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New Media


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New Media

  1. 1. © 2008 Lady Joanne Tjahyana, S.Kom
  2. 2. <ul><li>New Media refers to a wide range of changes in media production , distribution , and use . </li></ul><ul><li>( Lister, 2004) </li></ul>
  3. 3. <ul><li>Digitality </li></ul><ul><li>Interactivity </li></ul><ul><li>Hypertextuality </li></ul><ul><li>Dispersal </li></ul><ul><li>Virtuality </li></ul>
  4. 4. <ul><li>Analog : all input data is converted into another physical objects </li></ul><ul><li>Digital : all input data are converted into numbers </li></ul><ul><li>Digitization : The process in which media is made into computer-readable form (Pavlik,2004) </li></ul>
  5. 5. <ul><li>The benefits of digitization: </li></ul><ul><ul><li>Data can be compressed into very small spaces </li></ul></ul><ul><ul><li>Data can be accessed at very high speeds and in non-linear ways </li></ul></ul><ul><ul><li>Data can be manipulated far more easily than analogue forms </li></ul></ul>
  6. 6. <ul><li>Digitization creates the conditions for : </li></ul><ul><ul><li>Inputting very high quantities of data </li></ul></ul><ul><ul><li>Very fast access to that data </li></ul></ul><ul><ul><li>Very high rates of changes of that data </li></ul></ul>
  7. 7. <ul><li>A dialog that occurs between a human and a computer program </li></ul><ul><li>The audience has some measure of control over what media content they see and in what order they see it ( personalized information , clicking ) </li></ul>
  8. 8. <ul><li>Personalization </li></ul><ul><ul><li>The ability of media content producers to provide content that is of interest to a specific user based either on criteria the user has selected , or on automated tracking of their web viewing habits . (Pavlik, 2004) </li></ul></ul>
  9. 9. <ul><li>Hypertextual Navigation </li></ul><ul><ul><li>A text based experience aimed at fining and connecting bits of information </li></ul></ul><ul><li>Immersive Navigation </li></ul><ul><ul><li>To gain access to data and information to navigating representations of space or simulated 3D worlds , that includes the visual and sensory pleasures of spatial exploration. </li></ul></ul>
  10. 10. <ul><li>Registrational Interactivity </li></ul><ul><ul><li>The opportunities that new media texts afford their users to ‘ write back into ’ the text, to add to the text by registering their own messages. </li></ul></ul><ul><li>Interactive Communications </li></ul><ul><ul><li>A context of person to person communications </li></ul></ul>
  11. 11. <ul><li>Hypertext </li></ul><ul><ul><li>a text which provides a network or links to other texts that are ‘ outside, above and beyond ’ itself. (Lister,2004) </li></ul></ul>
  12. 12. <ul><li>Dispersal </li></ul><ul><ul><li>The way in which both the production and distribution of new media have become decentralized , and highly individuated. </li></ul></ul><ul><li>Centralized Vs Dispersed Media distribution system </li></ul><ul><ul><li>Radio and television broadcast networks Vs Computer networks </li></ul></ul>
  13. 13. <ul><li>Consumption meets production = Prosumer (Producer and Customer) </li></ul><ul><li>Prosumer Technologies </li></ul><ul><ul><li>Technologies that enable the user to be both consumer and producer. </li></ul></ul>
  14. 14. <ul><li>Virtuality </li></ul><ul><ul><li>The immersive, interactive experiences provided by new forms of image and simulation technology, and the metaphorical ‘places’ and ‘spaces’ created by or within communication networks (Lister,2004) </li></ul></ul>
  15. 15. <ul><li>Immersive Virtuality </li></ul><ul><ul><li>Visual, tactile and aural experiences </li></ul></ul><ul><ul><li>Senses and consciousness are felt to be in one place ( Virtual world ) </li></ul></ul><ul><ul><li>The body of the user is in the real, physical, and material world. </li></ul></ul>
  16. 16. <ul><li>Communication Networks </li></ul><ul><ul><li>The opportunities for the user to adopt markers of identity ( personality, gender, status, physical attributes ) that differ form their identities in the real, physical and material world. </li></ul></ul><ul><ul><li>The possibility of forming new kinds of association and community which are not dependent upon location , social , and political boundaries . </li></ul></ul>
  17. 17. <ul><li>Lister, Dovey, Giddings, Grant, and Kelly.2003. New Media: A Critical Introduction. London: Routledge. </li></ul><ul><li>Pavlik, McIntosh. 2003. Converging media [-] : an introduction to mass communication. Boston: Pearson Education, 2004. </li></ul><ul><ul><li>. </li></ul></ul>
  18. 18. <ul><li>Prosumer Technology </li></ul><ul><ul><li>Make your own blog (blogspot recommended) </li></ul></ul><ul><li>Virtuality & Communication Networks </li></ul><ul><ul><li>Register to Facebook & add me ( [email_address] ) </li></ul></ul><ul><li>For next week preparation </li></ul><ul><ul><li>Activate your GPRS connection at your cellphone </li></ul></ul>