5 Reasons Why Your Podcast Sucks

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Have you ever wanted more listeners? Advertisers? Chances are, your podcast won't attract either. Why?

YOUR PODCAST SUCKS!

But it doesn't have to. With some patience and an understanding of what's wrong, you can fix it.

This presentation was delivered at Podcamp AZ in November of 2008. By me.

Published in: Technology, Business
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5 Reasons Why Your Podcast Sucks

  1. 1. 5 Reasons Why Your Podcast SUCKS! ... and what you can do about it.
  2. 2. THIS IS NOT FOR:
  3. 3. #1: It's too long.
  4. 4. #1: It's too long. The Fix: Don’t ask “How long should it be?” Ask “How short CAN it be?”
  5. 5. #1: It's too long. Objections: “My fans want me to go LONGER!” “I’ve already set a format for my show!” “I have a lot of content to get through in one episode!”
  6. 6. #2: You Don't Sound Intelligent.
  7. 7. #2: You Don't Sound Intelligent. The Fix: Edit. Then edit that. Then edit again.
  8. 8. #2: You Don't Sound Intelligent. Objections: “I don’t want it to sound TOO polished!” “I like the way my show sounds right now!”
  9. 9. #3: You Don’t Know What Your Show Is About.
  10. 10. #3: You Don’t Know What Your Show Is About. The Fix: Find a topic. Stay on Target
  11. 11. #3: You Don’t Know What Your Show Is About. Objections: “But I like doing all that other stuff!”
  12. 12. #4: You Know Too Much.
  13. 13. #4: You Know Too Much. The Fix: Pretend prior shows never happened. Annotate in post.
  14. 14. #4: You Know Too Much. Objections: “Everyone in my audience knows what I’m talking about.”
  15. 15. #5: It’s Too Hard To Find You.
  16. 16. Placeholder for program shot: 5 Reasons your Podcast Sucks on iTUNES.
  17. 17. #5: It’s Too Hard To Find You. The Fix: FIX EVERYTHING I JUST SAID!
  18. 18. #5: It’s Too Hard To Find You. Objections: “I need to control my downloads & stats!” “I’m afraid of feed hijacking!”
  19. 19. #1: It’s Too Long. #2: You Don’t Sound Intelligent. #3: You Don’t Know What Your Show Is About. #4: You Know Too Much. #5: It’s Too Hard To Find You.
  20. 20. Evo Terra

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