Dominant Ideologies Intro Unit 1 Representation

1. DOMINANT IDEOLOGIES

2. What are dominant ideologies?
What do most teenagers do with their time / look like / wear / act like?

3. What do most old
women do with their
time / wear / look
like / act?

4. Dominant
Ideologies
in society

5. Dominant
Ideologies
in society
Patriotism
Family
Values
Consumerism
Religion
AgeGender
Class
Politics

6. WHAT is the dominant ideology
regarding women?

7. Aspect of women COSMO DURING
1900’s – 1950’s
COSMO DURING 1970’s -
Now
Beauty / Appearance Full length shots on
cover, quite covered up,
slim but curvy. Lots of
articles about diet being
useful for health
Close up shots on cover,
airbrushed, lots of
articles about diet being
useful for losing weight,
skinny models, size zero
Hobbies & Interests
Relationship Status
Careers

8. DOMINANT IDEOLOGY
• Magazines promote rather than challenge the
dominant ideology because it guarantees
them the biggest possible audience.
• People like to think feel that they are ‘normal’
and so prefer buying magazine aimed at
‘normal’ people as it helps them feel as
though they are fitting in.

9. Film and
TV
Choices
Music
Videos
Adverts
Computer
Games
Newspapers
So magazines can clearly link to dominant ideologies being
supported (women) but what about other areas of the media?

10. Film and
TV
Choices
Music
Videos
Adverts
Computer
Games
Newspapers
So magazines can clearly link to dominant ideologies being
supported (women) but what about other areas of the media?