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Skype For Sip Beta Opens to Everyone

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Skype opens up its Skype for SIP product to all business accounts today. Skype Journal explains the features and what it means.

Skype opens up its Skype for SIP product to all business accounts today. Skype Journal explains the features and what it means.

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    Skype For Sip Beta Opens to Everyone Skype For Sip Beta Opens to Everyone Presentation Transcript

    • A Skype Journal briefing Skype for SIP Phil Wolff December 2009
    • Today’s announcement • Skype for SIP Beta program is going – From closed (starting March 2009) • Fewer than 1000 concurrent channels – To open (starting December 2009) • Anyone with a Skype business account • Buy at your Skype.com Business Control Panel • 10k Beta requests in March 2009 2 December 2009 Skype Journal - December 2009 2
    • 2 December 2009 Skype Journal - December 2009 3
    • SFS is like SIP Trunking SIP Trunking – Connects your PBX to a local or long distance phone service provider SFS – Connects your PBX to SkypeOut, SkypeIn, and inbound Skype-to-Skype voice calls 2 December 2009 Skype Journal - December 2009 4
    • SFS is a limited add-on • No emergency dialing – You still need a regular phone service to dial police, fire, ambulance • No phone number portability – You need a Skype Online Number – You don’t get to use an existing number • Service levels aren’t regulated or guaranteed 2 December 2009 Skype Journal - December 2009 5
    • SFS isn’t free • US$ 6.95 per month for each channel – One call at a time per channel • Online Skype phone number for the business • SkypeOut at published rates – Skype Global Rate: 2.1¢/minute, 36+ countries, more for mobiles in most places – No flat-rate calling plans • Calls from the Skype ecosystem are free 2 December 2009 Skype Journal - December 2009 6
    • Which trunk for this outbound call? • Write PBX rules to choose best trunk for each call. – Best rates – Private networks – Emergencies • Skype may cost less – World calls – No buying power 2 December 2009 Skype Journal - December 2009 7
    • Skype Builds Distribution • PBX Makers signed up – ShoreTel – Cisco – SIPfoundry • And thousands of their resellers – earn referral commissions • More PBX makers to come (Pareto’s Law) 2 December 2009 Skype Journal - December 2009 8
    • SFS Relies on Push Channels Skype SIP Partners Phone VARS IT/Telecom Department Callers Consumer Marketing Channel Marketing Skype Journal, 18 September 2009 2 December 2009 Skype Journal - December 2009 9
    • So Skype gets to know your Phone Guy • A beachhead in your company • A relationship to sell more Skype products • A champion for Skype technology • For many institutions, it is much easier to buy more from an established vendor than a new one • This makes it easier for the rest of the org to adopt Skype 1 December 2009 Skype Journal - December 2009 10
    • The other SFS champions? • Remote workers – Skype to the company phones for free – Add your company switchboard as a contact • Sales and Marketing – Global marketing to Skype users – Let prospects and customers Skype – Keep call center gear and software 2 December 2009 Skype Journal - December 2009 11
    • When Skype users dial Call Centers One Click to Skype your Call Center 30 November 2009 Skype Journal - December 2009 12
    • SFS Builds on Existing Suppliers • PSTN Termination and Origination Services – Connect Skype to public phone networks – Provide Skype with phone numbers – The same suppliers connect SkypeOut services for all of Skype 13
    • Barriers to Skype for SIP Adoption • Prices are not competitive in many markets • Small businesses don’t know how to configure phone switches for new providers • Telecom VARs don’t know – About Skype for SIP – About Skype’s affiliate programs – How to support Skype at their customers • Small biz changes phone service when changing hardware 2 December 2009 Skype Journal - December 2009 14
    • What’s in it for Skype? • Easy Billable Minutes • A small, growing share of the $billions companies pay to local, long distance, and international phone carriers • A share of the whole company’s spend without winning individual hearts and minds • High return on small Skype team • More buying power over Skype’s suppliers 2 December 2009 Skype Journal - December 2009 15
    • What will Skype learn? • How to support and lead a Channel • Massive business call data record database – Mine for behavior patterns – Design new business products – New ways to find future Skype customers • How company telecom departments shop and buy • Politics between telecom and IT departments 2 December 2009 Skype Journal - December 2009 16
    • Future for Skype for SIP? Maybe… • Free calls to other Skype for SIP customers – Skype doesn’t need to pay termination fees • Subscription plans for business • Management wizard to help admins manage SFS channel capacity – You’re at capacity 94% this month. Add a channel? 2 December 2009 Skype Journal - December 2009 17
    • Tell your Skype For SIP Story • tips@SkypeJournal.com • twitter.com/skypejournal • +1-510-444-8234 • Skype:evanwolf?chat 2 December 2009 Skype Journal - December 2009 18