Knowledge Management

1. Knowledge Management
By:-
Rishabh
Abhishek
Ashish
Shruti

2. WHAT IS KNOWLEDGE
MANAGEMENT?
 There is no universal definition for knowledge
management
 Process of capturing and making use of a firm’s
collective expertise anywhere in the business
 Part of corporate culture, which supports the
active exchange of information, knowledge &
experiences.
 At its broadest, KM is the ‘process through which
organizations generate value from intellectual and
knowledge based assets’

3. Types Of Knowledge
 Explicit knowledge: It is the visible
knowledge available in the form of letters,
reports, memos, literatures, etc. Explicit
knowledge can be embedded in objects,
rules, systems, methods etc.
 Tacit knowledge: It is highly invisible and
confined in the mind of a person. It is hard to
formalize and therefore, difficult to
communicate to others.

4. The development of Knowledge
Management
 Knowledge began to be viewed as a competitive
asset in the 80s, around the same time that
information explosion started becoming an issue
 The trend was fueled by the development of IT
systems which made it simple to store, display, and
archive classified, indexed information
 The process received a fillip after Drucker (and
others) stressed the role of knowledge as an
organization resource, and Senge popularized
‘learning organizations’
 Seeds of KM may also be found in business
practices like TQM and BPR to which KM is often
compared

5. WHY KNOWLEDGE
MANAGEMENT?
 Sharing knowledge, a company creates exponential
benefits from the knowledge as people learn from it
 Building better sensitivity to “brain drain”
 Reacting instantly to new business opportunities
 Ensuring successful partnering and core
competencies with suppliers, vendors, customers,
and other constituents
 Shortens the learning curve

6. Critical Success Factors For KM
 Corporate Culture
 Motivation and skills
 Promotion by Top Management
 Structure & processes
 Information Technology

7. KM LIFE CYCLE
Four-Process View of KM:
 Capturing – data entry, scanning, voice input,
interviewing, brainstorming
 Organizing – cataloging, indexing, filtering,
linking, codifying
 Refining – contextualizing, collaborating,
contextualizing, collaborating, compacting,
Projecting, mining
 Transfer – flow, sharing, alert, push
RefiningTransfer
OrganizingCapturing

8. CHALLENGES IN BUILDING KM SYSTEMS
 Culture — getting people to share knowledge
 Knowledge evaluation — assessing the worth
of knowledge across the firm
 Knowledge processing — documenting how
decisions are reached
 Knowledge implementation — organizing
knowledge and integrating it with the
processing strategy for final deployment

9. Matching Business Strategy With KM Strategy
Competitive threats;
government regulations;
customer threats
Focus on competitive
advantage, role of IT, and
level of creativity and
knowledge innovation
Quality and reliability
of the infrastructure
and IT staff and
resources
Regarding products or
services, market,
customers, suppliers, etc.
Business
Environment
Strategic
Plan
KM
Strategy
KM
Technology
Impacts
Impacts
Enables
Drives

10. User Interface
(Web browser software installed on each user’s PC)
Authorized access control
(e.g., security, passwords, firewalls, authentication)
Collaborative intelligence and filtering
(intelligent agents, network mining, customization, personalization)
Knowledge-enabling applications
(customized applications, skills directories, videoconferencing, decision support systems,
group decision support systems tools)
Transport
(e-mail, Internet/Web site, TCP/IP protocol to manage traffic flow)
Middleware
(specialized software for network management, security, etc.)
The Physical Layer
(repositories, cables)
Databases
Data warehousing
(data cleansing,
data mining)
Groupware
(document exchange,
collaboration)
Legacy applications
(e.g., payroll)
1
2
3
4
5
6
7
Technical Layer of
the KM System

12. Benefits anticipated
 Increase in collaboration, conversation amongst the employees
 Making the experts expertise available throughout the
organization.
 Reduce loss of intellectual capital from people leaving the
company.
 Reduce cost by decreasing and achieving economies of scale.
 Minimize redundancy of knowledge-based activities
 Increase productivity by making knowledge available more
quickly and easily
 Promote innovations
 Give equal opportunities to all the individuals to express and
share their knowledge.

13. KM Portals Of Some
Companies

14. NASA

15. INFOSYS
Knowledge@Infosys

16. TATA

17. Feedback/Questions