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27 comments

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+ guest52f1e4 6 months ago
A little more work and you could sell this as an e-book. I can help: pdrockton@aol.com

Budgeting,Credit Repair,Resumes: http://www.moneyteachers.org
Conspiracy Blog: http://deadmanmusings.blogspot.com
+ guest33961b8 6 months ago
Good visual presentation. A brand is only good if it reached its intended market. If no one knows about you, No one know about your brand. Custom Refrigerator Magnets
+ guest5f2a25f4 7 months ago
Yeah because online is a pefect measurable medium. Who are you kidding? I work in online. I used to work in print. Spiders, crawlers, multiple PC’s (counting multiple uniques), cookie tracking etc. None of it is accurate. It’s just 'better' than research.

How do perople know what to type in a search engine? Were they born with that knowledge? Or did they learn / discover it?

It’s not about on and off line. It’s about learning and finding. It’s about intent. It’s about brand creation. It’s about lots of things and lots of media Various media channels have a different place in the marketing list. It’s not on vs offline.
+ guest7e5aad 7 months ago
I thought this was good until they started knocking the very media they are using to get their message out there. Trying to pull advertisers back to print is ok , but don’t make yourself look stupid in the process. The Economist should embrace technology and not resist it. If you are not Brand Building online you are DEAD MEAT. Make print media measurable and accountable like web marketing is then come back and pitch your Brand Building print media only view to us.
The other areas covered about the recession etc are excellent!
Very nice job and lovely web presentation all the same ;)

Lee McClelland
http://leemcclelland.blogspot.com
+ Mehmet Subasi 8 months ago
It’s a nice presentation; good visuals and good points on advertising in downturn. However, the comments on online marketing and print being accountable through research are rather pathetic.
+ salonisingh 9 months ago
AWESOME presentation. Thanks for sharing!
+ Massimo Burgio 9 months ago
This is a great presentation - thanks for sharing!

I actually presented it as case of the month on my blog http://www.globalsearchinteractive.net/2009/01/13/recession-strategies-online-advertising-and-a-very-good-powerpoint-design/ and also used the silhouette of the head for another presentation of mine, of course available here on Slideshare http://www.slideshare.net/massimoburgio/massimo-burgio-sempo-search-congress-barcelona-presentation

Very good job, thanks again for sharing and inspiring -
Massimo
+ bartfets 9 months ago
I agree with a lot on the presentation. But I think it’s kind of biased and somehow radical. I also think it’s not time to stop advertising, but I would not leave new/social media in the shadow. They might be pretty powerful at a moment like this - engaging people, not only keeping it all in philosophical terms.
+ guest7066 10 months ago
Advertising online doesn’t always mean sacrificing brand -- Display advertising, content-driven affiliate marketing, email marketing and results-oriented campaigns which drive to a brand-driven landing page all promote brand and targeted, accountable ROI. For those marketers who seek to build brands AND revenue, I suggest researching Cost-Per-Action (CPA) mareketing. One of the leaders in this arena is Hydra. Check out www.hydranetwork.com
+ Johan Ronnestam 10 months ago
Of course they-re missing the point with online marketing - they’re selling offline...

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