More than half of all companies will implement sales enablement by the end of 2017, but more often than not, these programs will fail. This guide will provide insight into 3 ways sales enablement programs fail and how technology can fix them.
Real time marketing definition
Real time marketing examples
Benefits and risks of realtime marketing
Preparation and execution of realtime marketing
Future of realtime marketing
How a Killer Customer Experience Drove One of IBM's Most Successful Global La...Taylor Stockwell
Buying habits changed drastically over the past decade. An explosion of digital channels gave customers unprecedented control over their journey to purchase, disrupting every industry and function. To keep up, marketers scrambled to adopt the right technologies and programs, making managing the customer experience increasingly complex.
But the key to success in this complicated landscape is rooted in a core marketing principle: understanding and connecting with your audience — as real people. Today’s marketers must elevate campaigns beyond touch points, and focus on delivering consistent, powerful customer experiences and relevant, optimized content journeys.
Join Taylor Stockwell at the SiriusDecisions Summit to discover the digital framework that powered one of IBM’s most successful global digital launches, the role cognitive marketing will play in creating effective, content rich customer experiences, and why Kapost became a strategic component of the team’s success.
Key Takeaways
- How do you create a digital and content framework that can scale globally, but enable you to react locally with agility?
- How do you leverage cross-team coordination to deliver an exceptional customer experience?
- How will cognitive capabilities impact a marketer’s ability to drive better customer experiences?
Gold in your inbox - Is your email strategy future-proof? Michelle Dassen
What’s new, what’s trending?
Is GDPR about to be a huge pain in the butt?
Michelle Dassen takes you on an adventure booming with opportunities, achievable goals and tips&tricks to overcome any difficulties. Automation, segmentation and measuring are the key verbs in her story.
Email Barometer: mapping out the email marketing strategy of Belgian email marketers for 2017.
Marketing trends for 2016 part 3 of 3. Looking at the trends: know your technology, spend wisely and think beyond consumerism. With an overview of Periscope and Snapchat.
The focus, now more than ever, is on the customer and combining A/B testing and personalization will create a better experience. 2 key digital strategies that will impact eCommerce retailers in 2016 and beyond.
Metrics-driven Demand Generation in an Increasingly Multichannel World.Anametrix
Pelin Thorogood, Anametrix’s CMO and Executive-in-Residence at Cornell’s Johnson Graduate School of Management, will discuss “Metrics-driven Demand Generation in an Increasingly Multichannel World.” She’ll share the most effective tools and tactics to optimize your entire customer cycle from reach, acquisition, and conversion through retention. With these insights, you’ll answer questions like:
How effectively do your marketing efforts achieve your business objectives?
How do you monitor, measure and maximize the effectiveness of each marketing channel and program?
How much is earned media supporting your paid marketing efforts?
How can a metrics-driven demand-gen engine improve lifetime customer value and transform your marketing into a predictable revenue driver?
Real time marketing definition
Real time marketing examples
Benefits and risks of realtime marketing
Preparation and execution of realtime marketing
Future of realtime marketing
How a Killer Customer Experience Drove One of IBM's Most Successful Global La...Taylor Stockwell
Buying habits changed drastically over the past decade. An explosion of digital channels gave customers unprecedented control over their journey to purchase, disrupting every industry and function. To keep up, marketers scrambled to adopt the right technologies and programs, making managing the customer experience increasingly complex.
But the key to success in this complicated landscape is rooted in a core marketing principle: understanding and connecting with your audience — as real people. Today’s marketers must elevate campaigns beyond touch points, and focus on delivering consistent, powerful customer experiences and relevant, optimized content journeys.
Join Taylor Stockwell at the SiriusDecisions Summit to discover the digital framework that powered one of IBM’s most successful global digital launches, the role cognitive marketing will play in creating effective, content rich customer experiences, and why Kapost became a strategic component of the team’s success.
Key Takeaways
- How do you create a digital and content framework that can scale globally, but enable you to react locally with agility?
- How do you leverage cross-team coordination to deliver an exceptional customer experience?
- How will cognitive capabilities impact a marketer’s ability to drive better customer experiences?
Gold in your inbox - Is your email strategy future-proof? Michelle Dassen
What’s new, what’s trending?
Is GDPR about to be a huge pain in the butt?
Michelle Dassen takes you on an adventure booming with opportunities, achievable goals and tips&tricks to overcome any difficulties. Automation, segmentation and measuring are the key verbs in her story.
Email Barometer: mapping out the email marketing strategy of Belgian email marketers for 2017.
Marketing trends for 2016 part 3 of 3. Looking at the trends: know your technology, spend wisely and think beyond consumerism. With an overview of Periscope and Snapchat.
The focus, now more than ever, is on the customer and combining A/B testing and personalization will create a better experience. 2 key digital strategies that will impact eCommerce retailers in 2016 and beyond.
Metrics-driven Demand Generation in an Increasingly Multichannel World.Anametrix
Pelin Thorogood, Anametrix’s CMO and Executive-in-Residence at Cornell’s Johnson Graduate School of Management, will discuss “Metrics-driven Demand Generation in an Increasingly Multichannel World.” She’ll share the most effective tools and tactics to optimize your entire customer cycle from reach, acquisition, and conversion through retention. With these insights, you’ll answer questions like:
How effectively do your marketing efforts achieve your business objectives?
How do you monitor, measure and maximize the effectiveness of each marketing channel and program?
How much is earned media supporting your paid marketing efforts?
How can a metrics-driven demand-gen engine improve lifetime customer value and transform your marketing into a predictable revenue driver?
SMS & Marketing Automation Implementation Case Study - ADMA Techmix - June 2016Greg Beazley
An implementation case study of SMS and Marketing Automation at News Corp Australia.
- Why SMS & Marketing Automation
- Case Studies
- What's next?
- Keep in mind...
- 3 Key Takeaways
This presentation was prepared for and presented at the ADMA Techmix (http://www.admatechmix.com.au/), 24 June 2016.
Have you been facing challenges with making your texts more personalized and less bland conversational? Don’t let the customers feel detached resulting in your SMS campaigns being neglected. This guide uncovers techniques you’ll need to optimize your SMS marketing campaigns thoroughly with 100% success.
The state of conversion rate optimisation 2019 [updated]Host Digital
A year of awakening? Despite the strong business case for making website improvements that maximise revenue, core challenges preventing many companies taking CRO to the next level.
Industrial Strength Reputation Monitoring and Management presentation from Pubcon 2009 by Brian Chapppell. View and download the infographic used in the preso. here: http://www.ignitesocialmedia.com/social-media-monitoring-funnel/
Most marketers rely on intuition rather than data-driven decision making, with only 20% of Fortune 1000 companies relying heavily on data. When tested on basic statistical questions, only 5% of marketers owned a statistics textbook and around half answered all questions incorrectly. While big data is driving decision making away from gut feelings, marketers generally lack the statistical aptitude to properly analyze and apply data. This can lead them to get dangerously distracted by irrelevant data and constantly change projects without achieving results. Successful marketers focus on higher-order goals and can filter out irrelevant noise in the data, though only about 10% have this ability. Managers need to guide their teams to properly use data in decision making and focus on important metrics like
Newsletters or Emails: Which Choice Is Better For Your Business?Jan Sandhouse Hurst
Looking at ways to communicate with your audience in ways that will build stronger relationships and boost the effectiveness of your communications? Then you should be considering both newsletters and emails. The answer may surprise you.
We wanted to provide you with an easy-to-read cheat sheet that you can reference when planning your email programs. Learn how much time your peers spend strategizing, what marketers are testing most in their emails, the perfect time to send, and why marketers should design emails that are optimized for smart phones.
State of the Industry Research with Pulsepoint: The Future of Programmatic - ...Digiday
The document discusses the future of programmatic advertising and content marketing. It reports that according to a survey, 83% of respondents believe that content marketing will go programmatic by 2017. Additionally, 71% of respondents think that programmatic technology best supports mid-upper funnel marketing objectives. As more money moves into programmatic, campaign objectives will shift up the marketing funnel and will demand more high impact creatives.
The state of conversion rate optimisation 2020Host Digital
A year of awakening? Despite the strong business case for making website improvements that maximise revenue, core challenges preventing many companies taking C…
Sateja Parulekar - Let's Get Personal: 7 Steps to Build 1:1 Relationships Wit...Julia Grosman
The document provides seven steps for building 1:1 relationships with email marketing: 1) Evaluate your marketing technology stack, 2) Choose a customer master database, 3) Enrich customer data with integrations, 4) Map out a segmented email strategy, 5) Deliver targeted content to drive desired behaviors, 6) Be thoughtful about when and how emails are sent, and 7) Measure, optimize, and iterate email campaigns. It also provides examples of how companies like SXSW, Chandon, HuffPost, and Flight Centre implement personalized email strategies to increase engagement, click-through rates, and sales.
Brian Honigman - When Your Marketing Feels Too Much Like Marketing: Practice ...Julia Grosman
The document discusses practicing moderation in marketing by tying tactics back to company purpose, adding variety to diversify marketing bets, and relying on data and intuition to inform decisions. Specifically, it recommends mapping tactics to a company's purpose and strategy using the "golden circle" framework, making a few strategic marketing bets across different channels and tactics, and using data analysis and stakeholder coordination to inform intuitive decision making. The overall message is that marketing should be purposeful, varied, and informed by both analytics and human judgment to avoid diminishing returns.
Measuring The Impact Of Social NetworkingTWO Social
The document discusses measuring the success of social networking and word-of-mouth marketing. It suggests that while most CEOs believe customers love their products, only a small percentage of customers actually agree. It then presents the Net Promoter Score as a method to track how many customers would recommend a product to friends through asking a single question, in order to better measure word-of-mouth and social networking impact. The Net Promoter Score produces a clear measure of a product's performance based on consumer feedback.
3 Steps to Building a Killer Marketing StrategyMK Getler
As the marketplace broadens, there is a growing divide between the companies that execute effective marketing strategies and those that do not. Bridge that gap and build a marketing machine for your company that drives results. Enjoy this webinar just for HubSpot Customers to dissect the 3 essential steps to driving results from your marketing initiatives.
- Learn how to analyze data and extract insights that will drive strategy.
- Explore the HubSpot tools that will unlock what is, or is not, working with your marketing.
- Strengthen your strategy with setting goals and planning.
- Accelerate your performance with unified campaigns and HubSpot Academy Projects.
Sundance Marketing Solutions is a marketing communications company that specializes in print, digital, multi-channel and mobile marketing. The presentation discusses how multi-channel marketing that is personalized, leverages multiple media, and responds in real-time can cut through the noise and improve conversion rates by 56-500% with a 7-34% increase in sales over traditional approaches. It also highlights how tracking and analytics for QR codes can maximize marketing spend and prove return on investment.
We all know that in almost all aspects of life quality trumps quantity. So why does this not ring true with marketers and their leads? B2B Marketing teamed up with The Telemarketing Company to explore the lead-related challenges facing senior marketers today, and consider how they might get back on track.
The document discusses best practices for lead generation and management. It outlines problems with current lead processes like lack of standard definitions and focus on quantity over quality. This costs companies in terms of lower quota attainment. The solution is to better qualify leads with attributes like decision makers identified and critical issues validated. Companies should also give sales fewer but higher quality leads, nurture long-term leads, and use multi-touch marketing processes to drive results. Taking actions like agreeing on lead definitions and metrics can help align sales and marketing to improve revenues and profits.
Business To Business Marketers: B2B Dating Rules From the Field TWG PresentationBrainrider B2B Marketing
The document discusses marketing strategies using dating as an analogy. It provides 5 rules for marketing based on dating: 1) work from understanding customers' interests rather than pushing your products, 2) focus on customers not yourself, 3) don't rush relationships with customers, 4) socialize more by engaging with customers, and 5) don't guess what customers want but understand it from their activities. The overall message is that marketing should focus on learning what customers want to know and using that to create more customers.
Email marketing is a key component of web strategy and can optimize various aspects of a typical business algorithm. It allows businesses to be proactively outbound and easily measure results by focusing email marketing on target audiences. Email automation can optimize lead generation, sales processes, customer retention, and upselling through features like drip campaigns, triggers based on user actions, product updates, and referral programs. Testing is important, such as A/B split testing subject lines and monitoring results over time.
General Motors Stamping Plant Redevelopmentdlliggett
The document summarizes a creative project exploring building typologies for a proposed mixed-use development called South Street Square on the site of a former GM stamping facility in Indianapolis. The project explores seven building typologies - terrace homes, plex units, courtyards, apartments, townhomes, shop homes, and mews - that would create a diverse, walkable urban neighborhood with affordable and market-rate housing options. Standards are established for density, height, setbacks, parking, and ground floor transparency to guide development of the typologies into a cohesive neighborhood that supports sustainability and activates the public realm.
This document provides an overview of an investment committee and their investment process. It describes their use of sophisticated software and research to construct portfolios tailored to client risk profiles. Key aspects of their process include client risk profiling, strategic and tactical asset allocation, fund selection, and ongoing portfolio monitoring and reviews. Their goal is to provide a structured, disciplined process with transparent fees and competitive performance.
SMS & Marketing Automation Implementation Case Study - ADMA Techmix - June 2016Greg Beazley
An implementation case study of SMS and Marketing Automation at News Corp Australia.
- Why SMS & Marketing Automation
- Case Studies
- What's next?
- Keep in mind...
- 3 Key Takeaways
This presentation was prepared for and presented at the ADMA Techmix (http://www.admatechmix.com.au/), 24 June 2016.
Have you been facing challenges with making your texts more personalized and less bland conversational? Don’t let the customers feel detached resulting in your SMS campaigns being neglected. This guide uncovers techniques you’ll need to optimize your SMS marketing campaigns thoroughly with 100% success.
The state of conversion rate optimisation 2019 [updated]Host Digital
A year of awakening? Despite the strong business case for making website improvements that maximise revenue, core challenges preventing many companies taking CRO to the next level.
Industrial Strength Reputation Monitoring and Management presentation from Pubcon 2009 by Brian Chapppell. View and download the infographic used in the preso. here: http://www.ignitesocialmedia.com/social-media-monitoring-funnel/
Most marketers rely on intuition rather than data-driven decision making, with only 20% of Fortune 1000 companies relying heavily on data. When tested on basic statistical questions, only 5% of marketers owned a statistics textbook and around half answered all questions incorrectly. While big data is driving decision making away from gut feelings, marketers generally lack the statistical aptitude to properly analyze and apply data. This can lead them to get dangerously distracted by irrelevant data and constantly change projects without achieving results. Successful marketers focus on higher-order goals and can filter out irrelevant noise in the data, though only about 10% have this ability. Managers need to guide their teams to properly use data in decision making and focus on important metrics like
Newsletters or Emails: Which Choice Is Better For Your Business?Jan Sandhouse Hurst
Looking at ways to communicate with your audience in ways that will build stronger relationships and boost the effectiveness of your communications? Then you should be considering both newsletters and emails. The answer may surprise you.
We wanted to provide you with an easy-to-read cheat sheet that you can reference when planning your email programs. Learn how much time your peers spend strategizing, what marketers are testing most in their emails, the perfect time to send, and why marketers should design emails that are optimized for smart phones.
State of the Industry Research with Pulsepoint: The Future of Programmatic - ...Digiday
The document discusses the future of programmatic advertising and content marketing. It reports that according to a survey, 83% of respondents believe that content marketing will go programmatic by 2017. Additionally, 71% of respondents think that programmatic technology best supports mid-upper funnel marketing objectives. As more money moves into programmatic, campaign objectives will shift up the marketing funnel and will demand more high impact creatives.
The state of conversion rate optimisation 2020Host Digital
A year of awakening? Despite the strong business case for making website improvements that maximise revenue, core challenges preventing many companies taking C…
Sateja Parulekar - Let's Get Personal: 7 Steps to Build 1:1 Relationships Wit...Julia Grosman
The document provides seven steps for building 1:1 relationships with email marketing: 1) Evaluate your marketing technology stack, 2) Choose a customer master database, 3) Enrich customer data with integrations, 4) Map out a segmented email strategy, 5) Deliver targeted content to drive desired behaviors, 6) Be thoughtful about when and how emails are sent, and 7) Measure, optimize, and iterate email campaigns. It also provides examples of how companies like SXSW, Chandon, HuffPost, and Flight Centre implement personalized email strategies to increase engagement, click-through rates, and sales.
Brian Honigman - When Your Marketing Feels Too Much Like Marketing: Practice ...Julia Grosman
The document discusses practicing moderation in marketing by tying tactics back to company purpose, adding variety to diversify marketing bets, and relying on data and intuition to inform decisions. Specifically, it recommends mapping tactics to a company's purpose and strategy using the "golden circle" framework, making a few strategic marketing bets across different channels and tactics, and using data analysis and stakeholder coordination to inform intuitive decision making. The overall message is that marketing should be purposeful, varied, and informed by both analytics and human judgment to avoid diminishing returns.
Measuring The Impact Of Social NetworkingTWO Social
The document discusses measuring the success of social networking and word-of-mouth marketing. It suggests that while most CEOs believe customers love their products, only a small percentage of customers actually agree. It then presents the Net Promoter Score as a method to track how many customers would recommend a product to friends through asking a single question, in order to better measure word-of-mouth and social networking impact. The Net Promoter Score produces a clear measure of a product's performance based on consumer feedback.
3 Steps to Building a Killer Marketing StrategyMK Getler
As the marketplace broadens, there is a growing divide between the companies that execute effective marketing strategies and those that do not. Bridge that gap and build a marketing machine for your company that drives results. Enjoy this webinar just for HubSpot Customers to dissect the 3 essential steps to driving results from your marketing initiatives.
- Learn how to analyze data and extract insights that will drive strategy.
- Explore the HubSpot tools that will unlock what is, or is not, working with your marketing.
- Strengthen your strategy with setting goals and planning.
- Accelerate your performance with unified campaigns and HubSpot Academy Projects.
Sundance Marketing Solutions is a marketing communications company that specializes in print, digital, multi-channel and mobile marketing. The presentation discusses how multi-channel marketing that is personalized, leverages multiple media, and responds in real-time can cut through the noise and improve conversion rates by 56-500% with a 7-34% increase in sales over traditional approaches. It also highlights how tracking and analytics for QR codes can maximize marketing spend and prove return on investment.
We all know that in almost all aspects of life quality trumps quantity. So why does this not ring true with marketers and their leads? B2B Marketing teamed up with The Telemarketing Company to explore the lead-related challenges facing senior marketers today, and consider how they might get back on track.
The document discusses best practices for lead generation and management. It outlines problems with current lead processes like lack of standard definitions and focus on quantity over quality. This costs companies in terms of lower quota attainment. The solution is to better qualify leads with attributes like decision makers identified and critical issues validated. Companies should also give sales fewer but higher quality leads, nurture long-term leads, and use multi-touch marketing processes to drive results. Taking actions like agreeing on lead definitions and metrics can help align sales and marketing to improve revenues and profits.
Business To Business Marketers: B2B Dating Rules From the Field TWG PresentationBrainrider B2B Marketing
The document discusses marketing strategies using dating as an analogy. It provides 5 rules for marketing based on dating: 1) work from understanding customers' interests rather than pushing your products, 2) focus on customers not yourself, 3) don't rush relationships with customers, 4) socialize more by engaging with customers, and 5) don't guess what customers want but understand it from their activities. The overall message is that marketing should focus on learning what customers want to know and using that to create more customers.
Email marketing is a key component of web strategy and can optimize various aspects of a typical business algorithm. It allows businesses to be proactively outbound and easily measure results by focusing email marketing on target audiences. Email automation can optimize lead generation, sales processes, customer retention, and upselling through features like drip campaigns, triggers based on user actions, product updates, and referral programs. Testing is important, such as A/B split testing subject lines and monitoring results over time.
General Motors Stamping Plant Redevelopmentdlliggett
The document summarizes a creative project exploring building typologies for a proposed mixed-use development called South Street Square on the site of a former GM stamping facility in Indianapolis. The project explores seven building typologies - terrace homes, plex units, courtyards, apartments, townhomes, shop homes, and mews - that would create a diverse, walkable urban neighborhood with affordable and market-rate housing options. Standards are established for density, height, setbacks, parking, and ground floor transparency to guide development of the typologies into a cohesive neighborhood that supports sustainability and activates the public realm.
This document provides an overview of an investment committee and their investment process. It describes their use of sophisticated software and research to construct portfolios tailored to client risk profiles. Key aspects of their process include client risk profiling, strategic and tactical asset allocation, fund selection, and ongoing portfolio monitoring and reviews. Their goal is to provide a structured, disciplined process with transparent fees and competitive performance.
Existen dos formas principales de tener un blog mediante WordPress: instalando el script en un servidor o utilizando WordPress.com u otro servicio que lo provea preinstalado. Se explican los pasos para crear una cuenta en WordPress.com, agregar entradas y páginas, insertar imágenes y videos, cambiar el tema, y utilizar widgets en la barra lateral. También se mencionan formas de administrar el blog como manejar cuentas de usuarios y opciones generales.
The document discusses the relationship between alcohol sales hours and traffic injuries in Peru. It finds that restricting alcohol sales hours in La Victoria district from midnight to 3am on weeknights and 3am on weekends was associated with a 40.7% and 36.4% reduction in aggressions in 2007 and 2008 respectively compared to 2006. Traffic deaths did not initially decrease in La Victoria as many victims came from outside the district. However, one year after extending the restrictions to all of Lima, there was an 11% reduction in traffic accidents and homicides as well as a 28.5% reduction in alcohol-positive traffic deaths. Restricting alcohol sales hours was an effective strategy for reducing violence and traffic injuries in Peru.
Managers have both omnipotent and symbolic roles in an organization's success or failure. While managers are not all-powerful, they are responsible for creating meaning from ambiguity and guiding the organization. An organization's culture is defined by shared beliefs and meanings held by its members, and can be understood through dimensions like its personality, norms, and values. Culture shapes how members act and perceive the organization.
Collaboration and teamwork are becoming increasingly important skills. New technologies now allow individuals around the world to work together. Examples discussed include Innocentive, which connects over 120,000 scientists and engineers to solve problems, and Wikipedia, where thousands collaborate on documents. The "Flat Classroom Project" uses tools like email, Skype and social networks to connect classrooms globally and foster understanding between students. Scientists in Antarctica also use blogs and online exchanges to share their work and educate the public through projects like "Ice Stories".
The State of Always-On Marketing StudyIshraq Dhaly
This document summarizes the findings of a study on "Always-On Marketing" conducted by Razorfish and Adobe. The study surveyed 685 executives and found that:
1) Very few businesses (under 5%) have the capabilities to deliver personalized, real-time marketing across channels, despite many executives believing they do.
2) There is a large gap between perceived ability and actual ability, especially in France and Germany.
3) Company size and industry affect capabilities, with larger companies and retailers/tech companies more likely to be leaders in Always-On Marketing.
This document discusses marketing automation and why companies should use an implementation partner. It notes that while marketing automation tools can provide benefits like reducing workload and better targeting customers, simply implementing the technology is not enough - it requires an effective strategy. Common reasons for marketing automation failing to produce results include a lack of strategy, not enough relevant content, poor alignment between sales and marketing, and lack of support. The document advocates partnering with a specialist for implementation and ongoing management to fully realize the benefits of marketing automation.
Marketing Automation sounds like the perfect solution, but perhaps it hasn’t delivered quite as well as you thought? Here are 10 reasons why Marketing Automation missions fail, and the solutions behind them!
Marketing Automation sounds like the perfect solution, but perhaps it hasn’t delivered quite as well as you thought? Here are 10 reasons why Marketing Automation missions fail, and the solutions behind them!
The document summarizes key findings from a survey of 89 companies on their digital marketing capabilities. It finds that:
1) Only 18% of companies are able to very effectively track and analyze a customer's journey across multiple channels, showing most struggle with cross-channel integration and visibility.
2) While most companies recognize the need to improve customer loyalty and targeting based on purchase behavior, few are always able to execute strategies like targeted offers (24%) or reward loyal customers (62%) effectively due to a lack of integrated customer data and systems.
3) Respondents agree better integration of retail systems and marketing channels could significantly improve customer loyalty, targeting, and marketing effectiveness, showing integration is a priority area for
Sales tools have evolved beyond just traditional CRM. Top performing sales teams are leveraging cutting edge technology to focus their sales efforts on the best prospects, arm themselves with the most up to date and relevant sales material, and reduce manual or repetitive tasks. Sales Technology enables sales teams to accelerate the sales cycle by doing things smarter, better and faster, and, ultimately, close more and higher quality deals.
The document discusses key findings from a survey of over 1,000 marketing professionals about data usage, customer journeys, and business impacts. Some key findings include:
1. First-party data makes up 75% of companies' data on average, but only around half are using it for personalization and marketing automation.
2. Audience segmentation and customer journey mapping are popular data-driven activities, but linking online and offline data remains a challenge.
3. Organizational silos, lack of resources, and technical complexity are major barriers to a unified customer view.
4. Most companies remain focused on individual channels rather than integrated customer journeys. Mobile and social priorities often outpace data and measurement
E marketer marketing_automation_roundupChafik YAHOU
Key elements include:
Inbound marketing tactics being used to drive leads.
Programmatic buying strategies for now and the future.
The influence of mobile device adoption on automation.
A look at how behavioral data is being tied in with B2B marketing automation programs
What's Next: Marketing Maturity & How To Achieve ItOgilvy Consulting
If you work in marketing today, you have very likely been thinking about things like rapid technology evolution, changing customer expectations and a dynamic and disruptive marketplace. Most companies we know are thinking about about Modern Marketing, but fewer are achieving the results they need.
In this webinar, we dive deeper into executing Modern Marketing at scale, and why it is crucial in an age where the stakes are raised for the CMO and the entire marketing function.
1) The document discusses the findings of a survey of 50 leading U.S. retailers about their challenges with personalized marketing, customer profiles, and creating a single customer view across channels. 2) Many retailers still struggle with data integration across channels, inability to measure marketing ROI, and lack of data science skills. 3) Emerging data sources like beacons and WiFi provide new customer insights, but retailers must combine internal, customer-provided, and purchased data to improve personalization.
This document provides 10 steps to ensure a successful marketing automation program. It begins by explaining that while marketing automation seemed like a good solution, it is not delivering the expected leads, productivity, or conversion rates. It then outlines 10 actionable suggestions to make marketing automation effective, including knowing your buyers, using quality content, aligning sales and marketing, using data to guide decisions, and continuously improving through measurement. The overall message is that carefully following these steps can help optimize a marketing automation platform.
Interruptive ads are declining in effectiveness and savvy marketers are investing more in content marketing. ScribbleLive offers marketers an easy way to engage their customers and increase the top of their marketing funnel.
Adobe2013 digitalmarketingoptimizationsurvey finalreport_april2013JOSÉ RAMON CARIAS
The document summarizes key findings from the Adobe 2013 Digital Marketing Optimization Survey. The majority of companies spend 5% or less of their marketing budget on optimization activities like testing and personalization. Those spending over 25% on optimization see twice the website conversion rates of those spending less. While testing is important, only 11% of companies have adopted it company-wide, and over half still do manual testing. Personalization also remains underutilized, with only 22% automating content personalization.
The survey found that the majority (53%) of companies spend 5% or less of their marketing budget on optimization activities like testing. Those spending over 25% on optimization saw conversion rates twice as high. However, testing is still not a priority for 49% of respondents and only 11% have adopted it company-wide. Budget and resources are the top barriers to testing. The report concludes companies should start small with testing and focus on optimizing customer interactions to drive conversions.
Sales and Marketing 3.0: The High Velocity ModelGGV Capital
This deck looks at the evolution of the next model in enterprise sales and marketing: the high velocity organization. See how high velocity teams use technology, data and automation to align sales and marketing and drive faster leads and conversions.
Three common mistakes in sales that may be costing you dear customersVikram3859
Common mistakes in sales process that could be preventing your own sales progress. By collectively addressing these problems you can improve your sales bottom lines.
Zombie Lead Hunter Webinar: How to immunize your lead management from zombie ...MarketStar Corp
MarketStar and Schneider Electric discuss why best-in-class companies require 20 times less marketing generated leads to create one customer and why less than half of marketing automation users are able to nurture leads effectively.
Webcast and infographic: http://bit.ly/12orfGa
Predictive lead scoring uses machine learning algorithms to analyze large amounts of internal and external data to more accurately predict a lead's likelihood of converting. It assigns scores based on thousands of attributes and signals, including behaviors and demographics. This removes reliance on assumptions and intuition, provides a deeper understanding of prospects, and allows companies to base important decisions on data rather than opinions. When implemented, predictive lead scoring typically improves marketing and sales alignment and ROI.
Predictive lead scoring uses machine learning algorithms to analyze large amounts of internal and external data to more accurately predict a lead's likelihood of converting. It assigns scores based on thousands of attributes and signals, including behaviors and demographics. This removes reliance on assumptions and intuition, allowing companies to prioritize leads most likely to convert and improving marketing and sales alignment. Predictive scoring also identifies previously unseen patterns that can optimize a company's lead scoring system over time.
Case Study - Cost Savings and Secure Digital Content DistributionContent Raven
How a $24-billion computer storage technology company was able to securely distribute training content and achieve 70% in cost savings by moving from ILT to self-paced learning
How a cloud virtualization technology company saw a multi-million dollar increase in revenue with self-paced learning and monetization of subscription-based training content.
More information on Video+, Content Raven's corporate YouTube-like video platform that supports all content types and facilitates learning through global/mobile access, curation and micro-learning. Learn more at try.contentraven.com/video-plus
This document discusses how to make corporate training more effective. It recommends offering various types of training like classroom, e-learning, and hands-on to accommodate different learning styles. The content should be mixed up with visuals, videos, and interactive elements like quizzes to maximize retention. Training materials need to be relevant, engaging, and explain why the information is important. Progress should be tracked so underperformers can get additional help and identify areas for improvement.
Content Raven's Self-Paced Labs offering allows you to spin up on-demand, hands-on dynamic software to provide users with an interactive learning experience.
Three Principals for Simple, Secure Content SharingContent Raven
The document outlines 3 principles for simple, secure sharing of information in today's mobile work environment: 1) Content security solutions must be easy to use and integrated with preferred sharing platforms without extra burden on IT. 2) Solutions must support secure sharing across multiple device types to accommodate BYOD trends. 3) Solutions must address sharing of multiple file types like documents, videos, images to match real work sharing needs. The document advocates for solutions like Content Raven that provide simple, one-click encryption across file types with analytics and API integration to enable secure sharing on mobile devices and cloud.
Driving Business Innovation: Latest Generative AI Advancements & Success StorySafe Software
Are you ready to revolutionize how you handle data? Join us for a webinar where we’ll bring you up to speed with the latest advancements in Generative AI technology and discover how leveraging FME with tools from giants like Google Gemini, Amazon, and Microsoft OpenAI can supercharge your workflow efficiency.
During the hour, we’ll take you through:
Guest Speaker Segment with Hannah Barrington: Dive into the world of dynamic real estate marketing with Hannah, the Marketing Manager at Workspace Group. Hear firsthand how their team generates engaging descriptions for thousands of office units by integrating diverse data sources—from PDF floorplans to web pages—using FME transformers, like OpenAIVisionConnector and AnthropicVisionConnector. This use case will show you how GenAI can streamline content creation for marketing across the board.
Ollama Use Case: Learn how Scenario Specialist Dmitri Bagh has utilized Ollama within FME to input data, create custom models, and enhance security protocols. This segment will include demos to illustrate the full capabilities of FME in AI-driven processes.
Custom AI Models: Discover how to leverage FME to build personalized AI models using your data. Whether it’s populating a model with local data for added security or integrating public AI tools, find out how FME facilitates a versatile and secure approach to AI.
We’ll wrap up with a live Q&A session where you can engage with our experts on your specific use cases, and learn more about optimizing your data workflows with AI.
This webinar is ideal for professionals seeking to harness the power of AI within their data management systems while ensuring high levels of customization and security. Whether you're a novice or an expert, gain actionable insights and strategies to elevate your data processes. Join us to see how FME and AI can revolutionize how you work with data!
Maruthi Prithivirajan, Head of ASEAN & IN Solution Architecture, Neo4j
Get an inside look at the latest Neo4j innovations that enable relationship-driven intelligence at scale. Learn more about the newest cloud integrations and product enhancements that make Neo4j an essential choice for developers building apps with interconnected data and generative AI.
Let's Integrate MuleSoft RPA, COMPOSER, APM with AWS IDP along with Slackshyamraj55
Discover the seamless integration of RPA (Robotic Process Automation), COMPOSER, and APM with AWS IDP enhanced with Slack notifications. Explore how these technologies converge to streamline workflows, optimize performance, and ensure secure access, all while leveraging the power of AWS IDP and real-time communication via Slack notifications.
UiPath Test Automation using UiPath Test Suite series, part 6DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 6. In this session, we will cover Test Automation with generative AI and Open AI.
UiPath Test Automation with generative AI and Open AI webinar offers an in-depth exploration of leveraging cutting-edge technologies for test automation within the UiPath platform. Attendees will delve into the integration of generative AI, a test automation solution, with Open AI advanced natural language processing capabilities.
Throughout the session, participants will discover how this synergy empowers testers to automate repetitive tasks, enhance testing accuracy, and expedite the software testing life cycle. Topics covered include the seamless integration process, practical use cases, and the benefits of harnessing AI-driven automation for UiPath testing initiatives. By attending this webinar, testers, and automation professionals can gain valuable insights into harnessing the power of AI to optimize their test automation workflows within the UiPath ecosystem, ultimately driving efficiency and quality in software development processes.
What will you get from this session?
1. Insights into integrating generative AI.
2. Understanding how this integration enhances test automation within the UiPath platform
3. Practical demonstrations
4. Exploration of real-world use cases illustrating the benefits of AI-driven test automation for UiPath
Topics covered:
What is generative AI
Test Automation with generative AI and Open AI.
UiPath integration with generative AI
Speaker:
Deepak Rai, Automation Practice Lead, Boundaryless Group and UiPath MVP
“An Outlook of the Ongoing and Future Relationship between Blockchain Technologies and Process-aware Information Systems.” Invited talk at the joint workshop on Blockchain for Information Systems (BC4IS) and Blockchain for Trusted Data Sharing (B4TDS), co-located with with the 36th International Conference on Advanced Information Systems Engineering (CAiSE), 3 June 2024, Limassol, Cyprus.
Removing Uninteresting Bytes in Software FuzzingAftab Hussain
Imagine a world where software fuzzing, the process of mutating bytes in test seeds to uncover hidden and erroneous program behaviors, becomes faster and more effective. A lot depends on the initial seeds, which can significantly dictate the trajectory of a fuzzing campaign, particularly in terms of how long it takes to uncover interesting behaviour in your code. We introduce DIAR, a technique designed to speedup fuzzing campaigns by pinpointing and eliminating those uninteresting bytes in the seeds. Picture this: instead of wasting valuable resources on meaningless mutations in large, bloated seeds, DIAR removes the unnecessary bytes, streamlining the entire process.
In this work, we equipped AFL, a popular fuzzer, with DIAR and examined two critical Linux libraries -- Libxml's xmllint, a tool for parsing xml documents, and Binutil's readelf, an essential debugging and security analysis command-line tool used to display detailed information about ELF (Executable and Linkable Format). Our preliminary results show that AFL+DIAR does not only discover new paths more quickly but also achieves higher coverage overall. This work thus showcases how starting with lean and optimized seeds can lead to faster, more comprehensive fuzzing campaigns -- and DIAR helps you find such seeds.
- These are slides of the talk given at IEEE International Conference on Software Testing Verification and Validation Workshop, ICSTW 2022.
Unlocking Productivity: Leveraging the Potential of Copilot in Microsoft 365, a presentation by Christoforos Vlachos, Senior Solutions Manager – Modern Workplace, Uni Systems
Threats to mobile devices are more prevalent and increasing in scope and complexity. Users of mobile devices desire to take full advantage of the features
available on those devices, but many of the features provide convenience and capability but sacrifice security. This best practices guide outlines steps the users can take to better protect personal devices and information.
Goodbye Windows 11: Make Way for Nitrux Linux 3.5.0!SOFTTECHHUB
As the digital landscape continually evolves, operating systems play a critical role in shaping user experiences and productivity. The launch of Nitrux Linux 3.5.0 marks a significant milestone, offering a robust alternative to traditional systems such as Windows 11. This article delves into the essence of Nitrux Linux 3.5.0, exploring its unique features, advantages, and how it stands as a compelling choice for both casual users and tech enthusiasts.
Essentials of Automations: The Art of Triggers and Actions in FMESafe Software
In this second installment of our Essentials of Automations webinar series, we’ll explore the landscape of triggers and actions, guiding you through the nuances of authoring and adapting workspaces for seamless automations. Gain an understanding of the full spectrum of triggers and actions available in FME, empowering you to enhance your workspaces for efficient automation.
We’ll kick things off by showcasing the most commonly used event-based triggers, introducing you to various automation workflows like manual triggers, schedules, directory watchers, and more. Plus, see how these elements play out in real scenarios.
Whether you’re tweaking your current setup or building from the ground up, this session will arm you with the tools and insights needed to transform your FME usage into a powerhouse of productivity. Join us to discover effective strategies that simplify complex processes, enhancing your productivity and transforming your data management practices with FME. Let’s turn complexity into clarity and make your workspaces work wonders!
Cosa hanno in comune un mattoncino Lego e la backdoor XZ?Speck&Tech
ABSTRACT: A prima vista, un mattoncino Lego e la backdoor XZ potrebbero avere in comune il fatto di essere entrambi blocchi di costruzione, o dipendenze di progetti creativi e software. La realtà è che un mattoncino Lego e il caso della backdoor XZ hanno molto di più di tutto ciò in comune.
Partecipate alla presentazione per immergervi in una storia di interoperabilità, standard e formati aperti, per poi discutere del ruolo importante che i contributori hanno in una comunità open source sostenibile.
BIO: Sostenitrice del software libero e dei formati standard e aperti. È stata un membro attivo dei progetti Fedora e openSUSE e ha co-fondato l'Associazione LibreItalia dove è stata coinvolta in diversi eventi, migrazioni e formazione relativi a LibreOffice. In precedenza ha lavorato a migrazioni e corsi di formazione su LibreOffice per diverse amministrazioni pubbliche e privati. Da gennaio 2020 lavora in SUSE come Software Release Engineer per Uyuni e SUSE Manager e quando non segue la sua passione per i computer e per Geeko coltiva la sua curiosità per l'astronomia (da cui deriva il suo nickname deneb_alpha).
For the full video of this presentation, please visit: https://www.edge-ai-vision.com/2024/06/building-and-scaling-ai-applications-with-the-nx-ai-manager-a-presentation-from-network-optix/
Robin van Emden, Senior Director of Data Science at Network Optix, presents the “Building and Scaling AI Applications with the Nx AI Manager,” tutorial at the May 2024 Embedded Vision Summit.
In this presentation, van Emden covers the basics of scaling edge AI solutions using the Nx tool kit. He emphasizes the process of developing AI models and deploying them globally. He also showcases the conversion of AI models and the creation of effective edge AI pipelines, with a focus on pre-processing, model conversion, selecting the appropriate inference engine for the target hardware and post-processing.
van Emden shows how Nx can simplify the developer’s life and facilitate a rapid transition from concept to production-ready applications.He provides valuable insights into developing scalable and efficient edge AI solutions, with a strong focus on practical implementation.
Programming Foundation Models with DSPy - Meetup SlidesZilliz
Prompting language models is hard, while programming language models is easy. In this talk, I will discuss the state-of-the-art framework DSPy for programming foundation models with its powerful optimizers and runtime constraint system.
Best 20 SEO Techniques To Improve Website Visibility In SERPPixlogix Infotech
Boost your website's visibility with proven SEO techniques! Our latest blog dives into essential strategies to enhance your online presence, increase traffic, and rank higher on search engines. From keyword optimization to quality content creation, learn how to make your site stand out in the crowded digital landscape. Discover actionable tips and expert insights to elevate your SEO game.
UiPath Test Automation using UiPath Test Suite series, part 5DianaGray10
Welcome to UiPath Test Automation using UiPath Test Suite series part 5. In this session, we will cover CI/CD with devops.
Topics covered:
CI/CD with in UiPath
End-to-end overview of CI/CD pipeline with Azure devops
Speaker:
Lyndsey Byblow, Test Suite Sales Engineer @ UiPath, Inc.
In the rapidly evolving landscape of technologies, XML continues to play a vital role in structuring, storing, and transporting data across diverse systems. The recent advancements in artificial intelligence (AI) present new methodologies for enhancing XML development workflows, introducing efficiency, automation, and intelligent capabilities. This presentation will outline the scope and perspective of utilizing AI in XML development. The potential benefits and the possible pitfalls will be highlighted, providing a balanced view of the subject.
We will explore the capabilities of AI in understanding XML markup languages and autonomously creating structured XML content. Additionally, we will examine the capacity of AI to enrich plain text with appropriate XML markup. Practical examples and methodological guidelines will be provided to elucidate how AI can be effectively prompted to interpret and generate accurate XML markup.
Further emphasis will be placed on the role of AI in developing XSLT, or schemas such as XSD and Schematron. We will address the techniques and strategies adopted to create prompts for generating code, explaining code, or refactoring the code, and the results achieved.
The discussion will extend to how AI can be used to transform XML content. In particular, the focus will be on the use of AI XPath extension functions in XSLT, Schematron, Schematron Quick Fixes, or for XML content refactoring.
The presentation aims to deliver a comprehensive overview of AI usage in XML development, providing attendees with the necessary knowledge to make informed decisions. Whether you’re at the early stages of adopting AI or considering integrating it in advanced XML development, this presentation will cover all levels of expertise.
By highlighting the potential advantages and challenges of integrating AI with XML development tools and languages, the presentation seeks to inspire thoughtful conversation around the future of XML development. We’ll not only delve into the technical aspects of AI-powered XML development but also discuss practical implications and possible future directions.
Climate Impact of Software Testing at Nordic Testing DaysKari Kakkonen
My slides at Nordic Testing Days 6.6.2024
Climate impact / sustainability of software testing discussed on the talk. ICT and testing must carry their part of global responsibility to help with the climat warming. We can minimize the carbon footprint but we can also have a carbon handprint, a positive impact on the climate. Quality characteristics can be added with sustainability, and then measured continuously. Test environments can be used less, and in smaller scale and on demand. Test techniques can be used in optimizing or minimizing number of tests. Test automation can be used to speed up testing.
Climate Impact of Software Testing at Nordic Testing Days
3 Common Sales Enablement Flaws & How to Fix Them
1. 3 C o m m o n F l a w s i n S a l e s E n a b l e m e n t P r o g ra m s
A n d H o w Te c h n o l o g y C a n F i x T h e m
Fix It
With Sales Enablement Technology
2. -2016 Sales Enablement Study
C S O I n s i g h t s
More than half of all companies
will implement sales enablement
by the end of 2017.“
”
3. But not all of these programs
will succeed.
of the time,
sales enablement
programs fail.
56%
4. Often technology is the
missing link in sales
enablement
According to Aberdeen sales teams are
62% more likely to achieve quota with
sales enablement technology.
5. Here are 3 ways
sales enablement
programs fail
And how to fix them with technology
3
6. The Fail:
Content Misses its Mark
Align content with the buyer’s journey and
the sales rep’s process or risk irrelevance.
7. The Fix:
Big Data Analytics
Analytics help sales enablement teams
understand buyer behavior, measure the
impact of tools and track usage rates.
8. The Fail:
Access Denied
It can be impossible or unsafe for
mobile sales reps to connect to the
network sometimes.
9. The Fix:
Mobile & Offline Access
Content delivery technologies can now
make up-to-the-minute content available
to mobile and offline employees.
11. The Fix:
Search and Social
Predictive search guides reps to tools
they did not know existed. Social
networks help teams share knowledge.
12. Link Up.
The best sales coaches, trainers and
content marketers can fail at sales
enablement without the right technology.
Find the missing link
with Content Raven