SlideShare a Scribd company logo
1 of 18
Note: Logos captured from official sites.
Technological Capacity and  User Experience of  21 st  Century Sports Media Sophie Yip MSHRM Sr. Human Capital Specialist OBHRIS Inc. 8/3/2008
Existing Research and Opportunity ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Prediction of 21 st  C Sports Media ,[object Object],[object Object],[object Object],[object Object]
Method  ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
SMTU Analysis:  An Innovator’s Scorecard
Sample Evaluation
$0 Quality Pricing Technological Capacity and User Experience Analysis Yahoo! Sports *To be confirmed.
Results  Top 10 Sports Media Ranking with Scores and Rankings by Category Date: May 12th, 2008 Source: OBHRIS Inc. SMTU Ranking SMTU Score Sports Media Business Availability Utility Quality (company and brand) Score Rank Score Rank Score Rank 1 192.5 Fox Sports 62.5 2 80 2 45 2 2 180.5 ESPN on ABC   64.5 1 71 3 40 4 3 180.5 Yahoo! Sports 44 6 85 1 46.5 1 4 173 NBC Sports 61.5 3 69 5 37.5 6 5 152.5 Eurosport 43 7 60 7 44.5 3 6 149 CBS Sports 42.5 8 70 4 31.5 9 7 143.5 BBC Sports 56.5 4 47.5 10 31.5 9 8 143.5 The New York Times Sports 40.5 9 54 9 39.5 5 9 142 AOL Sports 37.5 11 64 6 35.5 7 10 140.5 Sports Illustrated  46 5 55.5 8 34 8
Discussion ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Network ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Courtesy of  GustavoG  on Flickr.
Sports 2.0
Industrial Application ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Availability ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Quality ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Utility (I) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Financials ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],Technology
Contact ,[object Object],[object Object],[object Object]

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2008 Sports Media

  • 1. Note: Logos captured from official sites.
  • 2. Technological Capacity and User Experience of 21 st Century Sports Media Sophie Yip MSHRM Sr. Human Capital Specialist OBHRIS Inc. 8/3/2008
  • 3.
  • 4.
  • 5.
  • 6. SMTU Analysis: An Innovator’s Scorecard
  • 8. $0 Quality Pricing Technological Capacity and User Experience Analysis Yahoo! Sports *To be confirmed.
  • 9. Results Top 10 Sports Media Ranking with Scores and Rankings by Category Date: May 12th, 2008 Source: OBHRIS Inc. SMTU Ranking SMTU Score Sports Media Business Availability Utility Quality (company and brand) Score Rank Score Rank Score Rank 1 192.5 Fox Sports 62.5 2 80 2 45 2 2 180.5 ESPN on ABC   64.5 1 71 3 40 4 3 180.5 Yahoo! Sports 44 6 85 1 46.5 1 4 173 NBC Sports 61.5 3 69 5 37.5 6 5 152.5 Eurosport 43 7 60 7 44.5 3 6 149 CBS Sports 42.5 8 70 4 31.5 9 7 143.5 BBC Sports 56.5 4 47.5 10 31.5 9 8 143.5 The New York Times Sports 40.5 9 54 9 39.5 5 9 142 AOL Sports 37.5 11 64 6 35.5 7 10 140.5 Sports Illustrated  46 5 55.5 8 34 8
  • 10.
  • 11.
  • 13.
  • 14.
  • 15.
  • 16.
  • 17.
  • 18.