This is the presentation I used for the guest class I taught at the SPECO college for sports marketing and management,
It concerns sports 2.0 and the future of sports media.
17. Active vs passive Improving sports through internet End user is in charge Active athlete own results & activity Passive fan idol’s results & activity
64. About me Gijsbregt Brouwer www.brightguys.nl www.linkedin.com/in/gijsbregt www.marketingfacts.nl/pages/bloggers/#Gijsbregt%20Brouwer Or: google me!