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NewComm Forum: Building Brands by Kami Huyse and Geoff Livingston

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Geoff Livingston
Geoff Livingston

Presentation given by Kami Huyse and Geoff Livingston on 4/23 at NewComm Forum on building brands through social media.

BusinessTechnology
1 of 25
Building Brands with Social Media Kami Watson Huyse, APR and Geoff Livingston “ Building Blocks” by Redroom Studios, Flickr
Defining Brand ,[object Object],Definition from Building Brands
How Brands Are Defined ,[object Object],[object Object],[object Object],[object Object]
Social Media: Why all the hype? ,[object Object],[object Object]
With Social Media Brand Defined by… ,[object Object],[object Object],[object Object],[object Object]
Social Media’s Impact on Branding ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Integration
The Big Picture ,[object Object],[object Object],[object Object],[object Object],[object Object]
Five Ways to Build a Brand ,[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media In a Larger Communications Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Social Media In a Larger Communications Plan ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Nikon D90
Turning Second Hand Into Vintage
Loyalty Through Engagement ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Dell Learns to Listen
 
Word of Mouth (Viral) ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
www.SeaWorldCoasters.com
 
Contributing to the Community ,[object Object],[object Object],[object Object],[object Object],[object Object]
Image for Radian6
Before Integrating: When in Rome… ,[object Object],[object Object],[object Object]
Four Stages of Engagement I. Listen IV. Evaluate III. Contribute II. Participate
Evaluate ,[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],Geoff Livingston Phone: (703) 647-7513 E-mail: geoff@livingstonbuzz.com Blog: The Buzz Bin Web site: www.livingstonbuzz.com

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NewComm Forum: Building Brands by Kami Huyse and Geoff Livingston