A talk given by Derrick Fountain at the XCO '19 Design and Experience Management Conference in Istanbul. In this talk, I shared how TRT uses a multi-channel strategy to reach connected consumers across web, mobile, smart TV, and the emerging devices in their life.
2. Understanding the multi-
channel experience01
Tips for executing a
multi-channel strategy02
Case Study: The TRT
World Daily News Brief03
Today’s Agenda
4. We use a multi-channel strategy to reach connected
consumers across web, mobile, smart TV, and
emerging devices in their life.
Connect through the website and social media in
short sessions over strong WIFI in the office.
OFFICE
Consume audio and video content in short
sessions over a 4G mobile data connection.
OUT OF HOME
Engage with content through a wide range of in-
home connected devices.
CONNECTED HOME
12. Technology can reduce channel fragmentation over time,
converting multi-channel experiences to omni-channel.
Multi-channel
Multi-channel
Omni-channel
Channel
Fragmentation
Knowledge
Time
Technology