2. The Music Industry
The music industry can be split into
mainstream and independent
artists with the so called ‘Big Four’
(now the Big Three) controlling the
market.
3. Discuss the extent
to which the
distribution and
consumption of
media has been
transformed by the
internet and Web
2.0.
4. TASK Using the internet
as a research tool
create a spider
diagram to
suggest how
Beyoncé's music
will be consumed.
5. Cross Media Convergence
Convergence is the process by which a range of media platforms
are integrated within a single piece of media technology.
For example the new X Box 360 is a games console, a DVD player,
an internet modem.
The iphone is a phone, a camera, a video camera, an mp3 player,
an FM radio, a games console, a web browser, a palmtop
computer.
This demonstrates ‘convergence’ of a wide range of
technologies.
6. Media institutions recognise
that audiences enjoy using
converged technology, want
to consume media in a variety
of different ways (including
‘on the go’) and provide short
form content for downloading
such as mp3’s and music
videos
7. TASK Using the handout
write a PEE
paragraph that
suggests how Sony
Records will use
cross media
convergence to
promote a new
Beyoncé single
