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Ads on Edge

by Geert Desager on Nov 04, 2008

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Excellent presentation from the sales guys from the Economist!

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Excellent presentation from the sales guys from the Economist!

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advertising marketing recession ads economist brand edge branding on crisis media ad: downturn crise trends new propaganda ideas visual social strategy publicité theeconomist design sales web2.0 presentation design economy werbung inspiration

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1–10 of 22 previous next Post a comment

  • legacyproductions1 The Legacy Productions at The Legacy Productions Well done brand message in a recession. This should be a presentation in every corporate stockholder meeting as item 1. 2 years ago Reply
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  • guest33961b8 guest33961b8 Good visual presentation. A brand is only good if it reached its intended market. If no one knows about you, No one know about your brand. Custom Refrigerator Magnets 3 years ago Reply
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  • guest5f2a25f4 guest5f2a25f4 Yeah because online is a pefect measurable medium. Who are you kidding? I work in online. I used to work in print. Spiders, crawlers, multiple PC's (counting multiple uniques), cookie tracking etc. None of it is accurate. It's just 'better' than research.

    How do perople know what to type in a search engine? Were they born with that knowledge? Or did they learn / discover it?

    It's not about on and off line. It's about learning and finding. It's about intent. It's about brand creation. It's about lots of things and lots of media Various media channels have a different place in the marketing list. It's not on vs offline.     3 years ago Reply
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  • guest7e5aad guest7e5aad I thought this was good until they started knocking the very media they are using to get their message out there. Trying to pull advertisers back to print is ok , but don't make yourself look stupid in the process. The Economist should embrace technology and not resist it. If you are not Brand Building online you are DEAD MEAT. Make print media measurable and accountable like web marketing is then come back and pitch your Brand Building print media only view to us.
    The other areas covered about the recession etc are excellent!
    Very nice job and lovely web presentation all the same ;)

    Lee McClelland
    http://leemcclelland.blogspot.com     3 years ago Reply
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  • msubasi Mehmet Subasi , Managing Director at Vodaco Marketing Strategies It's a nice presentation; good visuals and good points on advertising in downturn. However, the comments on online marketing and print being accountable through research are rather pathetic. 3 years ago Reply
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  • salonisingh Saloni Singh , Founder and Innovation Artist at Marketing Unplugged AWESOME presentation. Thanks for sharing! 3 years ago Reply
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  • massimoburgio Massimo Burgio , Search + Social Media Chief Strategist at Global Search Interactive / SEMPO This is a great presentation - thanks for sharing!

    I actually presented it as case of the month on my blog http://www.globalsearchinteractive.net/2009/01/13/recession-strategies-online-advertising-and-a-very-good-powerpoint-design/ and also used the silhouette of the head for another presentation of mine, of course available here on Slideshare http://www.slideshare.net/massimoburgio/massimo-burgio-sempo-search-congress-barcelona-presentation

    Very good job, thanks again for sharing and inspiring -
    Massimo     3 years ago Reply
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  • bartfets bartfets I agree with a lot on the presentation. But I think it's kind of biased and somehow radical. I also think it's not time to stop advertising, but I would not leave new/social media in the shadow. They might be pretty powerful at a moment like this - engaging people, not only keeping it all in philosophical terms. 3 years ago Reply
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  • ronnestam Johan Ronnestam , Founder, creative and consultant at Ronnestam Innovative Communication Of course they-re missing the point with online marketing - they're selling offline... 3 years ago Reply
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  • DavidMacGregor DavidMacGregor It's a great presentation but marred by the bias of the Economist as a print title. The obvious objective of the presentation isn't to objectivily discuss the issue but to sell more space in the magazine.

    Unfortunately the line between 'church and state', advertising and editorial.

    Ah, the power of a powerbrand.     3 years ago Reply
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Ads on Edge — Presentation Transcript