Buildings and culture

Buildingsand culture

Part ABuilding design communicates the purpose.Part BBuilding design communicates values.Part CBuilding design communicates organization form.

Part ABuilding designcommunicates the purpose

Example # 1

United sells and rents heavy equipmentSource: http://www.business-opportunities.biz/2010/12/27/buildings-shaped-like-what-they-sell/

Example # 2

Experience Music Project in Seattle, USA Creator: Frank O. GehrySource: http://tgt.dk/inspiration/tema/storbyogkultur/article56597.ece?page=2

Dancing house in Prague, Czech RepublicCreator: Frank O. GehrySource: http://en.wikipedia.org/wiki/Frank_Gehry

The client hires you, so the client is the priority. But you can’t just build a building based on what the clients say, because their vision is based on what’s normal. How do you get out of the normal? You’ve got to question everything.Source:Frank O. Gehry. http://hbr.org/2011/11/frank-gehry/ar/1

Part BBuilding designcommunicates values

Example # 1

ValuPassion for customers es of HPWe put our customers first in everything we do.Trust and respect for individualsWe work together to create a culture of inclusion built on trust, respect and dignity for all.Achievement and contributionWe strive for excellence in all we do; each persons contribution is critical to our success.Results through teamworkWe effectively collaborate, always looking for more efficient ways to serve our customers.Speed and agilityWe are resourceful and adaptable, and we achieve results faster than our competitors.Meaningful innovationWe are the technology company that invents the useful and the significant.Uncompromising integrityWe are open, honest and direct in our dealings.Source: http://www8.hp.com/us/en/hp-information/about-hp/corporate-objectives.html

Openness CommunityExperimentation Helping Creation CollaborationExploration Kindness Creativity Social Individualism SafetyDominance Security Control Tradition Power Harmony Competition Conformity

”At H-P we trust and value you.” ”You’re free to be enthusiastic about your job even if it’s Saturday and to innovate and contribute in whatever way you can.”Source: Morgan, Gareth: Images of Organization, p. 129.

When Bill Hewlett [co-founder of Hewlett-Packard] visited a plant one Saturday and found the lab stock area locked, he immediately cut the padlock leaving a note saying: ”Don’t ever lock this door again. Thanks, Bill.”Sources:Morgan, Gareth: Images of Organization, p. 129.http://www8.hp.com/us/en/company-information/executive-team/formerceos.html

Example # 2

Jyske Bank values 1. Common sense. 2. Open and honest. 3. Different and unpretentious. 4. Genuine interest and equal respect. 5. Efficient and persevering.Sourcehttps://jyskebank.com/wps/portal/jbpb_COM/!ut/p/c5/pZDBcoIwFEW_pR_QSQga0iUaBCJWwFIgGwcVMykhaUuno3x94weIi763PHPu3LmAA_u6-ZWi-ZFGNwpUgOM9poi805hlUcIojMOMFGT9ArcJtry-y-HO_Zc9e2AzwIUyB9uypMfuQo0vaEDzYVxAFR0Q28ahDNjO-MEmUs-99q7pooPHzK2Fob1-k_Pvakwz5Smbq51StrPkI4TDeonqSjsnfiUo5OPFSQe5Gr5OpKDLVOVYnL2NcVegvK013f_G4Z3z4bSf42mOHvh2_dfI9C347ItqbLs8OPtPf49DI-8!/dl3/d3/L3dJVkEvd0RNQUJrQUVnQSEhLzRCbjRSSUFnLzZfNkQyOFZESUpRSExKRDBJR1E4VThLOTAwQjEvN182RDI4VkRJSlFITEpEMElHUThVOEs5MDhFNQ!!/

Openness CommunityExperimentation Helping Collaboration CreationExploration Kindness Creativity Social Individualism SafetyDominance Security Control Tradition Power Harmony Competition Conformity

Source: http://jyskebank.tv/012784901521150/jyske-forskelle

Sourcehttps://jyskebank.com/wps/portal/jbpb_COM/!ut/p/c5/pZDBcoIwFEW_pR_QSQga0iUaBCJWwFIgGwcVMykhaUuno3x94weIi763PHPu3LmAA_u6-ZWi-ZFGNwpUgOM9poi805hlUcIojMOMFGT9ArcJtry-y-HO_Zc9e2AzwIUyB9uypMfuQo0vaEDzYVxAFR0Q28ahDNjO-MEmUs-99q7pooPHzK2Fob1-k_Pvakwz5Smbq51StrPkI4TDeonqSjsnfiUo5OPFSQe5Gr5OpKDLVOVYnL2NcVegvK013f_G4Z3z4bSf42mOHvh2_dfI9C347ItqbLs8OPtPf49DI-8!/dl3/d3/L3dJVkEvd0RNQUJrQUVnQSEhLzRCbjRSSUFnLzZfNkQyOFZESUpRSExKRDBJR1E4VThLOTAwQjEvN182RDI4VkRJSlFITEpEMElHUThVOEs5MDhFNQ!!/

Example of Example of culture A culture BOpen. Closed.Few security measures Many security measuressuch as locks. such as locks.Glass. Concrete.Bright colours. Dark colours.Dynamic forms. Squared.

Example # 3

Siemens values Responsible Committed to ethical and responsible actions. Excellent Achieving high performance and excellent results. Innovative Being innovative to create sustainable value.Source: http://www.siemens.com/about/en/index/values.htm

Historically, researchers and developers at Siemens have been focusing on what is happening in their own labs. Now, the focus is shifting to Open Innovation.Source:Mr. Peter Löscher, CEO of Siemens. http://www.youtube.com/watch?v=IsPXYfqdxkM

Percent of R&Doutsourced Source: http://www.scribd.com/doc/10933633/OECD-Open-Innovation-2008

Source: http://frankcalberg.blogspot.com/2008/04/how-does-company-open-up-part-1-use.html

Of one purpose of transparency, Vineet Nayar tells a short story: Why do you have such large windows?” I asked my friend [who had very large windows fronting a busy street where all could see in]…. “It keeps the house clean,” he said. Transparency promotes accountability by all – both management and line worker; helps make problems, issues, and solutions, known to all; and not only keeps the house clean, but provides direct, verifiable evidence that it is so.Source: http://www.astromanager.net/?p=452

Example # 4

Source: http://m.smartplanet.com/blog/design-architecture/google-zurich-reworks-office-design/1202

Example # 5

What does Switzerland stand for?Source:https://infocus.credit-suisse.com/app/article/index.cfm?fuseaction=OpenArticle&aoid=249692&refresh=true&lang=EN

Attention to detailSource: http://www.swiss-miss.com/2010/07/thorough-swiss.html

Es gibt [in der Schweiz] sicher genau so viel Volumen unter dem Boden wie auf dem Boden - um nicht sichtbar zu sein, um nicht Stadt zu sein, um nicht etwas zu sein sondern eigentlich das, was man ist, eher zu verbergen. Mr. Jacques HerzogSource:http://www.nzz.ch/nachrichten/web-tv/standpunkte/sendungen_1.2166738.html?video=1.12942647, minute 31.

Example # 6

Tube hotel with common outdoor spaceSource:http://www.tubohotel.com/http://m.smartplanet.com/blog/design-architecture/four-hotels-that-rethink-hospitality-design/1444

Example # 7

Source: http://www.good.is/post/designing-buildings-that-battle-obesity/

Part C Building design communicatesorganisation form

Example # 1

Power distance China France UK, USA, Scandinavia Germany Uncertainty avoidance

Herzog & de Meuron project in ParisSource: http://www.building.co.uk/story.asp?storycode=3123607

Herzog & de Meuron project in ParisSource: http://inhabitat.com/projet-triangle-by-herzog-and-de-meuron

In large companies, the social boundaries are sometimes reflected in the architectural organization of the building. In a literal sense, the higher you go, the longer the wait.Source: Levine, Robert: A Geography of Time, location 1975 – 1984.

Example # 2

Power distance China France UK, USA, Scandinavia Germany Uncertainty avoidance

Source: http://www.skejby.dk/

Source: http://www.skejby.dk/om+skejby/aktuelt+byggeri/webcam, March 11th, 2011.

Buildings and culture

by Frank Calberg Services on Jan 12, 2011

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Buildings and culture — Presentation Transcript