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The Near Future of Media

Thoughts on Near Future Media Trends Including Wearable Tech (Presented to DC Ad Club)

What are the big media trends of 2015 and beyond? Hacks, Instagram for business, analytics, and wearables.

In particular, what can you do about the burgeoning wearable media trend? As we have learned, wearable media is not a home run yet. In fact, only certain types of apps and media seem to work.

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The Near Future of Media

  1. 1. The Near Future of Media
  2. 2. A Brief Introduction
  3. 3. 5) CMOs Demand Smarter Comms
  4. 4. 4) Instagram for Business?
  5. 5. 3) What’s In a Watch? (Our Primary Topic Today)
  6. 6. 2) Vigilante Inspired Crisis
  7. 7. 1) Small Business Exodus from Facebook
  8. 8. MEDIA: Long Term Impact of Wearables (CES 2015)
  9. 9. Wearable Tech Everywhere
  10. 10. We Are in the Awkward Phase
  11. 11. Do I Really Want to Watch a Video on My Watch?!?
  12. 12. Or a Wearable Sensor Ranking my Toe Nail Cutting Habits?
  13. 13. The Challenge of a New Medium
  14. 14. Keys to the Future: Two Things That Work Audio Usefulness
  15. 15. Audio Is Discreet and Convenient
  16. 16. Usefulness Is Contextual or Just Pragmatic
  17. 17. Podcasting May Be the Wearable Silver Bullet
  18. 18. When Do You Experiment?
  19. 19. Measure Customer Behavior to Determine Success
  20. 20. Questions?
  • tomerco1

    Jan. 27, 2015
  • yarono

    Jan. 27, 2015
  • JessicaBates2

    Jan. 14, 2015

Thoughts on Near Future Media Trends Including Wearable Tech (Presented to DC Ad Club) What are the big media trends of 2015 and beyond? Hacks, Instagram for business, analytics, and wearables. In particular, what can you do about the burgeoning wearable media trend? As we have learned, wearable media is not a home run yet. In fact, only certain types of apps and media seem to work.

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