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News Roadmap 20090120 A

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January 22, 2009 CBS News Mobile Roadmap
A Look at What We Do Today ,[object Object],[object Object],[object Object],[object Object]
CBS News Mobile Web
Month Over Month Growth ,[object Object],[object Object],[object Object]
CBS News Mobile Web On Deck 53 million subscribers 71 million subscribers 13 million subscribers Source: RCR Wireless News
CBS News Mobile Video
Off Deck Video Usage Grows ,[object Object],[object Object],[object Object]
Mobile Video On Carrier Portals ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Mobile Video Syndication (Off Deck) ,[object Object],[object Object],[object Object],[object Object],[object Object]
MMS Alerts
The First (Still Only) MMS News Alert ,[object Object],[object Object],[object Object]
CBS News Eye Mobile
Successful Tie-Ins to Web and On-Air
Looking Ahead to 2009 ,[object Object],[object Object],[object Object],[object Object],[object Object]
Promotion on CBSNews.com
A New Web Home for CBS News Mobile ,[object Object],[object Object],[object Object],[object Object]
Deeper Content On News.com ,[object Object],[object Object],[object Object]
A Single Social and Community Strategy
Bringing Share and Community to CBS News Mobile Allowing users to share with their existing networks to drive consumption
A New Platform for MMS Alerts
More Robust Product, More Ad Opps ,[object Object],[object Object],[object Object],[object Object]
Mobile Video Partnership
Produce Once and Publish Everywhere ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
The New CBS Eye Mobile
Build On Cross Platform Wins ,[object Object],[object Object],[object Object],[object Object],[object Object],[object Object]
Forming a Strong Cross Promotional Plan ,[object Object],[object Object],[object Object],[object Object],[object Object]
Open Discussion and Questions
News Roadmap 20090120 A

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