Getting started with twitter may 2010

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an instruction for people who want to start with twitter

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Getting started with twitter may 2010

  1. 1. Getting started with Twitter a guide for beginners Huib Koeleman, May2010
  2. 2. Negative views on twitter <ul><li>It takes time </li></ul><ul><li>You can’t twitter at work </li></ul><ul><li>Twitter contributes to information overload </li></ul><ul><li>Twitter is a techno nerds hobby. </li></ul><ul><li>Twitter cannot be controlled </li></ul><ul><li>Twitter doesn’t replace email </li></ul><ul><li>Twitter makes the organisation vulnerable </li></ul>
  3. 3. Positive views on twitter <ul><li>Twitter makes interesting items visible </li></ul><ul><li>Twitter helps to get feed-back after a meeting </li></ul><ul><li>Twitter is faster than any other channel </li></ul><ul><li>Twitter makes it easy to organise meetings </li></ul><ul><li>Twitter is great for polls and surveys </li></ul><ul><li>Twitter unites people who want to share knowledge </li></ul><ul><li>Twitter offers a forum </li></ul>
  4. 5. What is your aim with twitter? <ul><li>Contact friends and family? </li></ul><ul><li>Know what’s going on in the world? </li></ul><ul><li>Share knowledge and keep in touch with colleagues? </li></ul><ul><li>Tips </li></ul><ul><li>In the case of 1 and 2 you can use a fun name and an avatar </li></ul><ul><li>In the case of 3 you better use your real name, so people can find you. It makes you more trustworthy (and it prevents other people from using your name) </li></ul><ul><li>Don’t use dots, spaces or comma’s . The shorter the name the better </li></ul>
  5. 6. How to start a twitter account <ul><li>Full Name: use your full name. (Search machines can find you now) </li></ul><ul><li>Username: The name that pops up at the twitter screen Tip: keep it short and simple </li></ul><ul><li>Web: your website, or your LinkedIn web address </li></ul>
  6. 7. Make it easy to be found! Use “settings” & “profile” <ul><li>Use a recognizable picture with a smile (max 700k). It makes you reliable (cartoons can be fun, but not for business purposes, logos make it impersonal) </li></ul><ul><li>Bio: the more words/tags you write down, the easier you can be found. Use words like ‘project manager’, ´communication’, ‘infrastructure’, (check the examples on the tweepguide), </li></ul><ul><li>Location: the place where you live or work </li></ul>
  7. 9. How do I find friends and interesting people to follow? <ul><li>Type at “Find People” the name of a person you know. If the right person appears, follow that person by clicking the follow-button (the +) </li></ul><ul><li>Google can help too; just search for a name, in combination with “twitter” </li></ul><ul><li>Other sources: </li></ul><ul><li>Search the twitter web with # (hashtag) on keywords. That’s a great way to find people with the same interests. </li></ul><ul><li>Look at www.tweepz.com . It searches biographies on key words </li></ul><ul><li>Or follow the original source of a retweeted message </li></ul>
  8. 10. By clicking the word “profile” you can see your own tweets
  9. 11. <ul><li>In the field “what ’ s happening” you can leave your tweet in 140 characters (and click on “tweet”) </li></ul><ul><li>And if you want to reply.... Click on “reply” and write your answer. </li></ul><ul><li>If you want to share a message click on “retweet” (you can also copy and paste, and add your own comment) </li></ul>
  10. 12. The twitter language <ul><li>Follower: someone who follows you and gets all your messages on screen </li></ul><ul><li>Reply: reply on an older message </li></ul><ul><li>D (or direct message) a reply on an older message that’s not public. Only the other respondent can read it. (Direct messages are only possible when you follow a person) </li></ul><ul><li>RT: retweet, to copy that interesting message you’ve received to your own followers </li></ul><ul><li>#: hashtag. You use it for a key word. When other tweeters click the hashtag, they can see all the messages using that same key word. </li></ul><ul><li>Listed: you can list the people you follow (work, friends, et cetera). NB you can choose to follow lists of other tweeters , and they can follow your lists. </li></ul>
  11. 13. Hashtag # <ul><li>A label you use to tag a topic, some examples #ashtag: everything about the ashcloud #internalcomms: internal communication </li></ul><ul><li>If you want to follow a discussion on hastags? Use www.twubs.com </li></ul><ul><li>Don’t invent your own hashtag. Check twubs.com first. It prevents twitter space from having different hastags for the same item </li></ul><ul><li>Twitterfall helps you to get recent information on a hashtag, it will show every new tweet that is posted </li></ul><ul><li>If the topic doesn’t have a hashtag, try search.twitter.com, Twazzup or Tweetgrid to find tweets on a certain topic </li></ul>
  12. 14. <ul><li>When you click @name (“mentions”) you can see all messages that mention your twitter name (repl ie s on one of your tweets, but also other discussions) </li></ul><ul><li>You can also find one-on-one messages clicking “direct messages”. </li></ul>
  13. 15. What kind of messages should you tweet? <ul><li>Basic questions </li></ul><ul><li>“ What are you doing?, What are you working on?, What strikes you? </li></ul><ul><li>But also: </li></ul><ul><li>Links to interesting documents, blogs or sites (also your own blog or site) </li></ul><ul><li>Opinions on (work related) topics, don’t forget to use the #hashtag, if you do, so other people can find your opinion when they don’t follow you yet </li></ul><ul><li>Ask your followers questions (or ask the whole world question s , using #daretoask) </li></ul>
  14. 16. Codes <ul><li>Twitter is a friendly environment </li></ul><ul><li>Your followers don’t like negativism. If they don’t like what you write they will “unfollow”. And if you don’t like what you read, you can do the same </li></ul><ul><li>When you retweet, or quote somebody, let him or her know by using @with the name of the person </li></ul>
  15. 17. Paper.li helps you to have an overview of your tweets
  16. 18. Some suggestions <ul><li>Your tweets are visible for everybody in the whole world, EVERYBODY. Even when you retweet to a message. That’s a big difference to email. </li></ul><ul><li>The group of people you choose to follow, doesn’t have to be exactly the same group of people that follows you. </li></ul><ul><li>Check “mentions” on a regular base, otherwise you don’t see the messages from people who are not on your list of people you follow </li></ul><ul><li>Following famous people can be fun, but don’t expect them to react on your messages. Real communication takes place between you and your friends/colleagues </li></ul>
  17. 19. Some suggestions (2) <ul><li>Links to articles, blogs and sites are great for sharing knowledge </li></ul><ul><li>Attach pictures or videos. They draw a lot of attention </li></ul><ul><li>You only have 140 characters. Use TinyURL to make links tiny </li></ul><ul><li>Don’t expect to have 100 followers in two weeks’ time. It takes more time for the right people to find you. </li></ul><ul><li>Using twitter costs time and energy. If you don’t want to spend that time, don’t start twitter. </li></ul>
  18. 20. Some suggestions (3) <ul><li>5 to 5 rule. To be of any interest to others you should post at least 5 messages a week. To prevent overload, you shouldn’t tweet more than five messages a day </li></ul><ul><li>Reply on tweets of others </li></ul><ul><li>And if it ’ s a private matter: use “direct message” </li></ul><ul><li>And… you don’t have to read everything. </li></ul>
  19. 21. Monitoring <ul><li>Monitor if other tweeters use your name (@name), or use Search.twitter.com, CoTweet.com or Hootsuite.com to discover how they talk about you or your company </li></ul><ul><li>Or use Twanalyst, Twitalyzer or Twittergrader to find out what kind of tweeter you are. </li></ul>
  20. 22. And if you are an organisation <ul><li>Find out if your target group uses twitter. </li></ul><ul><li>Start monitoring, organise a web care team </li></ul><ul><li>What’s your PR- or marketing-strategy? What role can twitter play in that strategy? </li></ul><ul><li>Start one or more accounts to tweet </li></ul><ul><li>Use your website and blogs to mention your twitter address and the other way around </li></ul><ul><li>And keep tweeting </li></ul>
  21. 23. <ul><li>An astonishing amount of time is being wasted on investigating the amount of time being wasted on social networks. </li></ul>
  22. 24. Sources <ul><li>Blogs and articles on my website (some in English, some in Dutch) www.twitterenopjewerk.nl </li></ul><ul><li>My followers and all the people who joined me in discussions </li></ul><ul><li>Follow me at twitter.com/huibkoeleman </li></ul><ul><li>In Dutch: </li></ul><ul><li>“ Aan de slag met twitter”, Paulus Veltman </li></ul><ul><li>“ Strategisch Twitter & Yammer”, Savitri Changoe, Furoz Ramanand, Christel van Capelleveen, Christel van Capelleveen </li></ul><ul><li>“ Zakelijk Twitteren”, Saskia de Laat </li></ul>
  23. 25. http://www.slideshare.net/huib.koeleman/twitter-at-work-social-media-and-employee-communications

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