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Out of Box Experience Design
Harry Brignull
Pete Gale
Who are these guys?

Harry Brignull:
User Experience Consultant, Madgex


Pete Gale:
Head of User Experience, Cogapp
The problem:
Self Install Broadband
Packages are hard to
install yourself
Which means...


Customers call in for help


Call center costs ramp up


Frustrated customers less likely to renew contra...
Which means...


In this case, good OOBE design isn’t just about
being nice or ‘building a luxury brand’


- its all about...
What’s the problem?




   N.D.F.
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Out Of Box Experience Design

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Out of Box Experience Design: presentation by Harry Brignull & Pete Gale. More info at www.90percentofeverything.com

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Out Of Box Experience Design

  1. 1. Out of Box Experience Design Harry Brignull Pete Gale
  2. 2. Who are these guys? Harry Brignull: User Experience Consultant, Madgex Pete Gale: Head of User Experience, Cogapp
  3. 3. The problem: Self Install Broadband Packages are hard to install yourself
  4. 4. Which means... Customers call in for help Call center costs ramp up Frustrated customers less likely to renew contracts
  5. 5. Which means... In this case, good OOBE design isn’t just about being nice or ‘building a luxury brand’ - its all about reducing costs!
  6. 6. What’s the problem? N.D.F.

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