This document discusses how social media has impacted business and marketing. It outlines various social media platforms and explains benefits for both users and businesses, including improved customer insights, establishing brand awareness, and market research. The document also compares traditional marketing approaches to social media marketing, noting that social media allows for more innovative strategies, feedback, and is more effective at reaching younger audiences. It provides examples of how businesses can leverage social media to introduce products, build trust, and understand customer preferences.

1. Social Media and Business

2. Social media
Social media are the various forms of user
generated content and the collection of
websites and applications that enable people
to interact and share information online
 Social networking sites (Facebook, Twitter,
Myspace)
 Blogs (Wordpress)
 Video sharing sites (YouTube)
 Photo sharing sites (Flickr)
 Crowdsourcing (Wikipedia)
 User reviews (Amazon, Yelp)
 Streaming sites (Ustream)
 Social bookmarking (Digg, del.icio.us)

3. Before Social
Media

4. Benefits of Social media
 Improved customer insights
 Better customer service
 Cost efficient
 Connectivity
 Establishing Brand Awareness
 Sales

5. Social Media’s
Importance for User
 Social media allow users
 To have conversations
 To share information
 To create web content.
 communicate with professionals to
tell their need
 To feedback about product

6. Social Media’s Importance for marketers
Social media
 has opened avenues for marketers
 Helps introduce the brand.
 Creates a good or bad image about product
 Marketers can share a piece of content with the world in seconds
 Increases the trustworthiness of a company
 Allows company to get personalize their products to their customers
 Find customers and builds clientele
 to find out what people are saying about them
 provides a test audience

7. Social Media and
Business
Social Media
 Has tremendous impact on business
 helps develop business tactics
 shows an opportunity for business to grab
the attention of the customers
 builds brand image
 shows what are the likes and preferences
of our friends and family
 Helps in innovation the product(on
Customer complaint)
 Market Research

8. Traditional Marketing and Social Media
Marketing
Traditional Marketing
 No longer seem effective
 same advertisement repeated
 same advertisement strategy
 Doesn't help in innovation
 No Feedback
 Failed on young generation
Social Media Marketing
 A new way for business
 Advertisement can be changed easily
 Innovative advertisement strategy
 Help in innovation
 Feedback
 Effective on young generation

9. Some Facts
 The figures shows us the marketing
expenditure for Media Groups long term
client, that Internet/online marketing has the
least amount of expenditure and the most
amount of exposure.

10. Disadvantages of Marketing
A STRATEGIC SHIFT REDUCED CONTROL
OVER CONTENT
BAD PUBLICITY
SPREADS TOO
POOR EXECUTION