6. Agenda
• Mobile explosion stats
• Definitions
• About Socialize
• Where do you want to go?
• How to leverage the mobile channel
• Changing company culture to embrace social (@amandacross17)
• Best practices to empower users (@ruchitarathi)
• Recommendations to ‘clueless management’ (@maxwellhoffmann)
• How to help users who don’t know what to look for (@kitcomgenesis)
• How to address “too much noise” (@contentrulesinc)
• The evolution of your role as content strategists
10. Android Market Share rose from 1.6% to 9.6% in one year (mid 2010)
There are 4.6 Billion cell phones worldwide
Mobile broadband subs increased 600MM to 1 Billion in 2010
90% of US households have a cell phone
Smartphone sales to overtake feature phone sales in 2011
Age 18-24 has 96% wireless penetration
By 2014 data traffic expected to increase by 4,000%
17. The Mobile Pyramid
Rich Experience. Narrow Distribution
Typically limited to smartphones (iPhone, Android, Palm).
Utilizes phone’s features like GPS, accelerometer, address
Functionality (richness of experience)
book, offline access. Great for gaming, social
Apps networking, augmented reality and other rich
applications.
Experience Limited by Browser (some better
than others). Wide Distribution
Mobile Web Mobile banking, airline flight status… most of what you
do on the web, but on the phone.
Limited Experience. Widest Distribution
SMS / Texting Useful for calls to action. Text “HAITI” to 12345.
Distribution (potential audience size)
18. Definitions
• Mobile
• App
• HTML5
• API & SDK
• Gamification
• Social Media
• Augmented Reality
• Social Graph
• Interest Graph
