2. Social media
Social media are the various forms of user
generated content and the collection of
websites and applications that enable people
to interact and share information online
Social networking sites (Facebook, Twitter,
Myspace)
Blogs (Wordpress)
Video sharing sites (YouTube)
Photo sharing sites (Flickr)
Crowdsourcing (Wikipedia)
User reviews (Amazon, Yelp)
Streaming sites (Ustream)
Social bookmarking (Digg, del.icio.us)
4. Benefits of Social media
Improved customer insights
Better customer service
Cost efficient
Connectivity
Establishing Brand Awareness
Sales
5. Social Media’s
Importance for User
Social media allow users
To have conversations
To share information
To create web content.
communicate with professionals to
tell their need
To feedback about product
6. Social Media’s Importance for marketers
Social media
has opened avenues for marketers
Helps introduce the brand.
Creates a good or bad image about product
Marketers can share a piece of content with the world in seconds
Increases the trustworthiness of a company
Allows company to get personalize their products to their customers
Find customers and builds clientele
to find out what people are saying about them
provides a test audience
7. Social Media and
Business
Social Media
Has tremendous impact on business
helps develop business tactics
shows an opportunity for business to grab
the attention of the customers
builds brand image
shows what are the likes and preferences
of our friends and family
Helps in innovation the product(on
Customer complaint)
Market Research
8. Traditional Marketing and Social Media
Marketing
Traditional Marketing
No longer seem effective
same advertisement repeated
same advertisement strategy
Doesn't help in innovation
No Feedback
Failed on young generation
Social Media Marketing
A new way for business
Advertisement can be changed easily
Innovative advertisement strategy
Help in innovation
Feedback
Effective on young generation
9. Some Facts
The figures shows us the marketing
expenditure for Media Groups long term
client, that Internet/online marketing has the
least amount of expenditure and the most
amount of exposure.
10. Disadvantages of Marketing
A STRATEGIC SHIFT REDUCED CONTROL
OVER CONTENT
BAD PUBLICITY
SPREADS TOO
POOR EXECUTION