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The Disconnect: Reasons Companies fail at Social Media and how to Succeed

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A presentation for Social Media for Business - SocialMediaAZ.org.

I speak of the the disconnect between business who want to use social media to reach people, and the people who use social media. Different goals. Different outcomes. How can the line up? Hint: the people won't change. Business have to.

Published in: Education, Business, Technology

The Disconnect: Reasons Companies fail at Social Media and how to Succeed

  1. 1. #SMAZ SocialMediaAZ.org SocialMediaAZ
  2. 2. ok_disconnect_ok by darkpony
  3. 3. Meet Here by Joe Shlabotnik
  4. 4. Turtles! by dissolve
  5. 5. Twitter Wall at TheNextWeb 2009 by richard.pyrker
  6. 6. The watched phone never rings - Day 329 of Project 365 by purplemattfish
  7. 7. Desire path and desire cycle path by Kake Pugh
  8. 8. Duh! by invisiblewaves
  9. 9. MAIN DISCONNECT by Dean Terry
  10. 10. Social Media will not replace advertising.
  11. 11. I Am Legend Ad by Justin Marty
  12. 12. Watching the Sun Set by CC Chapman
  13. 13. Social Media will fundamentally change advertising.
  14. 14. Bullshit Facebook Ads by theleetgeeks
  15. 15. Social Media will not replace marketing.
  16. 16. Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.
  17. 17. X Marketing is an integrated communications-based process through which individuals and communities discover that existing and newly-identified needs and wants may be satisfied by the products and services of others.
  18. 18. Marketing is an integrated communications-based process through which others try and convince individuals and communities that their existing and newly-identified needs and wants may be satisfied by their available products and services.
  19. 19. ingeniously simple tools - bowl by Jonathan_W
  20. 20. Social Media will fundamentally change marketing.
  21. 21. Social Media will not replace PR.
  22. 22. Social Media has fundamentally changed PR.
  23. 23. Social Media has fundamentally changed Public Relations.
  24. 24. Hanging Out with the In Crowd by Thomas Hawk
  25. 25. Not the only disconnect by shiny red type
  26. 26. 20070322_2971 by Vaughn
  27. 27. Connections by carlaarena by by carlaarena
  28. 28. DSCN0673 by by mikecogh
  29. 29. Evo Terra

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