A Skype Journal briefing
Skype for SIP

       Phil Wolff
     December 2009
Today’s announcement
• Skype for SIP Beta program is going
      – From closed (starting March 2009)
         • Fewer than...
2 December 2009   Skype Journal - December 2009   3
SFS is like SIP Trunking
SIP Trunking
      – Connects your PBX to a local or long distance
        phone service provider...
SFS is a limited add-on
• No emergency dialing
      – You still need a regular phone service to dial
        police, fire...
SFS isn’t free
• US$ 6.95 per month for each channel
      – One call at a time per channel
• Online Skype phone number fo...
Which trunk for this outbound call?

                                 • Write PBX rules to
                               ...
Skype Builds Distribution
• PBX Makers signed up
      – ShoreTel
      – Cisco
      – SIPfoundry

• And thousands of the...
SFS Relies on Push Channels
                                         Skype

                                              ...
So Skype gets to know your Phone Guy

• A beachhead in your company
• A relationship to sell more Skype products
• A champ...
The other SFS champions?
• Remote workers
      – Skype to the company phones for free
      – Add your company switchboar...
When Skype users dial Call Centers




One Click to
Skype your
Call Center


 30 November 2009   Skype Journal - December ...
SFS Builds on Existing Suppliers
• PSTN Termination and Origination Services

  – Connect Skype to public phone networks

...
Barriers to Skype for SIP Adoption
• Prices are not competitive in many markets
• Small businesses don’t know how to confi...
What’s in it for Skype?
• Easy Billable Minutes
• A small, growing share of the $billions
  companies pay to local, long d...
What will Skype learn?
• How to support and lead a Channel
• Massive business call data record database
      – Mine for b...
Future for Skype for SIP? Maybe…
• Free calls to other Skype for SIP customers
      – Skype doesn’t need to pay terminati...
Tell your Skype For SIP Story
•   tips@SkypeJournal.com
•   twitter.com/skypejournal
•   +1-510-444-8234
•   Skype:evanwol...
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Skype For Sip Beta Opens to Everyone

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Skype opens up its Skype for SIP product to all business accounts today. Skype Journal explains the features and what it means.

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Skype For Sip Beta Opens to Everyone

  1. 1. A Skype Journal briefing Skype for SIP Phil Wolff December 2009
  2. 2. Today’s announcement • Skype for SIP Beta program is going – From closed (starting March 2009) • Fewer than 1000 concurrent channels – To open (starting December 2009) • Anyone with a Skype business account • Buy at your Skype.com Business Control Panel • 10k Beta requests in March 2009 2 December 2009 Skype Journal - December 2009 2
  3. 3. 2 December 2009 Skype Journal - December 2009 3
  4. 4. SFS is like SIP Trunking SIP Trunking – Connects your PBX to a local or long distance phone service provider SFS – Connects your PBX to SkypeOut, SkypeIn, and inbound Skype-to-Skype voice calls 2 December 2009 Skype Journal - December 2009 4
  5. 5. SFS is a limited add-on • No emergency dialing – You still need a regular phone service to dial police, fire, ambulance • No phone number portability – You need a Skype Online Number – You don’t get to use an existing number • Service levels aren’t regulated or guaranteed 2 December 2009 Skype Journal - December 2009 5
  6. 6. SFS isn’t free • US$ 6.95 per month for each channel – One call at a time per channel • Online Skype phone number for the business • SkypeOut at published rates – Skype Global Rate: 2.1¢/minute, 36+ countries, more for mobiles in most places – No flat-rate calling plans • Calls from the Skype ecosystem are free 2 December 2009 Skype Journal - December 2009 6
  7. 7. Which trunk for this outbound call? • Write PBX rules to choose best trunk for each call. – Best rates – Private networks – Emergencies • Skype may cost less – World calls – No buying power 2 December 2009 Skype Journal - December 2009 7
  8. 8. Skype Builds Distribution • PBX Makers signed up – ShoreTel – Cisco – SIPfoundry • And thousands of their resellers – earn referral commissions • More PBX makers to come (Pareto’s Law) 2 December 2009 Skype Journal - December 2009 8
  9. 9. SFS Relies on Push Channels Skype SIP Partners Phone VARS IT/Telecom Department Callers Consumer Marketing Channel Marketing Skype Journal, 18 September 2009 2 December 2009 Skype Journal - December 2009 9
  10. 10. So Skype gets to know your Phone Guy • A beachhead in your company • A relationship to sell more Skype products • A champion for Skype technology • For many institutions, it is much easier to buy more from an established vendor than a new one • This makes it easier for the rest of the org to adopt Skype 1 December 2009 Skype Journal - December 2009 10
  11. 11. The other SFS champions? • Remote workers – Skype to the company phones for free – Add your company switchboard as a contact • Sales and Marketing – Global marketing to Skype users – Let prospects and customers Skype – Keep call center gear and software 2 December 2009 Skype Journal - December 2009 11
  12. 12. When Skype users dial Call Centers One Click to Skype your Call Center 30 November 2009 Skype Journal - December 2009 12
  13. 13. SFS Builds on Existing Suppliers • PSTN Termination and Origination Services – Connect Skype to public phone networks – Provide Skype with phone numbers – The same suppliers connect SkypeOut services for all of Skype 13
  14. 14. Barriers to Skype for SIP Adoption • Prices are not competitive in many markets • Small businesses don’t know how to configure phone switches for new providers • Telecom VARs don’t know – About Skype for SIP – About Skype’s affiliate programs – How to support Skype at their customers • Small biz changes phone service when changing hardware 2 December 2009 Skype Journal - December 2009 14
  15. 15. What’s in it for Skype? • Easy Billable Minutes • A small, growing share of the $billions companies pay to local, long distance, and international phone carriers • A share of the whole company’s spend without winning individual hearts and minds • High return on small Skype team • More buying power over Skype’s suppliers 2 December 2009 Skype Journal - December 2009 15
  16. 16. What will Skype learn? • How to support and lead a Channel • Massive business call data record database – Mine for behavior patterns – Design new business products – New ways to find future Skype customers • How company telecom departments shop and buy • Politics between telecom and IT departments 2 December 2009 Skype Journal - December 2009 16
  17. 17. Future for Skype for SIP? Maybe… • Free calls to other Skype for SIP customers – Skype doesn’t need to pay termination fees • Subscription plans for business • Management wizard to help admins manage SFS channel capacity – You’re at capacity 94% this month. Add a channel? 2 December 2009 Skype Journal - December 2009 17
  18. 18. Tell your Skype For SIP Story • tips@SkypeJournal.com • twitter.com/skypejournal • +1-510-444-8234 • Skype:evanwolf?chat 2 December 2009 Skype Journal - December 2009 18
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