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Unit 3 – Awareness of converging digital technology in the creative media 
sector 
1.1 – Describe the uses of digital technology within the creative media sector and the 
relationships this has created between industries in the sector. 
Mobile phones can be used to listen to music through apps such as Spotify, I player and 
Youtube. This works the same way with game consoles and certain televisions, for example 
on the Xbox you have access to other online technologies which allow you to use apps such 
as Netflix, 4 on demand and BBC Iplayer to name a few. These are all relationships created 
through convergence. 
1.2 – Describe key intellectual property and copyright issues related to digital technology 
and content creation. 
Due to open source data being so easily accessible, content was being used freely without 
the necessary consent/permission you would usually require. This is how the creative 
commons license came into place. The creative commons license lets other distribute and 
even build upon your work as long as whoever uses it credits the creator for the original 
creation.

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Unit 3.1

  • 1. Unit 3 – Awareness of converging digital technology in the creative media sector 1.1 – Describe the uses of digital technology within the creative media sector and the relationships this has created between industries in the sector. Mobile phones can be used to listen to music through apps such as Spotify, I player and Youtube. This works the same way with game consoles and certain televisions, for example on the Xbox you have access to other online technologies which allow you to use apps such as Netflix, 4 on demand and BBC Iplayer to name a few. These are all relationships created through convergence. 1.2 – Describe key intellectual property and copyright issues related to digital technology and content creation. Due to open source data being so easily accessible, content was being used freely without the necessary consent/permission you would usually require. This is how the creative commons license came into place. The creative commons license lets other distribute and even build upon your work as long as whoever uses it credits the creator for the original creation.