A presentation for Social Media for Business - SocialMediaAZ.org. I speak of the the disconnect between business who want to use social media to reach people, and the people who use social media. Different goals. Different outcomes. How can the line up? Hint: the people won't change. Business have to.

1. #SMAZ
SocialMediaAZ.org
SocialMediaAZ

2. ok_disconnect_ok by darkpony

3. Meet Here by Joe Shlabotnik

5. Turtles! by dissolve

7. Twitter Wall at TheNextWeb 2009 by richard.pyrker

8. The watched phone never rings - Day 329 of Project 365 by purplemattfish

9. Desire path and desire cycle path by Kake Pugh

12. Duh! by invisiblewaves

14. MAIN DISCONNECT by Dean Terry

15. Social Media
will not replace
advertising.

16. I Am Legend Ad by Justin Marty

17. Watching the Sun Set by CC Chapman

18. Social Media
will fundamentally
change advertising.

19. Bullshit Facebook Ads by theleetgeeks

20. Social Media
will not replace
marketing.

21. Marketing is an integrated
communications-based
process through which
individuals and communities
discover that existing and
newly-identified needs and
wants may be satisfied by
the products and services of
others.

22. X
Marketing is an integrated
communications-based
process through which
individuals and communities
discover that existing and
newly-identified needs and
wants may be satisfied by
the products and services of
others.

23. Marketing is an integrated
communications-based
process through which
others try and convince
individuals and communities
that their existing and
newly-identified needs and
wants may be satisfied by
their available products and
services.

24. ingeniously simple tools - bowl by Jonathan_W

25. Social Media
will fundamentally
change marketing.

28. Social Media
will not replace
PR.

30. Social Media
has fundamentally
changed PR.

31. Social Media
has fundamentally
changed
Public Relations.

32. Hanging Out with the In Crowd by Thomas Hawk

33. Not the only disconnect by shiny red type

34. 20070322_2971 by Vaughn

35. Connections by carlaarena by by carlaarena

36. DSCN0673 by by mikecogh

37. Evo Terra