School Pr And Social Media - NSPRA 2008

School Pr And Social Media - NSPRA 2008



Presentation for NSPRA 2008

Presentation for NSPRA 2008



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School Pr And Social Media - NSPRA 2008 School Pr And Social Media - NSPRA 2008 Presentation Transcript

  • Evelyn McCormack       NSPRA 2008 School PR & Social Media
  • What's Social Media?
      • Blogs, Wikis
      • Social Bookmarking Sites
      • Social Networking Sites
      • RSS Feeds
      • Web 2.0 Tools and Apps
  • The Machine is Us/ing Us Prof. Michael Wesch, Kansas State University
  • And Why Should I Care?
      • Social Media spreads the word (online) about your schools
      • Helps promote you
      • Outlet of expression for school leaders & communicators (blogs, enewsletters, online press releases)
      • Alternative to print media. You manage the message
      • Collaborative and user-generated
      • Work more efficiently
      • It is the future
  • Your Social Media Toolbox
      • Firefox as your browser
      • Google, iGoogle & Google Docs
      • Web 2.0 Apps 
    • RSS Feeds
      • Social Bookmarking Sites 
      •   Blogs & eNewsletters
  • RSS Feeds & Social Bookmarking
      • RSS allows you to receive all your favorite websites and blogs, instead of searching for them.
  • Web-Based Social Bookmarking Sites Credit:
  • Credit:
  • How Social Bookmarking Works...
      • Sign up free with Digg , , Stumbleupon and/or any other bookmarking sites.
      • Install browser plug-in to easily click on the symbol and automatically save your favorite web pages.
      • Go back to your bookmarking site and "tag"  favorites to organize your bookmarks.
  • My plug ins on my Firefox browser for (top) and Stumbleupon (bottom) My Page & Bookmarks
  • Wikis, Blogs & Online Press Releases
  • Excellence in Elmsford is actually a blog created using the free blog platform, Wordpress.  The comments option is turned off, and it's emailed to the community.
  • Social Bookmarking Buttons Subscribe button for RSS No comments, but you can email him directly
  • I created this blog on the free Edublogs platform,  used exclusively by educators or administrators. Note the "Blogging from NSPRA" link at the top.
  • Your Homework -- when you get home, read this blog & tell me what you think .
  • Use Wikis to Plan & Communicate NYSchoolPr People is a wiki created online for the Westchester School PR Assoc. and the Rockland School PR Assoc.
  • Online Press Releases An online press release I created in April to publicize an event. Used to create it online. It's been viewed 58 times, and not by me!
  • Direct link to our website Direct links to websites
  • Shameless Self-Promotion: Social Networking
    • Get a LinkedIn Profile Build a Facebook Page Get a Visual CV
    • Get a Facebook Page ? Facebook: 39 million active users Existing Facebook Groups: Public Relations Society of America (3,488 members), PRWeek Networkers (1,839), PR Job Watch (2,354), The Official Facebook PR Group (7,407). You can make it as private as you want.
  • A swurl page -- everything you've done online in a timeline view.
  • A Ton of Resources
      • The Complete Web 2.0 Directory
      • P R 2.0
      • L etterpop
      • Social Bookmarking in Plain English (video that explains it all very simply)
      • RSS In Plain English
      • Mediated Cultures at Kansas State Univ.
      • A-Z Glossary of Web 2.0 Terms
      • The Common Craft Show (video how-tos)
      • P BWiki
      • (group writing/editing)
      • (website that creates enewsletters for you and will let up to 3,000 people subscribe. Cost is $19 a month.)
      • 280 Slides (create online slide shows that you can share)
      • Nancy White's Online Interaction Glossary
      • PR Open Mic
      • Snipshot (edit your photos online/alternative to Photoshop)
      • Media Bistro