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School Pr And Social Media - NSPRA 2008

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Evelyn McCormack
Evelyn McCormack

The document discusses how social media and web 2.0 tools can help school public relations professionals more effectively promote their schools and manage communications. It provides an overview of common social media platforms like blogs, wikis, social bookmarking sites and social networking sites. It also gives examples of how to use these tools, such as creating a blog or wiki, and recommends specific social media sites and apps to try.

Economy & FinanceTechnology
1 of 27
Evelyn McCormack       NSPRA 2008 School PR & Social Media
What's Social Media? ,[object Object],[object Object],[object Object],[object Object],[object Object]
The Machine is Us/ing Us Prof. Michael Wesch, Kansas State University mediatedcultures.net
And Why Should I Care? ,[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object]
Your Social Media Toolbox ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
RSS Feeds & Social Bookmarking ,[object Object]
 
Web-Based Social Bookmarking Sites Credit: ebizmba.com
Credit: ebizmba.com
How Social Bookmarking Works... ,[object Object],[object Object],[object Object]
My plug ins on my Firefox browser for Del.icio.us (top) and Stumbleupon (bottom) My Del.icio.us Page & Bookmarks
Wikis, Blogs & Online Press Releases
Excellence in Elmsford is actually a blog created using the free blog platform, Wordpress.  The comments option is turned off, and it's emailed to the community.
 
Social Bookmarking Buttons Subscribe button for RSS No comments, but you can email him directly
I created this blog on the free Edublogs platform,  used exclusively by educators or administrators. Note the "Blogging from NSPRA" link at the top.
Your Homework -- when you get home, read this blog & tell me what you think .
Use Wikis to Plan & Communicate NYSchoolPr People is a wiki created online for the Westchester School PR Assoc. and the Rockland School PR Assoc.
Online Press Releases An online press release I created in April to publicize an event. Used letterpop.com to create it online. It's been viewed 58 times, and not by me!
Direct link to our website Direct links to websites
Shameless Self-Promotion: Social Networking ,[object Object]
[object Object]
A swurl page -- everything you've done online in a timeline view.
A Ton of Resources ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object]
[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]

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School Pr And Social Media - NSPRA 2008

  • 1. Evelyn McCormack       NSPRA 2008 School PR & Social Media
  • 2.
  • 3. The Machine is Us/ing Us Prof. Michael Wesch, Kansas State University mediatedcultures.net
  • 4.
  • 5.
  • 6.
  • 7.
  • 8.  
  • 9. Web-Based Social Bookmarking Sites Credit: ebizmba.com
  • 11.
  • 12. My plug ins on my Firefox browser for Del.icio.us (top) and Stumbleupon (bottom) My Del.icio.us Page & Bookmarks
  • 13. Wikis, Blogs & Online Press Releases
  • 14. Excellence in Elmsford is actually a blog created using the free blog platform, Wordpress.  The comments option is turned off, and it's emailed to the community.
  • 15.  
  • 16. Social Bookmarking Buttons Subscribe button for RSS No comments, but you can email him directly
  • 17. I created this blog on the free Edublogs platform,  used exclusively by educators or administrators. Note the "Blogging from NSPRA" link at the top.
  • 18. Your Homework -- when you get home, read this blog & tell me what you think .
  • 19. Use Wikis to Plan & Communicate NYSchoolPr People is a wiki created online for the Westchester School PR Assoc. and the Rockland School PR Assoc.
  • 20. Online Press Releases An online press release I created in April to publicize an event. Used letterpop.com to create it online. It's been viewed 58 times, and not by me!
  • 21. Direct link to our website Direct links to websites
  • 22.
  • 23.
  • 24. A swurl page -- everything you've done online in a timeline view.
  • 25.
  • 26.
  • 27.