Research - The future or a fad

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Emma Mirrington

Simon Stephenson - Research - The Future or a fad (Direct Sourcing 14th April 2011)

Business Health & Medicine

RESEARCHTalent Pooling and the Future Prepared for The Firm – April 2011

Simon Stephenson The time is right for Research Introduction

Information Interpretation Decision Tool Places Client in control What is Research

Small beginnings In Support of Headhunters Specialised/Sophisticated Centre of corporate resourcing strategy Developmentof Research as a Tool

A single project Mapping Clarify decision to recruit Succession planning Competitor Information Build a Talent Pool What can It do for you

When is it useful Methodology Input from client Outcome Talent Pooling

Art of the possible Do not shoot the messenger Still need consultants It is not Nirvana

Brief Internal resources of information Link the Line Manager and HR with the researcher Communicate regularly Honest feedback The candidate handover point Update How to get the best out of Research

Increasingly sophisticated Larger more complex research companies Get closer to the clients The Future is Research Led The Future

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Busy, busy, busy – everyone in fundraising is always so busy. We’re communicating with prospects, having meetings, submitting proposals, and nurturing relationships. But are we engaging with the right people? And “right” doesn’t just mean wealthy. “Right” means the people most likely to support your organization – soon, over the longer term, and substantially – these are the people you want to be cultivating. So how can you know who they are without taking the time to speak with them? In a word: analytics. No, don’t cringe. No flashbacks to Statistics 101 here. You don’t have to do the math, but you can reap the benefits. They include getting a solid profile of your best proven supporters; a deep dive into your database to surface similar prospects; and a clearly prioritized list of who you should be speaking with next. In this engaging session, we’ll discuss actionable plans for using analytics to focus your efforts and boost your fundraising, as well as cool new trends!

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In a combined presentation with Telstra, we put a unique, fresh and evidence-based approach to the often-controversial topic – qual or quant? We will definitively demonstrate how linking quantitative with qualitative techniques can significantly improve the ability to understand customers – and consequently design services to meet these needs, improve experiences, and ultimately measure success. Leveraging business intelligence with service design frameworks Most companies collect a large amount of data in the form of customer feedback, but due to the structure and size it is often underutilised. Let us show you how we created a service framework using this information for Telstra – one that tests the end-to-end customer experience by aligning both quantitative and qualitative research, the best of both worlds! See the techniques we applied, as well as how the framework for Telstra’s products and services relates to service design and testing. This service framework has provided a better, more holistic service experience for customers. The feedback from our qualitative counterparts has been amazing; it has revolutionised the way they do UX and CX research. Not only do they use it as a tool to understand existing service environments, they can now prioritise findings on key user and customer experiences that have the biggest impact in driving changes and improvements. Instead of just relying on a small sample of information to make a conclusion about a market or experience, researchers now have the added value of quantitative information to gain further credibility with stakeholders – and ultimately drive better business outcomes. We hope that our presentation will help you take away what we have learned, and what strategies we recommend, to maximise outcomes for your business too.

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Nurit Kruk-Zilca, Ceragon Holly Lignelli, LinkedIn Change happens, but it's how you lead through it that matters. Effective change leadership happens when HR and business leaders build a solid partnership centered around delivering an employee-centric experience. Nurit Kruk-Zilca, EVP of HR at Ceregon Networks, has led her team and business partners though multiple strategic reorganizations, and will share her thoughts around how HR can create a strong partnership with business leaders navigating change effectively. Holly Lignelli, Senior Insights Manager at LinkedIn, led a global reorganization last year. She will share her perspective as a business leader on how to prepare teams to address change, and how HR can serve as an invaluable resource. Session highlights: Change management can be most successful when HR and business leaders build a productive partnership with each other. It is possible to maintain a strong employer brand, even when a company has to reorganize its workforce to align with company strategy. HR plays a significant role in connecting a company's strategic vision to the talent that supports it. Business leaders need to get their leadership team and key stakeholders on board with the change if it is going to be successful. Check out the best of Talent Connect: http://bit.ly/2e5ojNe

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