Efi)  Working Concepts
Operations  EMC Corporation  Xerox Corporation
 Oracle Corporation  Grupo ASSA
 Tata Group  Hewlett-Packard
 TELUS Corporation (HP)
 Xerox Corporation  IBM Corporation

48. Name & Location Overview Company in Brief Specialty Key Contacts
Operational Revenue Costs and Expenses
 CableTV
For over 12 years, itaas has  IPTV  Ms. Vibha Rustagi,
worked with all iTV constituents -  ITV Founding Partner
 ETV  Mr. Jaspal Bhasin,
service providers, technology Type: Privately Held
Itass  EBIF Founding Partner &
suppliers, application developers Employees: 51-200 COO
 OCAP
11695 Johns Creek and programmers - to create and Website:  Mr. Jatin Desai,
 Tru2way
Pkwy bring iTV solutions to market. http://www.itaas.com Founding Partner &
 Video
Johns Creek, GA With advanced digital Industry: CTO
 MPEG
30097 development expertise, tools, lab Telecommunications  Mr. Jamil Elayan, VP of
U.S  embedded software Marketing & Business
facilities and deployment support Founded: 1999  Home Networking Development
across a broad range of cable  Flash  Mr. Roger Demuth, VP
TV and IPTV platforms  Widgets of Engineering
 CEA