1) The document presents a proposal for a cafe called Special Coffee that aims to provide affordable and accessible therapy for youths dealing with mental health issues. 2) It discusses Singapore's current issues with access to affordable mental health treatment, especially for youths, and introduces the concept of a cafe where youths can connect and find support from others. 3) The proposal details plans for the cafe to have question cards, knowledgeable staff, and a space for conversations to help youths discuss their mental health issues and find support in a comfortable environment.

1. SPECIAL COFFEE
SPECIAL COFFEE
SIP PROJECT
SIP PROJECT
Presented by:
Presented by:
Li Qing, Yi Jie, shafana, Reyes, Khairul, Eiliyah
Li Qing, Yi Jie, shafana, Reyes, Khairul, Eiliyah

2. 04 Final
Solution
03 User feedback
Analysis
02 Original
Concept
01 Problem
Statement
Overview

3. OUR PROBLEM STATEMENT
To provide affordable and accessible therapy
for youths.
Affordable Accessible Youths

4. Affordable Accessible Youths
78.6% of adults in
Singapore with mental
health conditions did not
receive treatment in the
past 12 months, 75% of
those citing high costs of
treatment as a deterrent.
What more for youths?
hotlines
Open on certain days/ hours
Few branches
Current solutions:
Fear of being judged or
appearing weak
Not encouraging
1 in 3 youths have a mental
health disorder
Younger adults group 18 to
29 has the highest
prevalence at 21.5%
An average of 12600
youths aged 15 to 34
sought treatment at public
hospitals
Community Health
Assessment Team (CHAT)
received 1800 referrals and
conducted assessments
for 770 youths

5. Persona prefers a
quiet place as it's
peaceful and relaxing.
Crowded places make
them feel
overwhelmed and
uncomfortable.

6. Persona's main issues
are within themselves
like self-esteem,
temperament, and
afraid of being judged.
Persona often
compares oneself to
the people around.

7. Persona wants to be able to
make the people around me
happy.
Persona aspires to have a
better outlook in life.
Persona is able to provide for
themselves financially in the
future so as to lead a
comfortable life.

8. 1) I need a quiet place to unwind and relax
whenever life gets too hectic.
2) I need to fix issues within myself in order
to lead a happier life
3) I need to be a better figure in the lives of
the people around me
3 needs statement:

9. ORIGINAL CONCEPT 1
Reduced Stress: Serene
environments often feature natural
elements such as greenery, open
spaces, and calming views. These
elements can help reduce stress
levels, as they are known to promote
relaxation and lower the production
of stress hormones.
Mindfulness and Distraction: Coloring
requires focus and attention to detail,
which can help individuals practice
mindfulness. Mindfulness involves
being fully present in the moment and
can divert attention away from
negative or distressing thoughts
associated with depression.
Stress Reduction: Yoga often
incorporates relaxation techniques,
deep breathing, and mindfulness
practices, which can help reduce
stress and lower the levels of stress
hormones in the body. This can be
particularly beneficial for managing
the physiological symptoms
associated with depression.
Distraction from Symptoms:
Engaging in crocheting can serve
as a healthy distraction from
depressive symptoms. Focusing on
a constructive and enjoyable
activity can help shift attention
away from negative thoughts and
feelings.

10. ORIGINAL CONCEPT 2
Accessibility: An AI app can be
accessed anytime and anywhere,
providing users with immediate
support and resources whenever they
need it. This can be especially helpful
for individuals who may have difficulty
accessing traditional in-person
therapy.
Customized Support: AI
algorithms can personalize the
app's content and
recommendations based on
individual user preferences,
needs, and progress. This
tailoring can enhance
engagement and relevance.
Self-Tracking and Progress
Monitoring: An AI app can allow
users to track their mood,
activities, and progress over time.
This can help users and their
mental health professionals
monitor changes and adjust
treatment plans accordingly.
Privacy and Anonymity: AI
apps can provide a degree of
anonymity that some
individuals may find more
comfortable when discussing
their emotions and mental
health struggles.

11. Brainstorming Ideas

12. User feedback provides
User feedback provides valuable insights and
valuable insights and
perspectives
perspectives that can help us improve our products,
that can help us improve our products,
services, and user experiences. It consists of
services, and user experiences. It consists of
qualitative and quantitative data from customers on
qualitative and quantitative data from customers on
their likes and dislikes, impressions and suggestions.
their likes and dislikes, impressions and suggestions.
DEFINITION OF
DEFINITION OF
USER FEEDBACK
USER FEEDBACK

13. 1 2 3 4 5
20
15
10
5
0
Based on our data, majority
Based on our data, majority
of the people that have
of the people that have
given their feedback have
given their feedback have
found the game cards
found the game cards
useful.
useful.
"Do our card games help
express your emotions
effectively?"

14. "Do you believe that our
proposal is a good
idea?"
0 5 10 15 20
1
2
3
4
5
Majority of the people that believes that
Majority of the people that believes that
our proposal is a great idea, however there
our proposal is a great idea, however there
is always room for improvement
is always room for improvement

15. "Yes i believe that it is
"Yes i believe that it is
the first step when it
the first step when it
comes to
comes to improving
improving
the therapy aspect
the therapy aspect in
in
Singapore as the main
Singapore as the main
issue is
issue is Price"
Price"
"Would you recommend our cafe to others?"
"Would you recommend our cafe to others?"
"Yes, it is an
"Yes, it is an
interactive
interactive café
café
that allows people to
that allows people to
share their thoughts
share their thoughts
without a
without a fear of
fear of
label
label"
"
"It is good for
"It is good for
individuals
individuals to open
to open
up and provide a
up and provide a
safe space
safe space for them
for them
to
to express
express
themselves"
themselves"
"It is a
"It is a fun and cool
fun and cool
concept to allow those
concept to allow those
with problems to come
with problems to come
together"
together"

16. "How likely are you to
"How likely are you to
visit our café again?"
visit our café again?"
1 2 3 4 5
15
10
5
0
7 people
7 people might visit again
might visit again
14 people
14 people will come back again
will come back again
9 people
9 people will very likely come back
will very likely come back
again
again

17. "The café should have people
"The café should have people
that is knowledgeable on
that is knowledgeable on
mental illness to walk around
mental illness to walk around
in level 2 to help facilitate the
in level 2 to help facilitate the
conversation between those
conversation between those
with depression. I think this
with depression. I think this
can prevent any mishaps
can prevent any mishaps
from happening just in case"
from happening just in case"
What can be Improved?
What can be Improved?
"Provide cards for
"Provide cards for
people without
people without
mental issues to
mental issues to
use as ice breakers
use as ice breakers
eg for those on
eg for those on
dates"
dates"
"Organize more
"Organize more
activities in the
activities in the
café"
café"
"A bigger variety
"A bigger variety
of food concepts
of food concepts
and options"
and options"

18. BENEFITS OF USER FEEDBACK
BENEFITS OF USER FEEDBACK
Improvement
User feedback
User feedback
helps identify areas
helps identify areas
for improvement. It
for improvement. It
highlights what is
highlights what is
working well and
working well and
what needs to be
what needs to be
enhanced or fixed
enhanced or fixed
Innovation
User feedback
User feedback
helps spark new
helps spark new
ideas and
ideas and
innovation that the
innovation that the
team might miss
team might miss
out on.
out on.
Long-term
Continuously
Continuously
incorporating user
incorporating user
feedback can
feedback can
contribute to the
contribute to the
long-term success
long-term success
of your business.
of your business.

19. STRENGTHNING OUR CONCEPT
SOLUTION 1
Explore supplementary amenities like study
materials, refreshments, and technology
resources in the designated space.
Collaborate with student organizations for
workshops and events to promote learning
and networking within the room.
Implementation of feedback mechanism for
ongoing enhancement
Customization of room features based on
evolving needs
Creation of adaptable, inviting environment
Delivering sought-after, beneficial service to
the community

20. Flexibility in room placement: Rooms can
be distributed across multiple areas.
Additional amenities available: Toilets and
snacks for convenience during
conversations.
Rooms serve as study areas due to their
quiet nature.
These spaces have versatility beyond
therapy sessions.
Opportunities for bonding and spending
time with others.
STRENGTHNING OUR CONCEPT
SOLUTION 2

21. UNIQUE VALUE
UNIQUE VALUE
PROPOSITION
PROPOSITION
What makes our
product stand out from
the other cafes?
Increases awareness about mental
health in Singapore
Reaches out to those who need help
with mental issues
Allows people to speak up for
themselves
The cafe provides them an avenue
for people with mental health issues
to express themselves better
Cup of Therapy

22. UNIQUE VALUE
UNIQUE VALUE
PROPOSITION
PROPOSITION
For every 5 cups of
coffee purchased, a free
cup of coffee will be
given
Loyalty card program
Customers who visit
frequently are able to
get more perks

23. UNIQUE VALUE
UNIQUE VALUE
PROPOSITION
PROPOSITION
Questions come in
the form of cards
Allows customers
to interact with
one another
Provide a more
interactive
experience
Removes the need
for a real therapist

24. SOLUTIONS Our Mental Health Space
At our cafe (Punggol Park),
youths can come together to
connect and find solace in a
supportive environment. They
will meet a suitable individual
that can offer sensable advice.

25. SOLUTION A cup of Coffee.
Our cafe stands as a beacon
of companionship, where
youths who are facing
challenges can find comfort in
the company of like minded-
souls.
Share experiences and stories,
while enjoying a cup of coffee
which has high nutrients and
fibres, resonates deeply within
our community.

26. SOLUTION
Youths can access to our therepeutic sessions. Besides this,
they can have a meet-ups with their friends & study together!!
Accessibilty & Authentic Connections

27. ANY QUESTIONS?

28. THANK YOU!
LET'S CONNECT.
Specialcoffe@gmail.com
SpecialCoffee
Punggol Park, 437456