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Persuasion, Emotion & Trust: The Strategy of Persuasive Design

by User Experience Designer at Brignull Ltd on Aug 18, 2009

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Rob Gilham's presentation for UX Brighton (August 2009) on "Persuasion, Emotion & Trust".

Rob Gilham's presentation for UX Brighton (August 2009) on "Persuasion, Emotion & Trust".

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  • Moonzuk Moonzuk Well... Page 24-25: Medications price and cost of doctor's visit(s), lab tests, insurance co-payment(s), weekly or bi-weekly premiums, etc. THAT is the major factor, not the 'trust to big pharma'.
    If I need a 'pain killer' RIGHT NOW(!!!), I don't give a shit about logotype and colors of the package. And their price tag probably the only one motivation break factor.
    I need to KILL THE ... PAIN. Regardless of recent discoveries by dedicated 'public watchdogs' about 'big pharma's' wrongdoings.

    And 'monetary' motivation ultimately creates search for more 'reasonable' alternatives in every aspect of our lives. So if there cheesy website that presenting simple preventive care methods - user will read, no matter how bad the site typography is or images are crap.
    On another hand if our dedicated user at least aware of what is going to happen once he/she schedule an appointment with a certified 'physician' first, who then will scare to shit that user, but then: op-la, present a 'specialist', who will begin to aggressively drain our pre-cooked user's checking and/or savings account(s). And user does not give a shit about away we 'wisely' planted related information through human visualization pattern. User will believe that the 'specialist' will fix something in his body.
    But wait and see what happened when educated fellow/gal begin to search for the real knowledge.The way we, 'UX Specialists' are designing and carefully positioning pieces of knowledge is NOT IMPORTANT. The IMPORTANT factor is that WE PRESENTING it somehow preferably for FREE. Even in plain textual format with a single 64-color picture.
    So, speaking about that chart, I'd start looking into the real motivation of users, who begin their search for information on the Internet. And that motivation is the key factor. Not our 'smart and trendy' wrapper technics.
    1 year ago
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  • drewknox drewknox Thanks for sharing this deck, Rob. Didja catch that bad typo on slide 13? 2 years ago
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  • robgillham Rob Gillham, Principal Consultant at Foolproof Slightly updated, truncated and arguably more sensible version I gave at City University recently here: http://www.slideshare.net/robgillham/201104019-rgillhampersuasionunbranded 2 years ago
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  • indosurf indosurf nice presentation..

    http://www.homeauvi.com
    4 years ago
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Persuasion, Emotion & Trust: The Strategy of Persuasive Design Persuasion, Emotion & Trust: The Strategy of Persuasive Design Presentation Transcript