Segment for Success: Target specific customer groups to amplify your results
•
0 likes•117 views
This document discusses segmenting marketing efforts to target specific customer groups. It provides examples of different types of customer segments, including geographic, demographic, psychographic, and behavioral segments. The document also shares tips for developing a targeted marketing strategy, including defining the offer, identifying the target customer, explaining the problem the offer solves, and considering competition. An example customer persona and marketing content strategy are also presented.
Recommended
Recommended
More Related Content
Similar to Segment for Success: Target specific customer groups to amplify your results
Similar to Segment for Success: Target specific customer groups to amplify your results (20)
More from Susan Price
More from Susan Price (20)
Recently uploaded
Recently uploaded (20)
Segment for Success: Target specific customer groups to amplify your results
- 1. Segment for Success Target specific customer groups to amplify your results #WordCampSanAntonio2020 #Marketing #Segments #FirecatSue
- 2. Welcome! UX Strategy, marketing consulting User research & testing Training, workshops Susan Price
- 3. TODAY Share practical ideas for making your marketing more effective through constraints.
- 4. To convert more prospects > customers, target a smaller subset of prospects.
- 6. Shouldn’t we make the top of the funnel as wide as possible?
- 7. Funnel Napkin Math 330,000,000 Americans! 0 0 46,418 Stone Oak 464 5 Aware Consider Convert
- 9. Geographic Segments Continent Country State Region City Driving distance Neighborhood Blocks Image: Giphy
- 10. Demographic Segments Age Gender Family Occupation Income Image: Aaron Gonzalez, Giphy Education Religion Ethnicity Nationality Sexual identity
- 11. Psychographic Segments Lifestyle Social class Activities Interests Opinions Values Attitudes Image: Wikimedia Commons
- 12. Behavioral Segments Occasion/Timing Media consumption Loyalty (Buying history) Needs & wants Engagement Don’t listen to what people say. Watch what they do.
- 13. Gear up!
- 14. 1. What’s the offer? 2. Who’s the customer? 3. Why would they buy? (Problem you solve) 4. How else can people solve that problem? (Competition) Marketing Questions
- 15. My friend Sharon, the EFT Coach
- 16. Tapping Resources My beliefs EFT is good for: * Anxiety * Psychological problems * Physical pain * Depression * Fertility issues * Relationships * Past trauma * Weight loss * Stopping smoking EFT Energy Coach About EFT CTA: Work with me Make an appointment, pay We meet in person or online I show you how to tap Book a session today! About me Accredited EFT coach Where I studied Who I admire I study energy medicine My office in Austin WEAK SAUCE
- 18. Customer Story
- 19. Customer Sketch
- 20. Content Strategy Unique, Undeniable Value Proposition Copy points Calls to Action
- 21. Customer Sketch USA, Texas, Austin Wiliam Cannon Works in Medical Ctr Facebook Facebook yoga group instagram Female, Cis Married 2 children $65,000 / yr Certified Nurse-Midwife Something is wrong with me I have this ridiculous fear and nothing helps My kids need me to be strong {Embarrassed, ashamed} {Hopeless, desperate} Signs up for self- improvement courses Saw 2 counselors for this problem Goes to a chiropractor, practices yoga Signed up for a free session Bought 9 sessions Angela EFT Energy Coach
- 22. Customer Story Came to me for help with anxiety, panic attacks. Especially when driving over bridges; even very minor street-level bridges. Had gotten so bad she was going to work by odd routes. Sometimes late for work due to just stopping on the road. Afraid her kids would be injured if she passed out while driving. Had tried 3 counselors, anti-anxiety medication, marijuana. Tracked back to an emotional issue from her childhood. Felt better after 1 session; still working but LOTS better after 2 years. Angela EFT Energy Coach
- 23. Content Strategy Unique, Undeniable Value Proposition Copy pointsAngela Relieve your anxiety or panic attacks with a gentle, soothing practice you can do yourself, anywhere, anytime — and regain control of your life. •Anxiety and panic attacks are more common than you think •If you after your first session you decide EFT is not for you, I’ll cheerfully refund your payment. •Testimonial: I had tried 2 counselors for me to control my panic attacks and after 2 years nothing worked! Using EFT, after 6 sessions, my doctor took me off my Xanax! —Mariele Call to Action •Start getting on top of your anxiety in your first session •Book your no-risk starter session today. Book NOW EFT Energy Coach
- 25. Segmenting allows you to make your offers compelling and relevant.
- 26. Segmenting allows you to focus your channel strategy (where you show up).