The Net Works: Building an Online Profile With Social Networking Tools! A Presentation for PWAC, January 15, 2011 By Joan ...
Building an Online Profile <ul><li>My context </li></ul><ul><ul><li>Non or low tech approach </li></ul></ul><ul><li>Commun...
Communication and our Brains Joan Vinall-Cox  - joanvinallcox.ca <ul><li>Oral – aural > script > print > recording > </li>...
Changing Relationship with Audience <ul><li>Print – beginning of “broadcasting” </li></ul><ul><ul><li>One to many </li></u...
Early Social  <ul><li>Blogs – moving towards social behavior </li></ul><ul><ul><li>Blogging Communities </li></ul></ul><ul...
Blogs – Limited Social http://joanvinallcox.wordpress.com/my-e-portfolio/   Joan Vinall-Cox  - joanvinallcox.ca
The Current Big Three <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul>Joan Vinall-Cox  - j...
Connecting <ul><li>Facebook </li></ul><ul><ul><li>Symmetrical > 1 to 1 > mutually accept </li></ul></ul><ul><li>Twitter </...
Learning Web Stuff <ul><li>Lurk </li></ul><ul><li>Learn </li></ul><ul><li>Explore more </li></ul><ul><li>Search </li></ul>...
Controversial  Joan Vinall-Cox  - joanvinallcox.ca
Privacy Settings Joan Vinall-Cox  - joanvinallcox.ca
Learning About Facebook Joan Vinall-Cox  - joanvinallcox.ca
My Web-Learning Strategy <ul><li>Lurk </li></ul><ul><li>Learn </li></ul><ul><li>Explore More </li></ul><ul><li>Search </li...
MakeUseOf Guides Joan Vinall-Cox  - joanvinallcox.ca
Facebook for Audience <ul><li>Canadian and age stats </li></ul><ul><ul><li>73% on Facebook </li></ul></ul><ul><ul><ul><li>...
“ Friend” Comes up on News Feed Joan Vinall-Cox  - joanvinallcox.ca
Fan Pages Joan Vinall-Cox  - joanvinallcox.ca
Used Like a Web Site Joan Vinall-Cox  - joanvinallcox.ca
Google It Joan Vinall-Cox  - joanvinallcox.ca
Googled It Joan Vinall-Cox  - joanvinallcox.ca
Play Joan Vinall-Cox  - joanvinallcox.ca
Web Strategy <ul><li>Lurk </li></ul><ul><li>Learn </li></ul><ul><li>Explore More </li></ul><ul><li>Search </li></ul>Joan V...
LinkedIn: More than an Online Resume  Joan Vinall-Cox  - joanvinallcox.ca
Showing Web Presence http://www.linkedin.com/profile/view?id=8117737&trk=tab_pro   Joan Vinall-Cox  - joanvinallcox.ca
Reccomendations Joan Vinall-Cox  - joanvinallcox.ca
LinkedIn Opportunities Joan Vinall-Cox  - joanvinallcox.ca
Lurk, Learn, Search Joan Vinall-Cox  - joanvinallcox.ca
Targeted Reputation-Building Joan Vinall-Cox  - joanvinallcox.ca
http://learn.linkedin.com/   Joan Vinall-Cox  - joanvinallcox.ca
Share Joan Vinall-Cox  - joanvinallcox.ca
Twitter – Radically Different <ul><li>Limited number of characters </li></ul><ul><li>Asymmetrical </li></ul><ul><li>Many T...
Twitter Joan Vinall-Cox  - joanvinallcox.ca
Mentions & ReTweets Joan Vinall-Cox  - joanvinallcox.ca
ReTweets & Lists Joan Vinall-Cox  - joanvinallcox.ca
Harvesting from Hashtags & Chats Joan Vinall-Cox  - joanvinallcox.ca
Multiple Columns Joan Vinall-Cox  - joanvinallcox.ca
Twitter for Searching Joan Vinall-Cox  - joanvinallcox.ca
Spreading the News Joan Vinall-Cox  - joanvinallcox.ca
Twitter for Sharing Joan Vinall-Cox  - joanvinallcox.ca
Twitter for Harvesting Joan Vinall-Cox  - joanvinallcox.ca
Twitter Analytics Joan Vinall-Cox  - joanvinallcox.ca
Twitter >>> Facebook Joan Vinall-Cox  - joanvinallcox.ca
Posterous >>> Twitter Joan Vinall-Cox  - joanvinallcox.ca
Flickr >>> Twitter Joan Vinall-Cox  - joanvinallcox.ca
http://twitter.com/settings/connections   Joan Vinall-Cox  - joanvinallcox.ca
Keeping Up with the Conversation Joan Vinall-Cox  - joanvinallcox.ca
Other Social Tools <ul><li>Amplify - social sharing of resources </li></ul><ul><li>About.me -  https://about.me/   </li></...
Flavors.me in my email signature Joan Vinall-Cox  - joanvinallcox.ca
Strategies / Audience http://dougbelshaw.com/blog/2011/01/11/how-im-organising-my-digital-outputs-in-2011/   Joan Vinall-C...
http://socialmediatoday.com/jay-dolan/261374/do-you-need-all-those-damned-share-buttons Joan Vinall-Cox  - joanvinallcox.ca
Keeping Up – Paper.li Joan Vinall-Cox  - joanvinallcox.ca
Easy Keeping Up Joan Vinall-Cox  - joanvinallcox.ca
Keeping Up with Social Media Joan Vinall-Cox  - joanvinallcox.ca
Keeping Up With Social Media 2 Joan Vinall-Cox  - joanvinallcox.ca
More for Keeping Up Joan Vinall-Cox  - joanvinallcox.ca
More for Keeping Up Joan Vinall-Cox  - joanvinallcox.ca
Your  Online Profile! <ul><li>What audience do you want and where do they hang out?  </li></ul><ul><ul><li>Communities, gr...
Play!!! <ul><li>Thanks </li></ul><ul><ul><li>http://flavors.me/joanvinallcox </li></ul></ul><ul><ul><li>http://twitter.com...
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Social Media Web Profile

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A Presentation, given on January 2011, for PWAC, Toronto Branch, by Joan Vinall-Cox

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  • Important that you find the way to what works for you, what connects you with the audience YOU want. Present a combination of my path and strategies, the larger communication context, and some basic how to-s, both tech and strategic
  • Printing Press – 300 years, web – 20 years McLuhan – not a positive prediction F2f – oral/aural – emotional, intimate - Script – slow production, limited numbers, access 1 at a time - Print – beginning of “broadcasting” radical change in brain wiring, favours rationality, logic over emotion - Recording (&amp; editing) broadcasting with strong gatekeepers - Just over a century - Visual and aural channels added – emotional again, but heavy production side and a shift in brain wiring Script loses primacy
  • Blogs still 1 to many, even though comments possible Recording – shift to different part of brain – visual &amp; oral Web – further re-wiring
  • Reluctant “Early Adaptor” – School Politics –&gt; file management &gt; part of teaching writing – opportunity to learn slightly ahead of students - &gt; wild ride on this new form of communication –made use of every contact I could find – peers, (Diane – courses), students, and increasingly, the web itself. Loved web pages – colour, etc.tried to learn how to make – struggle &amp; limited success Blogging community – social. Blogger, Flickr, Furl &amp; delicious, Diigo - social Early on, wp referenced a lot online, so tried out easiest wp.com – migrated from Blogger, Schools – e-portfolio – so I made one
  • Can block any
  • Privacy – Canada caused changes – Frequent changes – keeping up-to-date important
  • Can ask for Have approval right
  • Facebook, Twitter &amp; LinkedIn
  • Social Media Web Profile

    1. 1. The Net Works: Building an Online Profile With Social Networking Tools! A Presentation for PWAC, January 15, 2011 By Joan Vinall-Cox, Ph.D.
    2. 2. Building an Online Profile <ul><li>My context </li></ul><ul><ul><li>Non or low tech approach </li></ul></ul><ul><li>Communications Context </li></ul><ul><ul><li>Radical changes - “Media is the Message” </li></ul></ul><ul><li>Early Social Steps </li></ul><ul><ul><li>email, photo-sharing </li></ul></ul><ul><li>Current Big Three </li></ul><ul><ul><li>How-to’s and strategies </li></ul></ul>Joan Vinall-Cox - joanvinallcox.ca
    3. 3. Communication and our Brains Joan Vinall-Cox - joanvinallcox.ca <ul><li>Oral – aural > script > print > recording > </li></ul><ul><li>The web and multi-modal > social media </li></ul><ul><li>McLuhan – didn’t see it as necessarily positive change </li></ul>
    4. 4. Changing Relationship with Audience <ul><li>Print – beginning of “broadcasting” </li></ul><ul><ul><li>One to many </li></ul></ul><ul><li>Recording (& editing) broadcasting with strong gatekeepers – one (team / company) to many </li></ul><ul><li>Social Media - Radically different </li></ul><ul><ul><ul><li>Low / no gatekeepers </li></ul></ul></ul><ul><ul><ul><li>Conversational, intimate even though public </li></ul></ul></ul><ul><ul><ul><li>Privacy awareness issues </li></ul></ul></ul>Joan Vinall-Cox - joanvinallcox.ca
    5. 5. Early Social <ul><li>Blogs – moving towards social behavior </li></ul><ul><ul><li>Blogging Communities </li></ul></ul><ul><ul><li>RSS – Bloglines, Google Reader, Feedly </li></ul></ul><ul><li>Social Bookmarking </li></ul><ul><ul><li>Furl, del.icio.us, Diigo – sharing research and references </li></ul></ul><ul><li>Photo sharing – Flickr etc. </li></ul>Joan Vinall-Cox - joanvinallcox.ca
    6. 6. Blogs – Limited Social http://joanvinallcox.wordpress.com/my-e-portfolio/ Joan Vinall-Cox - joanvinallcox.ca
    7. 7. The Current Big Three <ul><li>Facebook </li></ul><ul><li>Twitter </li></ul><ul><li>LinkedIn </li></ul>Joan Vinall-Cox - joanvinallcox.ca
    8. 8. Connecting <ul><li>Facebook </li></ul><ul><ul><li>Symmetrical > 1 to 1 > mutually accept </li></ul></ul><ul><li>Twitter </li></ul><ul><ul><li>Asymmetrical > 1 to many / many to 1 (can block) </li></ul></ul><ul><li>LinkedIn </li></ul><ul><ul><li>Symmetrical > 1 to 1 > mutually accept </li></ul></ul>Joan Vinall-Cox - joanvinallcox.ca
    9. 9. Learning Web Stuff <ul><li>Lurk </li></ul><ul><li>Learn </li></ul><ul><li>Explore more </li></ul><ul><li>Search </li></ul>Joan Vinall-Cox - joanvinallcox.ca
    10. 10. Controversial Joan Vinall-Cox - joanvinallcox.ca
    11. 11. Privacy Settings Joan Vinall-Cox - joanvinallcox.ca
    12. 12. Learning About Facebook Joan Vinall-Cox - joanvinallcox.ca
    13. 13. My Web-Learning Strategy <ul><li>Lurk </li></ul><ul><li>Learn </li></ul><ul><li>Explore More </li></ul><ul><li>Search </li></ul>Joan Vinall-Cox - joanvinallcox.ca
    14. 14. MakeUseOf Guides Joan Vinall-Cox - joanvinallcox.ca
    15. 15. Facebook for Audience <ul><li>Canadian and age stats </li></ul><ul><ul><li>73% on Facebook </li></ul></ul><ul><ul><ul><li>Over 60’s – check daily - http://www.torontosun.com/news/canada/2011/01/13/16877831.html </li></ul></ul></ul><ul><ul><ul><li>Growing demographic – 55+ </li></ul></ul></ul><ul><li>Business </li></ul><ul><ul><li>> Facebook ads and Pages </li></ul></ul>Joan Vinall-Cox - joanvinallcox.ca
    16. 16. “ Friend” Comes up on News Feed Joan Vinall-Cox - joanvinallcox.ca
    17. 17. Fan Pages Joan Vinall-Cox - joanvinallcox.ca
    18. 18. Used Like a Web Site Joan Vinall-Cox - joanvinallcox.ca
    19. 19. Google It Joan Vinall-Cox - joanvinallcox.ca
    20. 20. Googled It Joan Vinall-Cox - joanvinallcox.ca
    21. 21. Play Joan Vinall-Cox - joanvinallcox.ca
    22. 22. Web Strategy <ul><li>Lurk </li></ul><ul><li>Learn </li></ul><ul><li>Explore More </li></ul><ul><li>Search </li></ul>Joan Vinall-Cox - joanvinallcox.ca
    23. 23. LinkedIn: More than an Online Resume Joan Vinall-Cox - joanvinallcox.ca
    24. 24. Showing Web Presence http://www.linkedin.com/profile/view?id=8117737&trk=tab_pro Joan Vinall-Cox - joanvinallcox.ca
    25. 25. Reccomendations Joan Vinall-Cox - joanvinallcox.ca
    26. 26. LinkedIn Opportunities Joan Vinall-Cox - joanvinallcox.ca
    27. 27. Lurk, Learn, Search Joan Vinall-Cox - joanvinallcox.ca
    28. 28. Targeted Reputation-Building Joan Vinall-Cox - joanvinallcox.ca
    29. 29. http://learn.linkedin.com/ Joan Vinall-Cox - joanvinallcox.ca
    30. 30. Share Joan Vinall-Cox - joanvinallcox.ca
    31. 31. Twitter – Radically Different <ul><li>Limited number of characters </li></ul><ul><li>Asymmetrical </li></ul><ul><li>Many Twitter tools </li></ul><ul><ul><li>Twitter - http://twitter.com/ </li></ul></ul><ul><ul><li>TweetDeck - http://www.tweetdeck.com/ </li></ul></ul><ul><ul><li>HootSuite - http://hootsuite.com/ </li></ul></ul>Joan Vinall-Cox - joanvinallcox.ca
    32. 32. Twitter Joan Vinall-Cox - joanvinallcox.ca
    33. 33. Mentions & ReTweets Joan Vinall-Cox - joanvinallcox.ca
    34. 34. ReTweets & Lists Joan Vinall-Cox - joanvinallcox.ca
    35. 35. Harvesting from Hashtags & Chats Joan Vinall-Cox - joanvinallcox.ca
    36. 36. Multiple Columns Joan Vinall-Cox - joanvinallcox.ca
    37. 37. Twitter for Searching Joan Vinall-Cox - joanvinallcox.ca
    38. 38. Spreading the News Joan Vinall-Cox - joanvinallcox.ca
    39. 39. Twitter for Sharing Joan Vinall-Cox - joanvinallcox.ca
    40. 40. Twitter for Harvesting Joan Vinall-Cox - joanvinallcox.ca
    41. 41. Twitter Analytics Joan Vinall-Cox - joanvinallcox.ca
    42. 42. Twitter >>> Facebook Joan Vinall-Cox - joanvinallcox.ca
    43. 43. Posterous >>> Twitter Joan Vinall-Cox - joanvinallcox.ca
    44. 44. Flickr >>> Twitter Joan Vinall-Cox - joanvinallcox.ca
    45. 45. http://twitter.com/settings/connections Joan Vinall-Cox - joanvinallcox.ca
    46. 46. Keeping Up with the Conversation Joan Vinall-Cox - joanvinallcox.ca
    47. 47. Other Social Tools <ul><li>Amplify - social sharing of resources </li></ul><ul><li>About.me - https://about.me/ </li></ul><ul><li>Flavors.me - http://flavors.me/joanvinallcox </li></ul>Joan Vinall-Cox - joanvinallcox.ca
    48. 48. Flavors.me in my email signature Joan Vinall-Cox - joanvinallcox.ca
    49. 49. Strategies / Audience http://dougbelshaw.com/blog/2011/01/11/how-im-organising-my-digital-outputs-in-2011/ Joan Vinall-Cox - joanvinallcox.ca
    50. 50. http://socialmediatoday.com/jay-dolan/261374/do-you-need-all-those-damned-share-buttons Joan Vinall-Cox - joanvinallcox.ca
    51. 51. Keeping Up – Paper.li Joan Vinall-Cox - joanvinallcox.ca
    52. 52. Easy Keeping Up Joan Vinall-Cox - joanvinallcox.ca
    53. 53. Keeping Up with Social Media Joan Vinall-Cox - joanvinallcox.ca
    54. 54. Keeping Up With Social Media 2 Joan Vinall-Cox - joanvinallcox.ca
    55. 55. More for Keeping Up Joan Vinall-Cox - joanvinallcox.ca
    56. 56. More for Keeping Up Joan Vinall-Cox - joanvinallcox.ca
    57. 57. Your Online Profile! <ul><li>What audience do you want and where do they hang out? </li></ul><ul><ul><li>Communities, groups? </li></ul></ul><ul><ul><li>Harvesting or business or fun? > Strategies </li></ul></ul><ul><li>You don’t have to know everything </li></ul><ul><ul><li>Lurk, learn, explore more, search </li></ul></ul><ul><li>Interesting but small future possibilities – Buzz (gmail), FriendFeed </li></ul>Joan Vinall-Cox - joanvinallcox.ca
    58. 58. Play!!! <ul><li>Thanks </li></ul><ul><ul><li>http://flavors.me/joanvinallcox </li></ul></ul><ul><ul><li>http://twitter.com/#!/JoanVinallCox </li></ul></ul><ul><ul><li>http://www.google.com/profiles/joan.vinallcox </li></ul></ul>Joan Vinall-Cox - joanvinallcox.ca

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