Social Media Strategy for NPOs<br />Based on Geoff Livingston’s forthcoming book, <br />Welcome to the Fifth Estate<br />1...
Strategies Achieve Goals<br />2<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
Marketing and Fundraising Requires Differentiation<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />3<br />
What Differentiates Social Entrepreneurs<br />Commitment to change the world<br />Unique entrepreneurial vision on how to ...
AshokaChangemakers Experience<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />5<br />
Exercise:  How Are You Different?<br />6<br />
Woolly Separates Itself in DC<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />7<br />
Strategy 1: Participation w/ People<br />8<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
The End of Siloed Approaches <br />9<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
Direct Interaction & Engagement<br />10<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
Strategy 2: Use Content to Serve<br />11<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
Social Media Inform/Engage Stakeholders<br />12<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
Use Social Networks to Bring Them Home<br />13<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
Strategy 3:  Engage Influencers<br />14<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
Engaging On Their Terms<br />15<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
Embrace Free Agents<br />16<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
Strategy 4: Empowerment<br />17<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
Empowerment and Crowdsourcing<br />18<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
Crowdsourcing Can Be Fun, But Requires Work<br />19<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
Tactical Engagement: It’s the People!<br />20<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
Exercise: What Strategy Will Deliver the Right Results? <br />21<br />
Measure and Adapt<br />22<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
Prepare for Fluid Movement Over Time<br />23<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
Questions?<br />February 15, 2011<br />Social Media, a Duel Edged Sword<br />24<br />
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Strategy Session for TBA

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  • How do investors make smart choices without data or measuring tools? Answer: They can&apos;t. So the Acumen Fund, led by CEO Jacqueline Novogratz, is launching Pulse, its portfolio data management system for donors and philanthropic investors. Developed with Google engineers&apos; pro bono support, Pulse standardizes social and financial metrics, allowing donors to compare the impact of different projects they support -- say, the $1 million for mosquito nets versus the $1 million for a clean-water project. &quot;If what we are doing is a real innovation in philanthropy and development assistance, then we should have evidence,&quot; CIO Brian Trelstad explained in the MIT journal Innovations. The second phase of Pulse, launching in July 2009, will pool data across institutions, allowing an unprecedented level of comparison.
  • Lessons from Bill McKinnon articles
  • MOMA Example
  • Strategy Session for TBA

    1. 1. Social Media Strategy for NPOs<br />Based on Geoff Livingston’s forthcoming book, <br />Welcome to the Fifth Estate<br />1<br />(c) 2010 Zoetica, LLC. <br />http://zoeticamedia.com<br />
    2. 2. Strategies Achieve Goals<br />2<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    3. 3. Marketing and Fundraising Requires Differentiation<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />3<br />
    4. 4. What Differentiates Social Entrepreneurs<br />Commitment to change the world<br />Unique entrepreneurial vision on how to affect the change<br />Solution carves a unique niche<br />Financially sustainable while delivering actual social change<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />4<br />
    5. 5. AshokaChangemakers Experience<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />5<br />
    6. 6. Exercise: How Are You Different?<br />6<br />
    7. 7. Woolly Separates Itself in DC<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />7<br />
    8. 8. Strategy 1: Participation w/ People<br />8<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    9. 9. The End of Siloed Approaches <br />9<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    10. 10. Direct Interaction & Engagement<br />10<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    11. 11. Strategy 2: Use Content to Serve<br />11<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    12. 12. Social Media Inform/Engage Stakeholders<br />12<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    13. 13. Use Social Networks to Bring Them Home<br />13<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    14. 14. Strategy 3: Engage Influencers<br />14<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    15. 15. Engaging On Their Terms<br />15<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    16. 16. Embrace Free Agents<br />16<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    17. 17. Strategy 4: Empowerment<br />17<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    18. 18. Empowerment and Crowdsourcing<br />18<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    19. 19. Crowdsourcing Can Be Fun, But Requires Work<br />19<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    20. 20. Tactical Engagement: It’s the People!<br />20<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    21. 21. Exercise: What Strategy Will Deliver the Right Results? <br />21<br />
    22. 22. Measure and Adapt<br />22<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    23. 23. Prepare for Fluid Movement Over Time<br />23<br />(c) Zoetica, LLC. http://zoeticamedia.com<br />
    24. 24. Questions?<br />February 15, 2011<br />Social Media, a Duel Edged Sword<br />24<br />

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