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Website platformtrends tspra-v2

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Firecat CEO and Chief Strategist Susan Price presented to the Texas School Public Relations Professionals Association (TSPRA) about digital platforms and trends Tuesday, Feb. 24, 2015.

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Website platformtrends tspra-v2

  1. 1. Website & Web Platforms Trends to Watch Firecat Studio #TSPRA2015
  2. 2. GOING MOBILE
  3. 3. RESPONSIVE WEBSITES
  4. 4. MOBILE APPS
  5. 5. MOBILE APPS
  6. 6. PLATFORMS
  7. 7. Popular Content Management Systems • Proprietary – Acquia – Adobe – Ektron (Sitefinity) – EPiServer – HP – IBM – OpenText – Oracle/Fatwire – SDL – Sitecore • Open Source (free-ish) – WordPress – Drupal – Joomla – DotNetNuke (DNN)
  8. 8. Education-Specific CMSes • Ingeniux • Campus Suite • Omni Update • Jadu • Acquia Education • Ektron/Sitefinity • SiteCore
  9. 9. CMS Features Schools Want • News module • Athletics module • Course catalogs/indexes • Event calendars & registration • Forms builder • Image galleries, slideshows • Newsletters • Search • Analytics • RSS feeds • Teacher pages • Digital Libraries • Mobile/Responsive • Social Media integration/scheduling • HR/Careers/Job Listings/Apps • Intranet • E-commerce/payment
  10. 10. Be Findable: SEO/SEM/Social
  11. 11. IA Update: Users Start from Any Page
  12. 12. Usability: Yes, it is your job
  13. 13. Usability
  14. 14. Accessibility
  15. 15. Accessibility Resources • Usability.gov • W3C WAI’s Web Accessibility Evaluation Tools List • WCAG Checklist of Checkpoints • Section 508 • Knowbility.org • AccessU
  16. 16. Heuristic, Usability, Accessibility Reviews • Keep reports short, visual • Top findings, key insights • Make screen markups w/callouts • Rank by – Criticality: Showstoppers | Impacts KPIs | Nice to Have – Effort: Low-Hanging fruit – Cost
  17. 17. Content Channels are NEEDY
  18. 18. Learn More About Usability Jakob Nielsen Steve Krug Jared Spool
  19. 19. Learn More About UX Strategy Firecat First Fridays Noon – 1:30 @ Peer 1 Feb: Pitch It! PR Tips Mar: Journey Maps Apr: Google Analytics
  20. 20. Susan Price 808 N. Alamo St. San Antonio, TX 78215 210.320.2391 studio 210.872.0445 mobile susan@firecatstudio.com http://firecatstudio.com Firecat Studio on Facebook @FirecatSue
  21. 21. TEDxSA.com • Facebook • Twitter • LinkedIn

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