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The document discusses 4 reasons why clients should not cut their marketing budgets during an economic recession. 1) Marketing helps a company survive a recession rather than being a budget to cut. 2) Short term cuts can hurt long term sales and brand recognition. 3) It can seriously damage a brand. 4) It is a opportunity to gain market share from competitors who are cutting their budgets. The document also discusses how marketing should shift focus to accountable and online media during a recession.
