Out Of Box Experience Design

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Out of Box Experience Design: presentation by Harry Brignull & Pete Gale. More info at www.90percentofeverything.com

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  • Great presentation, especially the images were very well chosen.
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Out Of Box Experience Design

  1. 1. Out of Box Experience Design Harry Brignull Pete Gale
  2. 2. Who are these guys? Harry Brignull: User Experience Consultant, Madgex Pete Gale: Head of User Experience, Cogapp
  3. 3. The problem: Self Install Broadband Packages are hard to install yourself
  4. 4. Which means... Customers call in for help Call center costs ramp up Frustrated customers less likely to renew contracts
  5. 5. Which means... In this case, good OOBE design isn’t just about being nice or ‘building a luxury brand’ - its all about reducing costs!
  6. 6. What’s the problem? N.D.F.

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