STTI faced challenges in communicating effectively with its members due to outdated data management practices and lack of email personalization. The document outlines several solutions implemented by STTI to address these issues, including creating an email preference center to allow members to update their communication preferences easily. Other solutions involved standardizing data through regular syncs, using dynamic and relational content to tailor emails, and implementing transactional messaging for automated responses. The solutions aimed to improve data quality, personalization, and the overall member experience.