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3 C o m m o n F l a w s i n S a l e s E n a b l e m e n t P r o g ra m s
A n d H o w Te c h n o l o g y C a n F i x T h e m
Fix It
With Sales Enablement Technology
-2016 Sales Enablement Study
C S O I n s i g h t s
More than half of all companies
will implement sales enablement
by the end of 2017.“
”
But not all of these programs
will succeed.
of the time,
sales enablement
programs fail.
56%
Often technology is the
missing link in sales
enablement
According to Aberdeen sales teams are
62% more likely to achieve quota with
sales enablement technology.
Here are 3 ways
sales enablement
programs fail
And how to fix them with technology
3
The Fail:
Content Misses its Mark
Align content with the buyer’s journey and
the sales rep’s process or risk irrelevance.
The Fix:
Big Data Analytics
Analytics help sales enablement teams
understand buyer behavior, measure the
impact of tools and track usage rates.
The Fail:
Access Denied
It can be impossible or unsafe for
mobile sales reps to connect to the
network sometimes.
The Fix:
Mobile & Offline Access
Content delivery technologies can now
make up-to-the-minute content available
to mobile and offline employees.
The Fail:
Untapped resources
90% of marketing content goes
unused by sales reps.
The Fix:
Search and Social
Predictive search guides reps to tools
they did not know existed. Social
networks help teams share knowledge.
Link Up.
The best sales coaches, trainers and
content marketers can fail at sales
enablement without the right technology.
Find the missing link
with Content Raven

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3 Common Sales Enablement Flaws & How to Fix Them

  • 1. 3 C o m m o n F l a w s i n S a l e s E n a b l e m e n t P r o g ra m s A n d H o w Te c h n o l o g y C a n F i x T h e m Fix It With Sales Enablement Technology
  • 2. -2016 Sales Enablement Study C S O I n s i g h t s More than half of all companies will implement sales enablement by the end of 2017.“ ”
  • 3. But not all of these programs will succeed. of the time, sales enablement programs fail. 56%
  • 4. Often technology is the missing link in sales enablement According to Aberdeen sales teams are 62% more likely to achieve quota with sales enablement technology.
  • 5. Here are 3 ways sales enablement programs fail And how to fix them with technology 3
  • 6. The Fail: Content Misses its Mark Align content with the buyer’s journey and the sales rep’s process or risk irrelevance.
  • 7. The Fix: Big Data Analytics Analytics help sales enablement teams understand buyer behavior, measure the impact of tools and track usage rates.
  • 8. The Fail: Access Denied It can be impossible or unsafe for mobile sales reps to connect to the network sometimes.
  • 9. The Fix: Mobile & Offline Access Content delivery technologies can now make up-to-the-minute content available to mobile and offline employees.
  • 10. The Fail: Untapped resources 90% of marketing content goes unused by sales reps.
  • 11. The Fix: Search and Social Predictive search guides reps to tools they did not know existed. Social networks help teams share knowledge.
  • 12. Link Up. The best sales coaches, trainers and content marketers can fail at sales enablement without the right technology. Find the missing link with Content Raven