Review of Twitter basics, common mistakes, excerpts from Science of the ReTweet.

2. Security and privacy update 9

3. Mobile vs desktop 10

4. Big Players 101: Facebook 12 How do I learn more? Facebook Resources ; Mashable’s Facebook Guide Book ; Mashable’s Topic Follow ; Lynda.com (over three hours of tutorials) Facebook has its own blog and Pages full of helpful information including the Facebook Best Practices Guide. P.S. We’ll discuss Pages and Groups more in future session.

5. Twitter 16 What is it? Twitter is a website, owned and operated by Twitter Inc., which offers a social networking and microblogging service, enabling its users to send and read messages called tweets . Tweets are text-based posts of up to 140 characters displayed on the user's profile page. Tweets are publicly visible by default; however, senders can restrict message delivery to just their followers. Users may subscribe to other users' tweets – this is known as following and subscribers are known as followers . ( Wikipedia ) Who are its competitors? Like Facebook. You’re joking, right?

7. Big Players 101: Twitter 18 Who is on there? Twitter is used by around 7% of the total population and 9% of the Internet-using population in the U.S. and heavily driven by power users. 22.5% of users are responsible for 90% of all tweets. ( Mashable ) This graphic helps, too. Why should you join them? You don’t have to join to benefit. But “in terms of the overall U.S. population, the (user) numbers are still small, but the growth is steady.” ( Mashable ) How do I learn more? Mashable’s Topic Follow ; Mashable’s Twitter Guide Book ; Lynda.com (over three hours of tutorials, plus four more on social media marketing with Facebook and Twitter)

13. Twitter – directories 18 wefollow.com - keyword or topic search tweepsearch.com - justtweetit.com - by subject directory Twitter suggested follower list Twitter search (keyword) socialoomph.com - paid version followerhub.com twiends.com - will be given permission to follow accounts for you famoustext.com - good place to find celebrities, famous folks and coupons

15. Twitter – Getting followers 15

18. Most and least ReTweetable words 15

21. 15