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Everything You Need to Know About the IPsmarx SIP Trunking Solution
The document presents IPSmarx's SIP trunking solution, highlighting its role in simplifying voice and data networks for VoIP service providers operating globally. It outlines the key benefits of SIP trunking, such as cost savings, flexibility, and business continuity, while also showcasing IPSmarx's offerings that aid startups and established enterprises in the VoIP market. Lastly, it emphasizes the competitive advantages of using IPSmarx, including automated vendor management, scalable hardware solutions, and comprehensive reporting functionalities.
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Everything You Need to Know About the IPsmarx SIP Trunking Solution
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- 2. TODAY’S AGENDA • AboutIPsmarx • Some Facts about SIP Trunking and the VoIP Market • The Industry as We Saw It • Features of the IPsmarx SIP Solution • Key Differentiators • How to work with IPsmarx • Questions & Answers
- 3. Who is IPsmarx? TheLeading Prepaid & VoIP Solution Provider Supporting 1,000 VoIP Service Providers in over 75 Different Countries Delivering Award-Winning VoIP Solutions since 2001 Successful in Helping Startups Grow and Enterprises Expand with VoIP We Deliver the Technology, Support, and Training Needed to Start and Grow a Successful Prepaid & VoIP Business
- 4. Our System Promise USEFUL & USERFRIENDLY
- 5. WHY SIP TRUNKING? LET’STALK ABOUT
- 6. What is SIPTrunking? • SIP is a protocol that allows voice to travel over the Internet. • SIP Trunks combine voice and data networks to simplify networks and to eliminate the reliance on PRI/analog systems. • Using SIP Trunks allows companies to unite remote branches and workers affordably – however geographically dispersed.
- 7. Why your Customerswant you to provide SIP MAJOR BENEFITS DETAIL COST-SAVINGS Reduction in number of PSTN circuits Reduction in amount and cost of hardware Reduction in unused circuits FLEXIBILITY & MOBILITY Real-time provisioning, with ease Calls can be sent anywhere the IP network can reach DECREASED COMPLEXITY Fewer circuits at remote sites Local, LD, and WAN calls all over the same link Potential reduction in Carriers BUSINESS CONTINUITY Easy re-direction of calls
- 8. Why you shouldwant to provide SIP Trunking MAJOR BENEFITS DETAIL REDUCTION IN OPERATING COSTS Reduction in amount and cost of hardware SIMPLIFYING VENDOR MANAGEMENT Providers, Services/Products, Customers – all in one place EXPANDING REVENUE POTENTIAL PSTN – POTS LINES’ business is decreasing NO VOICE – Increase Share of Customer Wallet
- 9. “Show Me TheMoney!”* • Global VoIP Market 2012 Revenue: $63 Billion (up 9% from '11) • Forecast for combined market for enterprise VoIP & residential IP phone services: $83 Billion in revenue by 2017 • Cloud-based communication services’ 2012 revenue up 17% from 2011 • SIP trunks jumped 83% in 2012 from the previous year, as multi-site businesses adopt SIP trunking for cost savings and flexibility * Infonetics Research
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- 12. WHERE CAN YOUGO? SOFTSWITCH PLATFORM SIP TRUNKING E-Store Billing Packaging MULTI- TENANT IP PBX Call Features VOIP TERMINATION Least-Cost Routing
- 13. What we sawin the industry What we saw What we didn’t like Many DID Providers, Many Channels, Manual Vendor Management is tough Difficult to manage inventory of DIDs and Channels – especially from Different Vendors Lack of Integrated Billing Billing is complex and requires hardware hacks Costly Customizations for Soft- Switches Highly Customized Soft-Switches make management scarce Impossible ROI Calculation Difficult to Assess Product Profitability Hardware Limitations Either Limited to 100 Concurrent Calls, or Cost-Prohibitive
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- 15. What we builtinto our Solution What we built What it means for you Vendor Inventory Management Manage Channels and DIDs from any number of providers to any number of clients without managing separate interfaces Automated Billing You pick the frequency and delivery method Reporting Functionality Centralized Reporting for multiple providers, products, and clients Scalable Hardware (Adoptability) Multiple Hardware Choices for Start-ups, small-, medium-, and large-Service Providers User-Friendly Operating System Windows 2008
- 16. VENDOR MANAGEMENT • ManageDID Providers & Pools – Contact Information – Prices/Costs, Rate Type • Manage & Provide inventory 24hrs/day
- 17. PACKAGING PRODUCTS • Mixand Match SIP Providers and Channels • Provision Customers for Necessary Capacity • Charge by Minute, by Month, by Channel, or by Call • Create Premium Add-Ons for packages
- 18. SYSTEM REDUNDANCY • Failoverto Secondary IP, and PSTN line • High-Availability/Replication for multiple servers (failover <1 min)
- 19. E-Store/E-Commerce • Customize PaymentOptions: – Customer Account, Credit Cards, Paypal, Invoice, Vouchers • Build Email Templates • Manage Registrations & Custom Fields
- 20. REAL-TIME REPORTING • CDRReports include – ASR (Average Success Ratio) – ACD (Average Call Duration) – Per-Product Profit Analysis • Call Monitoring – Troubleshooting Customer Tickets • Account Management – Suspension Rules
- 21. Our SIP TrunkingSolution Module SOFTSWITCH PLATFORM SIP TRUNKING E-Store Billing Packaging
- 22. SOME USE CASES LET’SDISCUSS
- 23. Provider Use Case1 – Start-ups • Leverage the IPsmarx soft-switch to capture your share of the VoIP market • Scalability for continued growth SOFTSWITCH PLATFORM SIP TRUNKING E-Store Billing Packaging MULTI- TENANT IP PBX Call Features VOIP TERMINATION Least-Cost Routing BUSINESS LAUNCH PROGRAM • System Development • Hosting/Colo Vendor Agreements • Vendor Selection Assistance • Case Studies & Marketing Knowledge
- 24. Provider Use Case2 – PBX Providers Global PBX Market Revenue dropped 4% in 2012, despite the year-over-year growth of UC segment of 8% ADDING RECURRING REVENUE • Deeper Customer Relationships • Up-sell/Cross Sell on Services • Increased Business Valuation
- 25. Provider Use Case3 - ISP Own the entire communication budget, without needing to spend heavily on voice-related hardware OWNING BUDGETS • Deeper Customer Relationships • Up-sell/Cross Sell on Services • Increased Stickiness • Greater Profit/Customer • Simplification of CX
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- 27. THANK YOU FORPARTICIPATING For more information, visit: www.ipsmarx.com or, Email us at: siptrunking@ipsmarx.com for a demonstration and a business discovery and analysis
Editor's Notes
- #10 But let’s talk about the Size and Potential of the Industry.
- #13 SIP Trunking is one of the major modules found within our Softswitch Platform. Overtime, Providers may wish to fully-enable their softswitch, adding PBX Routing as well as outbound features for VoIP Termination
- #18 Mix and Match SIP Providers and ChannelsProvision Customers for Necessary Capacity – and Limit The number of concurrent calls for specific customers
- #25 The global PBX/KTS market totaled $8.1 billion in 2012, down 4% from 2011; the EMEA region alone declined 10%In 2012, the unified communications segment grew 8% year-over-yearDiane MyersPrincipal Analyst, VoIP, UC, and IMSInfonetics Research(408) 583-3391diane@infonetics.com