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Social Business Media


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Social Media or Social Business Media? Do you know the difference? Do you advertisers?

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Social Business Media

  1. 1. Social Media Business
  2. 2. <ul><li>Someone </li></ul><ul><li>is </li></ul><ul><li>Talking </li></ul><ul><li>About </li></ul><ul><li>Your Brand </li></ul><ul><li>Right Now </li></ul>
  3. 3. Where? UNLIKELY
  4. 4. <ul><li>Only 10 percent of the 1,400 CIOs interviewed said that their companies allow employees full access to social networks during work hours. source: Robert Half Technology </li></ul>
  5. 5. <ul><li>“ Overall, study participants from mid- to large-sized companies with 100 or more employees were more active users of social media resources for business information.” </li></ul><ul><li>Source: Business Social Media Benchmarking Study </li></ul>Social Business Media
  6. 6. <ul><li>What’s the difference between Social Media and Social Business Media ? </li></ul>Audience
  7. 7. Social Media Isn’t New Max
  8. 8. Today, companies have the potential to reach Thousands, even millions of people in one location But what if the customer you want to reach is in row 262? And, another customer is here And here And there’s a bunch here There’s a few more here
  9. 9. The Key to Social Media is Your Audience
  10. 10. While Max’s social advertising has attracted numerous audiences, he needs to connect with decision-makers in order to make something happen. Decision-makers Larger audience; not decision-makers
  11. 11. Are you going to spend money and time reaching an entire audience with the hope of convincing a few to buy your products?
  12. 12. In fact, are you sure you want to give this many people control of your message?
  13. 13. In fact, are you sure you want to give this many people control of your message? <ul><li>Social Media </li></ul><ul><li>Unknown audience has control of your message </li></ul><ul><li>Often blocked through corporate connections via firewall </li></ul><ul><li>Access is done outside working hours when business is not top of mind </li></ul><ul><li>Participation is predicated on “anything goes” and comments are rarely audited </li></ul>
  14. 14. Cygnus’ Social Business Media Social Business Media is about influence and engagement. Cygnus Business Media’s communities are comprised of like-minded professionals discussing products, issues and brands.
  15. 15. Influence & Engagement Social Business Media Behaviors <ul><li>Most Popular Resources for Business Information </li></ul>Attend Webinars/Podcasts Attend Webinars/Podcasts Business Product Reviews Visit Company/Product Profile Participate in Online Business Communities Read/Download Business- Related Content Subscribe to RSS feed of Business-related sites Use Twitter to find Business Information Social Bookmarking 80% 62.2% 62.1% 51.1% 50.4% 35.4% 29.2% 27.7% Source:
  16. 16. <ul><li>Social Business Media </li></ul><ul><li>Business media has a stake in the success of each industry it serves </li></ul><ul><li>Digital business media can be accessed during working hours; aids in contextual marketing, done in the context of the workplace when the user is thinking about work </li></ul><ul><li>Social Business Media protocol – engaging through a platform that promotes success, opportunities and exchange of ideas </li></ul>
  17. 17. 69 % Podcasts – Offer a high level of engagement, requires program selection and download to separate device Cygnus’ Social Business Media Defined <ul><li>69% Webinars - Provide the highest qualified leads for many clients: </li></ul><ul><ul><li>Two-Tier: Educational that provide CBE credits in various markets; Informational </li></ul></ul>55% Blogs – Interacts with large audience of influentials and decision-makers as an industry expert; products discussed enjoy accepted third-party endorsements 51% Online Business Forums – Brands are discussed, products are endorsed as business professionals share best practices with like-minded members, ie. “social listening” and “crowd sourcing” prominent
  18. 18. Cygnus Business Media’s Social Business Media Platforms Integrated, holistic and cross channel marketing strategy Think like your customer Your customers decide where and how they get in touch Sales shift from selling to buying Social Business Media involves dialogue Anti- broadcast strategy Interaction between brand and customer is more connected Source:
  19. 19. Cygnus’ Social Business Media Makes You Part of the Conversation Cygnus Business Media’s established Social Business Media platforms present an opportunity to influence product purchases through recommendations, increase brand recognition, and reputation. Call us today! Presented by John French, CEO, Cygnus Business Media